It’s kind of frustrating, isn’t it? Having to scroll for a minute and a half through hundreds of comments on some posts just so you can share your opinion.
It’s even more frustrating when your own posts aren’t getting many comments. Sometimes it’s a comment or two. Sometimes none. Occasionally, it seems Lady Luck smiles upon you and you get a few of your readers to share their thoughts.
But never dozens or hundreds of comments like some of the other blogs out there.
Maybe it’s all about luck, maybe there’s some trick, some tactic, and you can’t help but wonder…
Am I doing something wrong?
What can I do to get more comments?
Well, first of all, it’s not magic. Or trickery. Secondly, let’s see if we can do something about it.
In order to get more comments, one must understand how they work.
Well, there are two main factors that come into play.
This one is pretty obvious, right? The number of comments you receive depends on how much traffic you’re getting, so if you want more comments, you’ve got to get more people to read your blog.
How do you get more readers?
Here are a few things you can do to get more blog readers:
- Write fantastic content. Nothing else matters if your content is weak. If you are not writing stuff people want to read, then there’s no other trick to try to get readers.
- Work on that killer headline that makes people want to read what you have to say.
- Format your blog posts accordingly. This will turn scanners into readers, and if your content is brilliant, will also turn them into fans.
- Have a consistent schedule. You can’t expect to increase your traffic if you don’t blog regularly. Whether it’s daily or once a week, focus on delivering high-quality content consistently.
- Get your own domain name. What do you think is easier to remember? “yourname.wordpress.com” or “yourname.com”? This is the foundation of branding your blog.
- Make it easy for folks to subscribe to your blog. It’s not just adding follow buttons in your sidebar, but also reminding them that you’d appreciate it if they subscribed to your blog at the end of some of your posts.
- Use social media. If you want to build visibility for your blog, you must go where the people are. Which platform is the best? The one you enjoy being a part of. Use social media to network, build relationships, and share new blog posts.
- Encourage and be a part of the conversation on your blog. Start by making it easy for your readers to comment. Ask them relevant questions at the end of your posts. Engage in the conversation yourself, reading comments, and replying as appropriate.
- Comment on other blogs. As you read other people’s blog posts, leave comments. Do not spam people with invitations to read your blog. Instead, read the type of posts that you’d actually enjoy reading, and then engage accordingly. Or better yet, ask yourself what kind of comments would you like to receive on your blog. Some generic stuff and a dumb question that reveals the author never read the post followed by them asking you to visit their blog? Yeah, I didn’t think so.
- Guest blog. Frankly, this is something I have rarely done. And even that was a long time ago. But most successful bloggers swear by it, and no matter how many readers this could bring you, it’s a brilliant way to build relationships with other bloggers in your niche.
- Showcase other people’s content. Let’s call it reverse guest blogging. You know what I mean. Or maybe you could interview them…
- Learn all about the principles of viral content and then apply them to your own content. This is also about point number one. A great article will always attract readers a lot faster than a mediocre one.
- Post more frequently. But be careful not to sacrifice quality. The more you post, the more visible your blog becomes, the more readers you attract.
- Enable Related Posts. With images. Because someone rarely subscribes to a blog after reading just one blog post. Offer your visitors more chances to find out how awesome you are.
- Interlink. This is also a brilliant way to get your readers to find more of your content.
- Add content in a different format. A podcast, a YouTube channel, or maybe just share blog posts that rely more on images, infographics, etc.
- Have the guts to be yourself. Just like Gary Vee.
- Buy some ads. But first, do your homework, so you don’t waste your money.
- Give your visitors something for free.
- Use a simple, clean theme. Go for the kind of layout that puts emphasis on your content.
- Develop the right kind of mindset. It’s all for nothing if you quit in your mind long before you decide to stop blogging.
- Be willing to work and work and work. Even without seeing any results.