Quality or quantity? Which one is better?
A debate as old as blogging itself. As old as content creation itself.
We admire the “prolific” individual, yet we also stress the idea that quality is of the essence.
But the tricky thing is that it takes a long time to create quality content.
The Perils of “Killer Taste”
In 2009, during an interview, radio host Ira Glass shared a few insights into what it means to be a creative
What drives us to create in the first place is our taste and a desire to create content of the quality we often consume.
“Nobody tells people who are beginners — and I really wish somebody had told this to me — is that all of us who do creative work … we get into it because we have good taste. But it’s like there’s a gap, that for the first couple years that you’re making stuff, what you’re making isn’t so good, OK? It’s not that great. It’s really not that great. It’s trying to be good, it has ambition to be good, but it’s not quite that good. But your taste — the thing that got you into the game — your taste is still killer, and your taste is good enough that you can tell that what you’re making is kind of a disappointment to you, you know what I mean?”
He later goes on to make his most valuable contribution: the most important thing that you can do as a creative is to produce a huge volume of work until you become good enough to create work of the same quality as you consume.
You bridge the gap between what you produce and what you admire by spending a lot of time working on developing your skills.
It makes sense, and this particular insight has become almost a myth, being written about over and over again by countless creatives, online marketers, and artists.
But a question arises.
If the quantity of work determines the quality of our content, how do we best use our time?
Do we spend 50-60 hours working on an article, refining … and refining … and refining until we have the perfect post? Or do we spend 2-3 hours writing, editing, formatting, and publishing an article, and then we do it again and again?
How do we create quality content?
Do we strive for perfection? Do we aspire for progress?
If time determines the quality of our work, how do we seize it in such a way that we progress as fast as possible?
If we need to put in 10,000 hours of work towards becoming world-class bloggers, what type of work do we have to do?