There’s a story about Michelangelo working on the Sistine Chapel that’s fascinated me for years.
One day, a friend of the Italian artist was watching him meticulously work on a small, hidden corner of the chapel’s ceiling.
Surprised by Michelangelo’s persistence to make that obscure corner as perfect as possible, this friend asked the artist who would ever know whether it was perfect or not.
Michelangelo replied, “I will.”
He was partly right because ever since he painted the ceiling of the Sistine Chapel, millions of people have seen it as up close as possible, but that’s not the point.
Michelangelo’s brand, even though he did not consider himself a painter, but rather a sculptor, was his passion and desire to create a perfect work of art, even though no one would notice.
Your brand is not just a logo and a tagline and a nice domain name. Your brand is so much more.
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Download a 25 page guide on how to brand your blog. Don’t worry, there’s no sugar, and it’s absolutely free.
I don’t even want your e-mail address.
And, yes, there’s a visual guide on using the guide, and I’m also making a fool out of myself by trying to come up with ideas about a topic I’ve never and will never write about.
Whether you like it or not, whether you’re serious about your blog or kind of serious, your blog represents you in this online environment.
Your blog is your brand, and just like any other brand, you need to have a clear mission, a logo, a tagline, and a style of your own.
And, yes, style is a part of your brand. A big part.
Just read Mailchimp’s brand identity to get an idea on how important it is to develop an unique identity around your mission and goals.
If you are trying to find more readers, or trying to build a platform, a community, you may be overlooking some of the essentials that are at your disposal.
As they say, first impressions matter. And, if you fail to make a good first impression on first-time visitors of your blog, you won’t get a chance at a second impression.
That being said, here are a few things you should consider when working on your blog’s brand.
1. Start With Your Mission
Who do you write for?
What do you write?
Why do you write?
In order to develop a proper brand for your blog, you need to know your blog’s main topic, your goal, and who are you trying to help.
You need to be able to define these three things with a simple mission statement.
Who do you help, why, and how?
Also, one thing to consider. Your why is not about you (to earn money or to become famous). Your why is about them, your readers. You need to want to write for them in a way that it provides value, or offers actionable tips, or inspires them.
Your mission statement can be as simple as: “I share personal essays because my life experiences can inspire and motivate others.”
Knowing your mission statement determines all the other aspects of your brand:
- Your logo
- Your tagline
- Your writing style
2. Keep It Simple
This is valid advice when it comes to your mission, your logo, or even your writing style.
Don’t spend countless hours of brainstorming, because you will fail to come up with a compelling vision or logo.
Simple is best.
The best logos are simple, instantly recognizable, and provide people with a glimpse of what the company/product is all about.
If you’re struggling, just create a typographic logo, and that’s it.
Like our own logo.
You kind of know this blog is about blogging. It’s not about travel, it’s about blogging.
When it doubt, keep it simple.
Don’t complicate, don’t try to pretend that your target audience is in some ways so sophisticated that you have to procrastinate until you are able to create perfection on your computer.
That’s just a lie you tell yourself.
Simple works best.
3. Every Single Detail Matters
The amount of e-mails I receive from people whose addresses are almost hilarious is insane.
Use this format: firstname.lastname@example.org. This looks way more professional than AAAAAThatsSixAs@gmail.com.
Better yet, buy your own domain name. You really have no excuse for not doing this, especially since it also allows you to have an email address that looks like email@example.com. This makes a positive, powerful impression.
First time visitors to your blog want to know if you are serious enough about blogging to stick around.
They don’t want the emotional commitment of subscribing to your content only to find out a few weeks later that you’ve quit.
A proper logo, a domain name, all of them are good investments, and, truth be told, they don’t cost as much as you’d think they do.
4. Branding Is a Framework
Working on developing a proper brand for your blog, complete with a guide (you can download our own branding guide here) enables you to develop a proper framework for creating content.
You already know the visual elements you want to add (what types of images, how to format your article, and so on), you know the writing style, and type of content, and that’s it.
In other words, all you have to do is punch the damn keys.
A few years ago, when I first started blogging, I’d have a precise framework for images.
I’d select public domain art, old paintings, that would depict writers or artists, and I’d crop them according to the same size.
It was something that took me 5 minutes of searching on Wikimedia, and maybe 2 minutes in Photoshop, but it did make a diference.
On the other hand, when I started adding stock photos (as you can see on this blog), I’ve had a few people comment that it was a rather lazy decision on my part.
Not that they were bad, but it was what everyone else was doing.
But, you see, if you develop a proper brand you also develop a strategy and a framework.
If your brand dictates that you write 300-400 word articles about the most notable event taking place on any given day, you won’t complicate your blog by trying to write something that’s outside your blog’s mission.
A mission is a powerful, powerful thing, and developing a brand around a mission ensures that you stay on track and progress much faster towards your goals.
5. You Show Your Readers That You Know What You Want
Lastly, having a proper brand around a specific mission shows your readers you know what you want.
As they say, you cannot hit a target you cannot see.
My goal is to provide simple, clear, and actionable blogging advice. That’s what I do.
I also sell product and services that are not going to put a dent in your finances, because I want to help as many people as possible.
Figure out your niche, your main topics, come up with a compelling mission statement that inspires you to be consistent, and you will begin to notice a lot more people engage with your content.
Download the free guide here.
Watch the video.
Work on your brand.
Thank you so much for reading,