There’s a lot of blogging advice being shared all over the web. I’ve written quite a bit of it myself.
How to write an amazing blog post, how to earn X amount of money, how to build an audience.
Tips, tricks, strategies, how-to guides, and step-by-step tutorials. All of them offering valid advice, all of them meant to help the average blogger.
But the how isn’t the issue here, it’s the why.
What’s holding you back from earning over $35,000 from your blog in three months isn’t the fact that you don’t know how to do it, it’s because you don’t know why you should do it.
You don’t have a large audience not because you don’t know how to build an audience, but because you don’t have strong enough reason to do it.
It’s not the strategy, but the lack of a strong enough motivating factor.
Two Ingredients for Success
There are but two requirements for success. One of them is clarity of purpose. You must know what you want to do.
The other one?
Well, let me tell you a story.
Imagine you’re at a beach party. Long before the pandemic happened. Imagine you spend your night talking to someone you’ve been attracted for almost a year. Someone who somehow always managed to get away. There’s so much tension in the air; it’s the stuff that makes romantic comedies such terrible cliches. But it’s intoxicating, the way they look at you, the way they smile, the way you touch one another from time to time, by accident.
Now, imagine that at the end of the night, someone arrives at the party, and they leave your side to talk to them. They spend fifteen minutes talking, all the while you try not to think about it, and you try to engage other people in conversation. Then, all of a sudden, they return to your table, and tell you that they’re leaving.
As you watch them walk away with someone else, what is the first thing you think about?
Well, I smiled.
That happened with my current girlfriend before she was my girlfriend. The fact that she left with another guy at the end of the night, after having spent 8 hours talking, just the two of us, ignoring everyone else there, didn’t even register at an emotional level as more than a fun little game she was playing.
The second requirement for success is freedom from outcome.
The ones who built six figure blogs are free from the burden of failure. They are not afraid to fail, because they know that you can always try again tomorrow.
Most of my blog posts fail. They do. Most of my words fail to even reach a single reader, because I delete them.
Most people are so afraid of failure that they quit. That’s the main difference, that’s why your how doesn’t matter, your strategy doesn’t matter, all the how-to guides in the world don’t matter.
The main difference between those who make it and those who don’t is fear of failure.
And because they are so afraid of failure, they quit.
Yes, they might keep posting an article from time to time, but they’ve given up on their dreams, their goals, their desire to succeed.
If you quit before you reach your goal, you’re not going to make it. You’re never going to publish that book, build an audience for your blog, or earn a full-time income doing what you love to do most in the world.
Your soulmate is going to walk out of your life, holding someone else’s hand, because you’re too afraid to fail over and over again until you succeed.
Is It That Bad to Fail?
It is sometimes a mistake to climb; it is always a mistake never even to make the attempt. If you do not climb, you will not fall. This is true. But is it that bad to fail, that hard to fall?Neil Gaiman
I think failure is not the opposite of success. No. Failure is a stepping stone to success. An integral part of success. We learn so much from failure, and not nearly enough from success.
And, yet, most people are afraid of failure. Are you one of them? Why?
Our struggles become our strengths. There’s no way around it. Of course, you can spend your life avoiding suffering, pain, failure, but isn’t that going to break your heart regardless? Won’t it make you feel small, insignificant, empty, dumb? Isn’t that going to make you feel as if there’s this invisible wall between you and the rest of the world?
Avoiding failure… isn’t that going to make you feel as if you’ve lost something that you never even knew you had? As if missing someone you never met?
Avoiding failure… becoming nostalgic for all the chances you did not take, isn’t that going to make you despise silence, despise the face you see in the mirror?
What are you going to do then?
Buy a gun? Stop looking yourself in the mirror?
Do not go quiet into that good night…
And remember this: you aren’t a failure because you have failed. No. You only become a failure if you quit or if you blame someone else.
The goal is simply to move forward.
The goal is to progress, however slowly, in the direction of your dreams and goals.
To keep punching those damn keys. Don’t just gently tap them, but punch them. Be enthusiastic about the idea of failing your way to success.
Failure as an outcome is temporary, but quitting lasts forever.
It’s as simple as that.
Yeah, I could share a bunch of tactics and strategies to help you with your blog, but the truth is that if you are not clear about what you want and why you want it, nothing can help you.
Nothing works unless you’re willing to do whatever it takes to either find a way or make one.
It’s as simple as that.
I built a six figure blog because I was sick of being sick, tired, lonely, single, and broke. I didn’t get a six pack by doing some fifteen minute routine, but by wanting to have a six pack so much that I did thousands and thousands of sit-ups and crunches.
It’s not the strategy that matters, but your desire to win.
And when you want it so much that you smile in the face of failure, then you will be successful.
Many Who Critique The Painting Have Barely Held A Brush
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly.Theodore Roosevelt
It takes no guts, no courage to say that something won’t work. It takes no mental energy to come up with a million reasons why a certain endeavor is destined for failure.
There’s no better way to derive meaning in life than through fighting against insurmountable odds and somehow win.
Unfortunately, many of us are raised in environments in which we cease to think of ourselves as having the ability to achieve greatness. We are told to be realistic about your goals. We cut down our own wings, and we decide to crawl through life, rather than fly.
The only real secret to success is doing. As Roosevelt would say, you have to step into the arena. Nobody starts off with the perfect system, and besides, what good is having a plan if you raise the white flag the moment you get punched in the face.
Life is a game of slowly building momentum, of doing the things we’re afraid to do, to smile at the odds in a way that defeat no longer haunts our most desperate of nights.
If you want to for those dreams in your mind to take form, you’ve got to be willing to have a strong enough reason to overcome failure, ridicule, poverty, shame.
To dare greatly is simply to visualize and act. There isn’t any magic involved. Success isn’t hocus pocus, it’s simply the ability to focus, to want it more than the other guy, to push yourself to take action when you don’t want to.
A Strong Enough “Why” Can Endure Any “How”
Eight years ago, when I started my first blog, I didn’t even know how to write proper articles in English. It didn’t matter.
Nothing really matters when you have a strong enough why.
Let’s be honest, okay? I shouldn’t be able to do what I do. Any of it. I’m not tall, dark, and handsome, yet it’s been two years since I never had to worry about being suicidal in the morning because there’s no one besides me in my bed. I’m quite fragile, yet I’ve spent the last three years working out consistently; painfully so, I might add.
This is it. The secret. The so-called law of attraction.
You know what you want, you do everything you can to get it, and you don’t give a damn about the possibility of failure.
So what if you fail?
So what if no one reads your blog?
So what if everyone tries to belittle your ambitions?
You keep punching those keys. You keep showing up. You keep doing those push-ups.
So, the advice is simply to do, to gain, to make, to write. Something, anything, as long as you keep going.
People don’t succeed in life because they quit. And then they complain about the game being rigged against them. And then they blame someone else. And then it’s over. They’re old and frail and bitter, and their souls heavy with the regret of never having dared to do whatever it took to succeed.
Just move forward.
Do what you can do, with what you have, because you can’t even imagine a world without you doing what you most love to do.
Write some words.
Place them together.
A story forms, one word after another, like bricks in a wall. Brick by brick, that’s how they built the Great Wall.
And tomorrow, after you get a good night’s sleep, you start to build on the bricks you laid today. One brick or ten, it doesn’t matter, as long as you keep adding one brick on top of the other.
An act of building, this is what success is. An act of building, even though you know that it all might collapse, that water might erode it all to dust and stardust.
Brick by brick, with no regard for failure or adversity. Brick by brick, smiling as you lay them one on top of the other.
One word at a time, one dollar at a time, one reader at a time.
One brick after another, that’s how they built even the Great Wall. And you can almost see the damn thing from outer space.