5 Ways to Open a Blog Post Like a Boss4 min read

What’s the second most important part of your blog post after the headline?

The introduction, of course.

Imagine how disappointed you’d be after spending an insane amount of time to come up with a killer headline for your post, only to lose readers within the first paragraph or two. A great headline mixed with a lame opening is like getting stuck on a roller-coaster ride seconds after it starts.

That’s why today I am sharing with you five fantastic ways to write introductions that will capture the reader’s imagination and make them want to read more.

1. Ask a Question

Opening your post with a question is the perfect device to create curiosity and get the reader thinking, which means they are actively engaging with your writing, and that’s what you want.

I do this quite often.

Doing this allows me to instantly connect with a reader with the use of one of the most powerful words in the English language: you.

I am also setting the tone for my article.

Opening your article with a series of questions allows you to set the emotional undertone of your piece, while also foreshadowing the solutions that you will provide.

2. Share an Anecdote or Quote

Anecdotes are quick stories that serve to establish a certain premise.

What is the main point of your post?

Maybe you can condense that into a short anecdote.

A lot of my posts start with a quote. If you can find a great quote that relates to your post, then be sure to use it. You’ll be amazed at the results you get in terms of engagement from your readers.

Also, sharing a quote or an anecdote helps you build social proof. There’s someone who’s recognizable talking about the same ideas you are going to address in your article.

It’s far more likely for people to read such an article.

3. Urge Them to Create a Mental Image

Imagine you are in the passenger seat of a car. At night. You’re on a highway, waiting for the driver to start the engine. No music, the windows shut. Nothing but silence. Utter and complete silence. It’s just you and the driver. Then you hear the guttural roar of the engine. You feel yourself becoming one with the seat, your body slowly dissolving into it. The car is accelerating. And it keeps accelerating. Faster and faster and faster. It’s just you and the driver and the feeling of gaining momentum. On and on and on, towards infinity.

That’s how you want your posts to read. Accelerate. Every single line you write is supposed to built upon the previous one and move everything forward.

Oh, and yes, about creating mental images. This is whystorytelling is one of the most powerful techniques you can deploy as a blogger and writer.

When you get great at this, people will forget they’re even reading words on a computer.

4. Use an Analogy, Metaphor, or Simile

When it comes to writing an introduction, analogies, metaphors, and similes are some of the most powerful devices you can use.

A great analogy can set the emotional undertone of your blog post, can serve as a shocking “fact,” and can pique your readers’ curiosity.

5. Make Good Use of a Shocking Statistic

People love information, but only when it’s unique, shocking even. Of course, the statistic needs to be relevant to what you’re writing about in your post.

I seldom use this, but I have read a lot of fantastic posts by some great bloggers that use them.

Fun fact: did you know that most people get high on learning? It increases dopamine levels, which is the same hormone released when taking certain drugs, such as cocaine.

I do like statistics, but I don’t use them quite often, as it’s kind of difficult to find relevant statistics that will also shock the reader a bit but are also relevant to the topic I’m writing about.


Never underestimate the importance of a great introduction. And you know what the fun part is about having the kind of opening that hooks readers instantly? You can make great use of it in the closing part of your blog, and tie them both together.

Cristian Mihai

Became Internet famous by the age of 23. Never recovered. I write short author bios all over the web. I’m an acquired taste. Don’t like me? Acquire some taste.

46 thoughts on “5 Ways to Open a Blog Post Like a Boss4 min read

  1. I’m far from being a posting Pro but questions make sense to be in the number one place. I like the idea of people reading and feeling welcome enough and even encouraged to reply. You do this well.

    1. Not only that, but you can create a strong emotional connection with your readers.

      Asking questions, using second person…

      Don’t you think that this or that?

      I often start my posts by asking questions about a situation I know my readers have been struggling with, and then offer them a solution in the post.

  2. Before I started to write my own blog, the articles that always pulled me in were the ones that asked a question at the begining. Because of that I’ve used that opener the most often. I like how it instantly lets you know what the post will be about, it’s like a mini guide.

  3. That makes sense.

    What happens if you wanted to write about or discuss topics that you feel passionate about if your readers aren’t? Do you ever find targeting an audience means you get stuck in a particular topic?

    Just curious.

    1. Tricky question.

      If you stick to a certain niche, you have a limited number of topics (not that limited that you will ever run out of ideas).

      This, in turn, attracts readers who are into that topic.

      The issue is, what if you get bored of that topic? What if you want to blog about something else?

      Well, you start a different blog, because if an audience wants to read about blogging (this blog) and I start writing about history tomorrow, all I’ll achieve is alienate a lot of my readers.

      1. Ahh! Such an obvious solution (multiple blogs) now that you’ve mentioned it. I like that you mentioned the word bored. It is an honest response.

        Thank you for taking the time to answer my questions. Much appreciated 😊.

  4. Great post! I definitely need help since I’m just getting started and these tips sound extremely helpful! Thanks!

      1. I also really need help with WordPress. I’m not seeming to figure it out by reading their help pages. I need to find a person who can help me.

    1. Thank you, Maggie.

      Well, if you do not evolve and learn, you stop growing, and that is like death, only worse because you feel it.

      You lose interest in doing something if you cannot become better at it. Can’t imagine a worse fate than that.

    1. Thank you. Coming from you, that’s encouraging. Can you tell I have read some of your blog suggestions? I’d been intending to revamp/redesign the site but couldn’t find the time. Now I don’t have an excuse. I could probably come up with one but it’d be lame. Again, thanks.
      Sandy

  5. I like to write about something that relates in a weird way. Like talking about Darth Vader. Which has nothing to do with Ujjayi Pranayama. Until you try it and realize you sound a bit like Darth.

    Love these tips. Ty!

    1. That’s connecting dots. It’s a great way to write interesting posts.

      I do that here sometimes as well. That’s how I wrote a Donald Trump’s Guide to Blogging.

  6. Very good advice here! I use quotes to get readers interested in my Life Lessons. And the quote always relates to the point of my post. But I see I need to start asking more questions of the reader to get them engaged. I also like the idea of writing to create pictures in the readers’ minds. allowing them to visualize what I am talking about.

    1. Questions are fantastic for that. It gives you the chance to show your readers that you understand and care about their situation, that you are not just selfishly writing words with no interest in them whatsoever.

  7. My fave technique when opening a blog post is to share an anecdote or a quote, but it’s great to have several different strategies of easing into the message.
    Awesome tips!
    Thanks for sharing ’em.

  8. Thanks so much for sharing! I don’t think I’ve ever opened a blog post with a quote, but I might have to try it in one of my book reviews or when I’m referencing an article.

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