What’s the second most important part of your blog post after the headline?
The introduction, of course.
Imagine how disappointed you’d be after spending an insane amount of time to come up with a killer headline for your post, only to lose readers within the first paragraph or two. A great headline mixed with a lame opening is like getting stuck on a roller-coaster ride seconds after it starts.
That’s why today I am sharing with you five fantastic ways to write introductions that will capture the reader’s imagination and make them want to read more.
1. Ask a Question
Opening your post with a question is the perfect device to create curiosity and get the reader thinking, which means they are actively engaging with your writing, and that’s what you want.
I do this quite often.
Doing this allows me to instantly connect with a reader with the use of one of the most powerful words in the English language: you.
I am also setting the tone for my article.
Opening your article with a series of questions allows you to set the emotional undertone of your piece, while also foreshadowing the solutions that you will provide.
2. Share an Anecdote or Quote
Anecdotes are quick stories that serve to establish a certain premise.
What is the main point of your post?
Maybe you can condense that into a short anecdote.
A lot of my posts start with a quote. If you can find a great quote that relates to your post, then be sure to use it. You’ll be amazed at the results you get in terms of engagement from your readers.
Also, sharing a quote or an anecdote helps you build social proof. There’s someone who’s recognizable talking about the same ideas you are going to address in your article.
It’s far more likely for people to read such an article.
3. Urge Them to Create a Mental Image
Imagine you are in the passenger seat of a car. At night. You’re on a highway, waiting for the driver to start the engine. No music, the windows shut. Nothing but silence. Utter and complete silence. It’s just you and the driver. Then you hear the guttural roar of the engine. You feel yourself becoming one with the seat, your body slowly dissolving into it. The car is accelerating. And it keeps accelerating. Faster and faster and faster. It’s just you and the driver and the feeling of gaining momentum. On and on and on, towards infinity.
That’s how you want your posts to read. Accelerate. Every single line you write is supposed to built upon the previous one and move everything forward.
Oh, and yes, about creating mental images. This is whystorytelling is one of the most powerful techniques you can deploy as a blogger and writer.
When you get great at this, people will forget they’re even reading words on a computer.
4. Use an Analogy, Metaphor, or Simile
When it comes to writing an introduction, analogies, metaphors, and similes are some of the most powerful devices you can use.
A great analogy can set the emotional undertone of your blog post, can serve as a shocking “fact,” and can pique your readers’ curiosity.
5. Make Good Use of a Shocking Statistic
People love information, but only when it’s unique, shocking even. Of course, the statistic needs to be relevant to what you’re writing about in your post.
I seldom use this, but I have read a lot of fantastic posts by some great bloggers that use them.
Fun fact: did you know that most people get high on learning? It increases dopamine levels, which is the same hormone released when taking certain drugs, such as cocaine.
I do like statistics, but I don’t use them quite often, as it’s kind of difficult to find relevant statistics that will also shock the reader a bit but are also relevant to the topic I’m writing about.
Never underestimate the importance of a great introduction. And you know what the fun part is about having the kind of opening that hooks readers instantly? You can make great use of it in the closing part of your blog, and tie them both together.