What’s the best way to write a blog post when you kind of run out of ideas?
Connect a couple of seemingly unrelated dots.
No, seriously. It’s such a fun way to write an article.
I do it from time to time, when I either don’t feel like working on certain topics, or blogging starts to feel a bit too much like work.
Find a way to connect two seemingly unrelated dots.
What ties them all together? What are the principles that govern them both? How can one idea from a field relate to another idea in an entirely different field?
Well, I answered those questions and came up with Newton’s three rules of blogging. Based on his three laws of motion.
Newton’s First Law of Blogging
Newton’s first law of blogging states that an object at rest tends to stay at rest, and an object in motion tends to stay in motion.
This means that blogging is just a game of momentum. The snowball effect.
If you constantly postpone doing the work, it will become easier to not do the work. If you do the work, it becomes easier to punch the damn keys.
But how do you get started?
By sheer power of will.
We get motivation all wrong. Motivation is not the cause of action, but rather its consequence, meaning that if you act, you will slowly begin to feel motivated. As you build momentum, it becomes easier to get started.
After eight years of blogging, I can certainly attest to this being an unbreakable law of the universe. It now takes me less time to get started, less time to do the work, and less time to decide on the next idea.
A body in motion always tends to stay in motion, and the blogger who punches those keys will tend to keep punching those keys long after everyone else is back on their couch, for a bit of Netflix and chill.
Newton’s Second Law of Blogging
Sir Isaac Newton’s second law of blogging says that the acceleration of an object produced by an applied force is directly related to the magnitude and direction of the force.
In other words, how fast you go depends on how much work you put in (how hard you work) and how you direct those efforts.
A lot of bloggers ignore this rule or try to bend it a bit too much. The result? They become frustrated.
If you write articles about topics you don’t care about, you will have to exert a lot of energy because you won’t feel like you’re headed in the right direction.
If you want to grow your audience, but you never network, you will struggle to build momentum.
You could be a phenomenal writer, but you could be wasting a lot of time and energy by writing about topics you don’t particularly care about. That’s the type of work that often destroys one’s soul.
If you don’t like to do it, don’t do it. If you like to do it, do as much of it as you possibly can.
After all, you only have a limited amount of time and energy to invest in your blog and where you place those two resources is just as important as how much time and energy you actually invest.
A lot of bloggers are busy going nowhere in particular, and when they arrive there, they often whine about it for a while and then they quit.
Newton’s Third Law of Blogging
Newton says that for every action there is an equal and opposite reaction.
This is the main reason why blogging often feels like such a balancing act. Or so says Newton.
If you want to become a more effective blogger, then you have to become aware of the forces that are influencing you.
Ultimately, you have one of two choices. One is to exert more effort to get the job done, forcing yourself to do it, in spite of your desire to rest, to procrastinate, to go fishing. Obviously, this leads to burnout.
The second option means to mitigate the opposite reaction. Rather than power through, letting stress accumulate, you can easily become a more productive blogger by taking short breaks, short naps, eating healthy, or working out.
Always try to eliminate the forces that hold you back, whether it’s your fear of failure or rejection, or the usual psychological effects of long hours spent at your desk, punching the keys.
Most bloggers try to power through and force themselves to get the job done, no matter what. The problem with this strategy is that you’re still dealing with the opposite force.
The more you force yourself to do it, the more difficult it becomes to do it.
I find it to be much less stressful to try to mitigate the opposing forces as much as you can. It’s also a better strategy in the long run.
Newton’s laws of blogging reveal insights that tell you pretty much everything you need to know about becoming a more productive and effective blogger.
- An object in motion tends to stay in motion. Find ways to build momentum, to develop a daily routine that enables you to be your most productive self.
- It’s not just about working hard, it’s also about working in the right direction. Your energy and time are limited, so don’t waste them by writing about topics and ideas that don’t inspire you.
- Your output is the result of balancing opposing forces. If you want to take your blogging game to new levels, you can either invest more time and energy or remove the opposing forces. Whenever possible, consider the second option.