Let’s play a game of the imagination.
I want you to imagine into existence what your favorite TV show would be like. Imagine the story, the actors, everything.
Now, imagine that they stream a new episode every Monday at 7 pm. They do so, without fail, week after week. You can’t wait for Monday to arrive, so you can watch next week’s episode.
Now, at some point, they start misbehaving.
They stop releasing a new episode for a couple of weeks, then they release two episodes on the following Friday. Nothing for a couple of weeks again, and one episode on Sunday at 3 am, but on a different streaming platform.
They don’t even let anyone know about it.
Also, more surprisingly, is that they have changed the plot, the actors, and the style in which the show is filmed.
My question is, how pissed would you be because of this?
Well, that’s how much consistency matters.
Consistency Matters to You
Consistency matters because it allows you to:
- Build a daily routine around blogging.
- Become more effective and productive.
- Develop a distinct writing style.
- Become aware of the recurring themes you most enjoy writing about.
If I were to give you a piece of advice on blogging, writing, life, love, money, getting in top physical shape, or anything else, it would be this: it is more important to be consistent, and by definition, persistent, than it is to be anything else.
That being said, the vast majority of people are not going to become so obsessed with blogging from the very start that this will propel them until it becomes a habit.
Which takes me to my main point: you need to focus on being consistent in order for blogging to become a habit. The act of writing your posts, doing the necessary research, interacting with your audience, and all that.
If all you can do is a post a month, that’s okay.
If all you can do is a post a day, that’s okay. Or two posts a day. Or whatever.
I am a big fan of simply putting a great volume of work out there, which increases the chances of getting noticed but also improves your skill significantly, and it’s a great tool for those of us who have been born with patience deficiency.
At the same time, however, I am well aware that it’s more important to develop a rhythm that can be sustained over long periods of time.
So you have to think about how often you write and publish content without going crazy. Or neglecting your family or job or both. You need to think real hard about it, because it is so damn important.
Consistency Matters to Them
Being consistent means being predictable.
It means that your audience knows when to expect new content. Your audience knows exactly what type of content they can expect from you.
If you switch topics over and over again, if you change your writing style, the way you format your articles, even the type of articles you write (be it long essays or how-to guides or listicles), then you are going to struggle to build an audience.
The neat psychological gimmick is that as you develop the habit of blogging according to a certain schedule, so do your readers develop the habit of visiting your blog according to this schedule to check out the new content.
I once read in a gentlemen’s guide of sorts that one can only cancel a meeting for just one of two reasons:
- They die.
- There’s a natural disaster of sorts.
I’ve applied this rule to my blogging. If I’m breathing and the earth is not being shattered to smithereens around me, I punch the damn keys.
Focus on consistency and quality at the same time. One is king, the other is queen.
And just like in the game of chess, the king determines whether you win or lose, but the queen is the one that protects the king.