This is the question your readers ask themselves all the time.
When they stumble upon your article, and they catch a glimpse of your headline. When they read your introduction. When they skim through your article.
How does this relate to me?
In other words, how does what they already know connects to what you are sharing?
How do the dots connect? Can you see the string that’s attached to both dots?
A big part of writing content is the ability to show readers the string that connects two seemingly unrelated topics or ideas.
People want to read blogs because they want to see how everything’s connected, rather than learning how things work.
It’s easier to make a connection than it is to venture into the terrible unknown. It’s easier to learn by adding on top of previous knowledge and wisdom.
Let me give you an example. Let’s say I want to write an article about being as efficient as possible as a blogger. Naturally, the same classic rules of “self-care” still apply: get enough sleep, eat healthy nutritious meals throughout the day, drink enough water.
If I ask myself, “how does this relate to my niche?” I can come up with additional ideas, and I can connect them in such a way that readers can both relate and learn new things.
By doing this, I am turning previous information in something that belongs to me, I am adapting existing content in such a way that I myself can relate to it.
The possibilities are truly endless once you internalize this way of work.
That’s how I ended up writing about physics and blogging.
How does this relate to me? How can I adapt this content in such a way that it becomes relevant to my niche?
Some say that it’s important, as a blogger, to be a deep thinker. I think it’s more important to be able to think differently.
One way to stand out from the crowd is to look for the string that connects two seemingly unrelated dots.
Simple Strategies That Work 90% of the Time
In order to be able to see the connections between topics and ideas, you must:
- Consume a lot of content
- Consume a lot of content that’s not related to your niche
- Practice your ability to connect the dots
Sometimes you’ll try to adapt an idea or notion, and you’ll fail. It happens. I do have a couple of ambitious articles that didn’t make much sense after a couple of paragraphs, as I did my best to adapt ideas that had nothing to do with my topic of choice.
But in 90% of the cases, as long as you keep searching for the string that connects the dots, you’ll be able to see it eventually.
And that’s when you can write the type of content that fascinates people, the type of content that draws upon experiences and notions that they can relate to.
People don’t want to read about what they don’t know as much as they want to read about what they know they don’t know, so take your readers on a journey, and show them how everything’s connected.