Your Ideal Reader Is Lazy (and Busy Too)4 min read

Photo by Perfecto Capucine on Unsplash

A lot has been written about the importance of figuring out who your ideal reader is. 

You can’t create engaging content, you can’t market your blog, and you can’t sell relevant products and services unless you know who your ideal reader is.

There’s a plethora of strategies, tips, and tricks that you can use in order to figure out who your ideal reader is. 

But there are two things you should keep in mind as you define and refine your target audience, no matter your authority in the field, your niche, or your skills.

Your Ideal Reader Is Lazy

We live in an age dominated by the “five-minute ab routine.”

Your ideal reader is lazy. They aren’t willing to do the work today for some reward tomorrow. They want it yesterday. 

They’re lazy because they’re not willing to read the how-to guide and do all the steps or invest the time and mental energy required to come up with an answer to their most pressing problems.

Your ideal reader wants a shortcut to the shortcut, and they’re willing to subscribe to the first blogger who promises them that.

Your ideal reader likes you because you are not afraid to do the research, do the work, condense the lessons, and share them in a clear and concise manner.

This changes everything. 

The way you write, the way you market your blog, and the way you interact with your audience.

Your Ideal Reader Is Busy

Your ideal reader doesn’t have the time to ponder about the nuanced point you shared, or read to the end, or even request that you clarity. 

They are so busy, in fact, that they don’t have the stomach for convoluted ideas, 20-minute reads, or words that can only be found in the most obscure places of a dictionary.

This changes everything.

The way you write, the way you market your blog, and the way you interact with your audience.


We don’t have to like that our reader is like this, we just have to acknowledge it.

Let me give you an example. I can name about 20 different bloggers who share advice on content creation and content marketing. 

Now, let me ask you a question?

Do you think we’re in each other’s target demographic? 

Sometimes we might read each other’s content. We might be inspired by it, but we’re not each other’s ideal reader, because it just doesn’t make sense.

If you market your blog the few that are neither lazy nor busy, you’re going to struggle to come up with content that makes even 50% of them happy, while struggling to grow an audience large enough to support you financially.

How many blogs for experts can you name?

What about blogs for enthusiasts?

People don’t want to read about what they don’t know. They want to read a “five minute routine” on how to best do what they know they don’t quite know how to do.

That’s it.

Your ideal reader isn’t stupid.

You don’t have to dumb-down your content, you just have to make it as clear and concise as possible.

You have to cater to the needs of someone who wants a simple solution to an often complex problem.

There’s this old cliche, “If you can’t explain it to a child, you don’t understand it well enough.”

Like most cliches, this one’s true.

Given enough time, your ideal reader will outgrow your blog. It happens.

There’s only so much you can learn about blogging before you decide that you know enough. 

I even received an interesting e-mail a couple of days ago that went like this, “It seems to me that there is a cycle to your posts — it’s a little like regularly picking up another year 1 students.”

This is true of most niches. 

There are, of course, exceptions, but like I said previously, blogs for experts are rare. They’re vanity projects, they’re used as ego-boosters by those who crave the conflict and drama of engaging other experts. 

Granted, there’s also valuable insights to be gained by engaging others in your niche. This is not what this blog post is about.

All I am saying is that you shouldn’t decide that your target audience is comprised on other experts in your niche. 

If you want to please a large audience, you’ve got to explain your ideas in simple terms, not because your readers are stupid, but because they’re lazy and busy.

If they weren’t, they’d be your competition, not your audience.

Cristian Mihai

Became Internet famous by the age of 23. Never recovered. I write short author bios all over the web. I’m an acquired taste. Don’t like me? Acquire some taste.

14 thoughts on “Your Ideal Reader Is Lazy (and Busy Too)4 min read

  1. I have taken an unofficial break from blogging for a few months now. This post is a nice welcome-back for me.

    Thank you as always, Cristian!

  2. A shortcut to the shortcut… “People don’t want to read about what they don’t know. They want to read a “five minute routine” on how to best do what they know they don’t quite know how to do”

    Great nuggets of wisdom to think about, Christian. Thank you!

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