I remember zero as both frustrating and heartbreaking, the kind of feeling that makes you so angry you feel like crying.
I remember when no one ever read my articles, no one ever bothered to comment on my content.
Worst of all, I had no idea why no one gave a damn about my words.
If you’re in this situation, and you’re wondering why no one reads your articles, you should read this article.
Also, you should know that it’s usually a part of the natural process of being a beginner blogger. Beginners make mistakes. That’s just how it is.
The good news?
I’m going to help you figure out what mistakes you might be making by sharing with you the most common seven reasons why no one reads your articles.
1. You Publish Too Often
Didn’t know that was possible, did you?
But it is. In fact, it’s likely the most common reason why beginner bloggers don’t get any attention at all.
Well, because social proof is effectively working against you. Big time.
Readers are kind of picky these days, mostly because of the sheer quantity of information, but also because there are a lot of popular bloggers whose content they can read.
That’s why I always advise beginners to spend more time promoting content and less time writing and publishing content.
Let me give you an example.
Let’s say you publish an article today. You then spend the next 3–4 days promoting your blog, networking with other bloggers, trying to find readers, and so on.
The people who visit your blog will most likely read your most recent article. They will interact with it, some of them might even comment.
That way, you build social proof. There’s an actual conversation going on in the comments section of your article. There’s proof that other people have read (and liked) your article.
It’s thus far more likely for others to read your article, even after it’s no longer your most recent post.
If you do not do this, and if you do not allow for your article to build that social proof, no one’s ever going to read it.
After all, who’d like to read the fifth most recent article on a blogger they never heard of, an article that no one’s ever read?
2. You’re Not Promoting
What? You thought that once you click on that Publish button your job is done? That you can get to Netflix and chill? Or start writing your next post?
You should spend just as much time promoting your posts as you do writing them. Or even more, if you can.
So, if you spend 10 hours writing a post, you should spend at least 10 hours promoting your post via social media and such. Minimum.
In the beginning, no one is paying any attention to you. You could write the greatest blog post in the history of the universe, and no one would even take notice.
Create jaw-dropping content, and then nicely but persistently let everyone who has internet access about it.
3. You’re Trying to Teach Us Something You Don’t Understand
This happens more often than you’d think.
Yes, you don’t have to be the world’s foremost expert on the topics you blog about, but you should at least understand the ideas you share on more than just a rational level. You should be aware of them at an emotional level.
What do I mean by this?
Great writing makes you feel something. That’s why I call it the art of blogging. And you can only make people feel something if you have the mental clarity to properly write about your topics and ideas.
Blogging is not about teaching people what they don’t know, it’s about offering them clarity, it’s more about being a trusted companion than a teacher.
4. You’re in a Niche of One
Let me guess.
When you chose your niche, you probably tried to find something nobody else was writing about, right? A small niche you could dominate and call your own?
If so, and if you’re at least six months into the game, and there’s still no audience to speak of, you might have decided to be a part of a niche of one.
Of course, the solution to this is to decide on a topic that appeals to a broader audience or adding a few additional topics that might make your content appeal to more people.
5. You’re Trying to Be Original
Do you know the saying that there’s nothing new under the sun?
Well, you could argue that everything worth reading was already written into existence long before we were ever born. You’d be right too.
Also, everyone tends to write about the same stuff over and over again for the reason that people want to read about those things. Over and over again.
Of course, you don’t have to be a copycat. You can choose a different angle, go deeper into a subtopic, or even just apply your unique style.
But don’t try to be original. It just makes you irrelevant. Or cliche.
6. You Make a Terrible First Impression
Do you know the same advice that everyone keeps sharing? About headlines and formatting and featured images and introductions and paragraphs and opening lines and subtitles?
Well… they matter because they are the first things anyone notices. And if they don’t like what they see, they don’t read it.
I am a particularly picky reader myself. If the headline doesn’t make me curious, I don’t read it. It’s either got to be brilliant like that, or there’s got to be a list about some steps or ideas or something that interests me. Otherwise, I don’t read it.
It does happen, however, that I decide to read an article if the featured image is brilliant. This usually means there’s a graphic, an interesting map, something of the sorts, not just the usual stock photo.
Odds are, no one reads your articles because you’re not taking care of some (or all) of these elements.
If the headline isn’t properly capitalized, or if the cover image is uninspiring, if the opening line is boring, or if the first impression someone has of your article is that of a neverending chunk of text, they’re going to pass.
7. You Are Still Under the Spell of the Dunning-Kruger Effect
This is the most insidious reason of them all, because it’s both a mindset and a skill problem.
If you’ve been blogging for less than six months, or if you have yet to publish 100 articles, odds are you have yet to develop the proper mindset or acquire the skills you need to get people to actually read your content.
I’m sorry, but that’s how it is.
My first 100 articles were pretty much rubbish. Yes, they were.
Beginners are often driven by their fragile egos to ignore the common-sense advice that’s being shared all over the web, and they tell themselves that they either have a unique style, or that everyone else is too dumb to understand their unique approach to blogging.
You’ve got to break your heart a bit, get rid of that ego you’re being over-protective of, and objectively compare the quality of your work with that of the bloggers who actually have readers.
Then you can adjust accordingly.
What does it take to get people to read your articles?
Well… you have to dedicate as much time and energy as possible to learning content creation, marketing, promotion, social media. Do this for a few years, and then you will be able to get people to read your content.
This fairy tale notion that you need a few tips and tricks, tinkering on your blog for 30 minutes on the weekend, and suddenly having a popular site?
Not. Going. To. Happen.
I’m not trying to be mean. Just telling you how it is.
If you want a great blog that’s read by many, commit yourself to mastery. There’s no other way.