7 Reasons Why No One Reads Your Articles7 min read

Photo by Amin Hasani on Unsplash

I remember zero as both frustrating and heartbreaking, the kind of feeling that makes you so angry you feel like crying. 

I remember when no one ever read my articles, no one ever bothered to comment on my content.

Worst of all, I had no idea why no one gave a damn about my words.

If you’re in this situation, and you’re wondering why no one reads your articles, you should read this article. 

Also, you should know that it’s usually a part of the natural process of being a beginner blogger. Beginners make mistakes. That’s just how it is.

The good news?

I’m going to help you figure out what mistakes you might be making by sharing with you the most common seven reasons why no one reads your articles.

1. You Publish Too Often

Didn’t know that was possible, did you?

But it is. In fact, it’s likely the most common reason why beginner bloggers don’t get any attention at all.

Why?

Well, because social proof is effectively working against you. Big time.

Readers are kind of picky these days, mostly because of the sheer quantity of information, but also because there are a lot of popular bloggers whose content they can read.

That’s why I always advise beginners to spend more time promoting content and less time writing and publishing content.

Let me give you an example.

Let’s say you publish an article today. You then spend the next 3–4 days promoting your blog, networking with other bloggers, trying to find readers, and so on. 

The people who visit your blog will most likely read your most recent article. They will interact with it, some of them might even comment.

That way, you build social proof. There’s an actual conversation going on in the comments section of your article. There’s proof that other people have read (and liked) your article.

It’s thus far more likely for others to read your article, even after it’s no longer your most recent post.

If you do not do this, and if you do not allow for your article to build that social proof, no one’s ever going to read it. 

After all, who’d like to read the fifth most recent article on a blogger they never heard of, an article that no one’s ever read?

2. You’re Not Promoting

What? You thought that once you click on that Publish button your job is done? That you can get to Netflix and chill? Or start writing your next post?

Oh, no.

You should spend just as much time promoting your posts as you do writing them. Or even more, if you can.

So, if you spend 10 hours writing a post, you should spend at least 10 hours promoting your post via social media and such. Minimum.

Here’s why:

In the beginning, no one is paying any attention to you. You could write the greatest blog post in the history of the universe, and no one would even take notice.

The solution?

Create jaw-dropping content, and then nicely but persistently let everyone who has internet access about it.

3. You’re Trying to Teach Us Something You Don’t Understand

This happens more often than you’d think. 

Yes, you don’t have to be the world’s foremost expert on the topics you blog about, but you should at least understand the ideas you share on more than just a rational level. You should be aware of them at an emotional level.

What do I mean by this?

Great writing makes you feel something. That’s why I call it the art of blogging. And you can only make people feel something if you have the mental clarity to properly write about your topics and ideas.

Blogging is not about teaching people what they don’t know, it’s about offering them clarity, it’s more about being a trusted companion than a teacher.

4. You’re in a Niche of One

Let me guess.

When you chose your niche, you probably tried to find something nobody else was writing about, right? A small niche you could dominate and call your own?

If so, and if you’re at least six months into the game, and there’s still no audience to speak of, you might have decided to be a part of a niche of one. 

Of course, the solution to this is to decide on a topic that appeals to a broader audience or adding a few additional topics that might make your content appeal to more people.

5. You’re Trying to Be Original

Do you know the saying that there’s nothing new under the sun?

Well, you could argue that everything worth reading was already written into existence long before we were ever born. You’d be right too.

Also, everyone tends to write about the same stuff over and over again for the reason that people want to read about those things. Over and over again.

Of course, you don’t have to be a copycat. You can choose a different angle, go deeper into a subtopic, or even just apply your unique style.

But don’t try to be original. It just makes you irrelevant. Or cliche.

6. You Make a Terrible First Impression

Do you know the same advice that everyone keeps sharing? About headlines and formatting and featured images and introductions and paragraphs and opening lines and subtitles?

Well… they matter because they are the first things anyone notices. And if they don’t like what they see, they don’t read it. 

I am a particularly picky reader myself. If the headline doesn’t make me curious, I don’t read it. It’s either got to be brilliant like that, or there’s got to be a list about some steps or ideas or something that interests me. Otherwise, I don’t read it.

It does happen, however, that I decide to read an article if the featured image is brilliant. This usually means there’s a graphic, an interesting map, something of the sorts, not just the usual stock photo.

Odds are, no one reads your articles because you’re not taking care of some (or all) of these elements.

If the headline isn’t properly capitalized, or if the cover image is uninspiring, if the opening line is boring, or if the first impression someone has of your article is that of a neverending chunk of text, they’re going to pass.

7. You Are Still Under the Spell of the Dunning-Kruger Effect

This is the most insidious reason of them all, because it’s both a mindset and a skill problem.

If you’ve been blogging for less than six months, or if you have yet to publish 100 articles, odds are you have yet to develop the proper mindset or acquire the skills you need to get people to actually read your content.

I’m sorry, but that’s how it is. 

My first 100 articles were pretty much rubbish. Yes, they were.

Beginners are often driven by their fragile egos to ignore the common-sense advice that’s being shared all over the web, and they tell themselves that they either have a unique style, or that everyone else is too dumb to understand their unique approach to blogging.

You’ve got to break your heart a bit, get rid of that ego you’re being over-protective of, and objectively compare the quality of your work with that of the bloggers who actually have readers.

Then you can adjust accordingly.


What does it take to get people to read your articles?

Well… you have to dedicate as much time and energy as possible to learning content creation, marketing, promotion, social media. Do this for a few years, and then you will be able to get people to read your content.

This fairy tale notion that you need a few tips and tricks, tinkering on your blog for 30 minutes on the weekend, and suddenly having a popular site?

Not. Going. To. Happen.

I’m not trying to be mean. Just telling you how it is.

If you want a great blog that’s read by many, commit yourself to mastery. There’s no other way.

Cristian Mihai

Became Internet famous by the age of 23. Never recovered. I write short author bios all over the web. I’m an acquired taste. Don’t like me? Acquire some taste.

148 thoughts on “7 Reasons Why No One Reads Your Articles7 min read

  1. Yes I agree that nobody is going to read your blog if you hide it in a cupboard! I also know that I post too much. I have also said many times that I am only blogging for myself … however, from today I will be having my most important post pinned so that it gets read first. Thank you for sharing your wisdom Cristian.

      1. When you write your post, you have a visibility setting. You have posts set to public, and under that there’s a “Stick this post to the front page” option. Tick that, and the post you edited will stay sticky at the top of the page.

      2. Once again I must say a very big thanks to you Cristian. I have seen it though I used to see that but didn’t take much concern there. Well, we learn new things everyday as we explore. So am really grateful for your help and I have already pinned one of my posts. You may take a look at it if you wouldn’t mind.

      1. Er…. You may laugh here. But I’m not exactly a newcomer but I’m not sure if I have a newsletter. Can I ask a silly question and ask what it really is?! :/

  2. I really love the post. It sounds alive, like somebody is really talking to me. Although the gigantic DONATE button is a bit spooky. I’ve never seen such a big PayPal button before 🙂 Also, I’m still curious about the quantity question. What if a blogger is indeed able to produce lots of quality content daily? Should this blogger than schedule it for later dates or just post right away? The sooner it is out there the sooner it will be noticed, isn’t it?

    1. It’s not that. The idea is that you do not give your readers enough time to read and to comment. To get the post shares on social media…

      I can write some 20 quality blog posts a day, and I did for extended periods of times, but posted them on multiple blogs/scheduled them a few days in advance.

      If you are not aware of the optimum time interval between posts, then you are just cannibalizing your own traffic. People usually like to comment on the most recent blog post… if you do not offer each of your posts enough time to get at least a couple of comments, odds are no one will ever comment on that post.

      1. I heard an opinion that there are more chances to be found via Google if you have lots of content posted daily. I actually agree with you. I myself wouldn’t want to be bombarded by several new posts daily even when they are high quality. But that Google search argument sounds quite reasonable to me too.

      2. Well… I don’t believe in SEO, I do not care about SEO, and it’s not that important anyway. It’s not something to focus on.

        Delivering quality blog posts is. And it’s something that is 100% dependent on you and how much hard work and dedication you put into your blog.

        Writing blog posts in a certain way to please Google at the expense of what your readers (actual human beings btw) want is a recipe for disaster.

        If you focus on writing stuff that your readers want to read, you’ll get a lot of traffic, you’ll get a blog post go viral, like it happened with my “7 Habits of Successful Bloggers” last month, and you’ll build a great community, not just random traffic sen from Google searches(which is not that great anyway for a variety of reasons).

  3. You have hit the hammer on the nail. No doubt, I must say that you have actually summarised the whole thing. You’re really on point here. I was thinking before that it’s by posting much posts that one can get more traffic but on the same hand, I sometimes sees it as disturbance to your audience. This is because, they might get bored of reading. However, am fully aware of promoting posts via social media. I do that very well if I may say. Indeed, you have opened some bloggers eyes here. Thanks a lot & remain blessed.

  4. Appreciate this very much, I’ve been blogging for a few months now and I found our right of the back that this was not going to be easy. I’ve been thinking of doing it for a while but was never serious about it. Now I’m putting all I have into my blog.
    Thanks!

  5. Your post was like pouring a bucket of cold water over me! There were some areas I was not aware of so thanks for the wake-up call! I knew blogging would be hard work but you can’t really know until you live it! “Chop-chop” I go!

  6. I really struggle with the social media aspect because my social media followings are quite small in themselves, and I hate bugging the shit out of people, because I fear they’ll get annoyed and not look. The one I found has good results is Pinterest – one of my posts has been repinned over 100 times, but I don’t really understand why or how… it feels a bit hit and miss!

  7. Great article and spot on!! I believe blogging does take lots of work, but the personal benefits I’ve had is in gaining new friendships. ☺

  8. This is the fact of what it is. Unless you get extremely lucky the only way this blogging malarkey is going to truly,madly and deeply work is with good old fashioned hard work (albeit with new age technology) and it’s like trying to get a six pack after you’ve put on 6lbs. You’re going to need to sweat! Maybe not literally (or maybe?) but the effort needs to match the ambition. It’s true for me just as much for any other blogger. I wouldn’t expect miracles with a set wage and my bank balance therefore I cannot expect miracles with a lesser effort and expect my blog to rattle cages all over the world! Thanks for the reminder. Sometimes a reminder is just as good as a cold water in your face moment 👍

  9. Yes , you really nailed it. Seeing daily Blog Hits rising would make anyone feel good. Bad news. Hits prove one of two things, either some one was interested in the topic so they came across your post and then left just as quickly, or they found something interesting and “followed” you. The big question for a blogger would be, “how do I make my ideas interesting enough for people to follow?”

    I guess this has to do with creativity, imagination and an ability to play with words. I wish I wasn’t lacking so much in all these requirements, but the reality is what it is. I may be good at my day time job, but when it comes to writing creatively, I struggle, a lot.

    So, am I doomed as a writer forever? Is there really no hope for me? I can only think of Tom Hanks right now from the movie “Bridge of Spies”. He tells the released and worried American POW “It doesn’t matter. It doesn’t what people think. You know what you did”. Thanks for your excellent posts…

  10. “Don’t try and be original” Wow! What a nihilistic statement. What are you blogging for in the first place? To contribute to anything apart from the noise? I think that’s terrible advice!

    1. Wouldn’t it be quite narcissistic to think that you’re this unique snowflake that’s going to write something that no one else ever thought about?

      Then again, you seemed to miss the point. Re-read point nr. 5 until you figure stuff out.

      1. You are a unique as a snowflake. It would take that comprehension as well as understanding an avalanche being of the same substance to write anything worthwhile.

    2. IGOR:

      I think it lies in what might be called a ‘zen’ approach (think Yoda)—

      “Do not try! Just do!”

      Either be original, or not; but don’t try to be original.

      1. “What is the sound of one blogger clapping his palm to his forehead?” Zen!

        To paraphrase Oscar Wilde, “Being original is such a very difficult pose to keep up.” But if you’re just yourself—authentic—how can you help but be original? No one else will ever have had the same experiences, the same perspective. Being original is easy, perhaps. And believing that one has something of value to offer, more difficult. (But everyone does.) This is about as encouraging as I get.

  11. Oh I love your honest expression! People often pretend that everything is easy and does not need any engagement. I am happy to read your posts because you remind people that they need to know the dark side before they dream of success and a big readership.

  12. I must admit, I started my blog for friends from far away places. It’s fun and challenging and I try not to be so serious about it. However, now that I’ve read your blog, aptly titled Why No One Reads Your Blog, I just might start getting serious about blogging. Thanks!

  13. You’re definitely right about the hard slog and the 10,000 hours (though I roll my eyes a bit at the specificity of “statistics” like that… a whole heckuva lot of hours, let’s just say.

    I also agree, sort of, with the SEO comment. The sort-of is: I think when you can you should do basic things such as have an appropriate title, add meta-tags if you’re able to – then move on. People who spend their lives trying to game the Google algorithm need to just calm down and start doing important things, like reading, writing, commenting and donating! Also eating Cheetos. Eating Cheetos can contribute massively to success. I just made that up.

  14. i just feel like being punched on my face!!!well…thank you for making me realize the mistakes that i have made as a new blogger. Thank you again. it is really a good article!

  15. You forgot to add #8 – There are so many ads people can’t even figure out what to read. I don’t even read posts I’m interested in when they are covered in weird ads all over the place. It’s my #1 reason for not reading.

  16. “If you want greatness, commit yourself to mastery.” Yes to this a thousand times! Do the hard work, do the boring work, get better everyday and be consistent. Another great read 👍 thanks Cristian!

      1. It exits, but total commitment is what it requires to be perfect. That’s the reason we admire Statue of David by Michelangelo, TAJ Mahel in India and so many other things around world.

  17. Thank you once again for another helpful post. I have been busy with school so I have little time for my writings. But these are really helpful eye openers. God bless you.

  18. Thank you for the tips! My blog has been growing slowly, but I haven’t been doing any posting on social media. This is something I hope to remedy in the coming months. Is having a domain name really that important when your first starting out or can you still build followers with a subdomain?

  19. Once again thanks for your honest advice. I’m a newbie blogger and I have a passion to work on my blog but unfortunately I don’t have much time with working 9 hours a day, 6 days a week😣. I also didn’t know about using email newsletters.

  20. As ever, an excellent post. Earlier in the week I did a terrible post and it showed. I was out of time and was feeling rubbish, and produced something bad. Nobody was particularly interested and frankly I’m not surprised! Thanks for the reminder. Katie x

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