7 Reasons Why No One Reads Your Articles7 min read

Photo by Amin Hasani on Unsplash

I remember zero as both frustrating and heartbreaking, the kind of feeling that makes you so angry you feel like crying. 

I remember when no one ever read my articles, no one ever bothered to comment on my content.

Worst of all, I had no idea why no one gave a damn about my words.

If you’re in this situation, and you’re wondering why no one reads your articles, you should read this article. 

Also, you should know that it’s usually a part of the natural process of being a beginner blogger. Beginners make mistakes. That’s just how it is.

The good news?

I’m going to help you figure out what mistakes you might be making by sharing with you the most common seven reasons why no one reads your articles.

1. You Publish Too Often

Didn’t know that was possible, did you?

But it is. In fact, it’s likely the most common reason why beginner bloggers don’t get any attention at all.

Why?

Well, because social proof is effectively working against you. Big time.

Readers are kind of picky these days, mostly because of the sheer quantity of information, but also because there are a lot of popular bloggers whose content they can read.

That’s why I always advise beginners to spend more time promoting content and less time writing and publishing content.

Let me give you an example.

Let’s say you publish an article today. You then spend the next 3–4 days promoting your blog, networking with other bloggers, trying to find readers, and so on. 

The people who visit your blog will most likely read your most recent article. They will interact with it, some of them might even comment.

That way, you build social proof. There’s an actual conversation going on in the comments section of your article. There’s proof that other people have read (and liked) your article.

It’s thus far more likely for others to read your article, even after it’s no longer your most recent post.

If you do not do this, and if you do not allow for your article to build that social proof, no one’s ever going to read it. 

After all, who’d like to read the fifth most recent article on a blogger they never heard of, an article that no one’s ever read?

2. You’re Not Promoting

What? You thought that once you click on that Publish button your job is done? That you can get to Netflix and chill? Or start writing your next post?

Oh, no.

You should spend just as much time promoting your posts as you do writing them. Or even more, if you can.

So, if you spend 10 hours writing a post, you should spend at least 10 hours promoting your post via social media and such. Minimum.

Here’s why:

In the beginning, no one is paying any attention to you. You could write the greatest blog post in the history of the universe, and no one would even take notice.

The solution?

Create jaw-dropping content, and then nicely but persistently let everyone who has internet access about it.

3. You’re Trying to Teach Us Something You Don’t Understand

This happens more often than you’d think. 

Yes, you don’t have to be the world’s foremost expert on the topics you blog about, but you should at least understand the ideas you share on more than just a rational level. You should be aware of them at an emotional level.

What do I mean by this?

Great writing makes you feel something. That’s why I call it the art of blogging. And you can only make people feel something if you have the mental clarity to properly write about your topics and ideas.

Blogging is not about teaching people what they don’t know, it’s about offering them clarity, it’s more about being a trusted companion than a teacher.

4. You’re in a Niche of One

Let me guess.

When you chose your niche, you probably tried to find something nobody else was writing about, right? A small niche you could dominate and call your own?

If so, and if you’re at least six months into the game, and there’s still no audience to speak of, you might have decided to be a part of a niche of one. 

Of course, the solution to this is to decide on a topic that appeals to a broader audience or adding a few additional topics that might make your content appeal to more people.

5. You’re Trying to Be Original

Do you know the saying that there’s nothing new under the sun?

Well, you could argue that everything worth reading was already written into existence long before we were ever born. You’d be right too.

Also, everyone tends to write about the same stuff over and over again for the reason that people want to read about those things. Over and over again.

Of course, you don’t have to be a copycat. You can choose a different angle, go deeper into a subtopic, or even just apply your unique style.

But don’t try to be original. It just makes you irrelevant. Or cliche.

6. You Make a Terrible First Impression

Do you know the same advice that everyone keeps sharing? About headlines and formatting and featured images and introductions and paragraphs and opening lines and subtitles?

Well… they matter because they are the first things anyone notices. And if they don’t like what they see, they don’t read it. 

I am a particularly picky reader myself. If the headline doesn’t make me curious, I don’t read it. It’s either got to be brilliant like that, or there’s got to be a list about some steps or ideas or something that interests me. Otherwise, I don’t read it.

It does happen, however, that I decide to read an article if the featured image is brilliant. This usually means there’s a graphic, an interesting map, something of the sorts, not just the usual stock photo.

Odds are, no one reads your articles because you’re not taking care of some (or all) of these elements.

If the headline isn’t properly capitalized, or if the cover image is uninspiring, if the opening line is boring, or if the first impression someone has of your article is that of a neverending chunk of text, they’re going to pass.

7. You Are Still Under the Spell of the Dunning-Kruger Effect

This is the most insidious reason of them all, because it’s both a mindset and a skill problem.

If you’ve been blogging for less than six months, or if you have yet to publish 100 articles, odds are you have yet to develop the proper mindset or acquire the skills you need to get people to actually read your content.

I’m sorry, but that’s how it is. 

My first 100 articles were pretty much rubbish. Yes, they were.

Beginners are often driven by their fragile egos to ignore the common-sense advice that’s being shared all over the web, and they tell themselves that they either have a unique style, or that everyone else is too dumb to understand their unique approach to blogging.

You’ve got to break your heart a bit, get rid of that ego you’re being over-protective of, and objectively compare the quality of your work with that of the bloggers who actually have readers.

Then you can adjust accordingly.


What does it take to get people to read your articles?

Well… you have to dedicate as much time and energy as possible to learning content creation, marketing, promotion, social media. Do this for a few years, and then you will be able to get people to read your content.

This fairy tale notion that you need a few tips and tricks, tinkering on your blog for 30 minutes on the weekend, and suddenly having a popular site?

Not. Going. To. Happen.

I’m not trying to be mean. Just telling you how it is.

If you want a great blog that’s read by many, commit yourself to mastery. There’s no other way.

Cristian Mihai

Became Internet famous by the age of 23. Never recovered. I write short author bios all over the web. I’m an acquired taste. Don’t like me? Acquire some taste.

148 thoughts on “7 Reasons Why No One Reads Your Articles7 min read

  1. Thank you for posting this information. Blogging is definitely not a piece of cake if you would like to see results meaning readers/followers. But then TIME to write is a precious commodity! I, Elfriede (am writing the blog for my husband who authored and published another book) sometimes feel overwhelmed with all the advice out there. Starting a blog was scary in the beginning but it’s getting better. I know, however, that I need to invest more time into research and writing my best! I also have problems with all the terminology on WordPress! Thanks again, Elfriede

  2. For a newbie like me this was a great post to read. It gave me a lot to mull over and add to my own blogging…newsletters, quality over quantity, etc. Thanks!!

  3. This goes for just about any form of creation in the modern era. The artist is his own producer, promoter, and agent, especially in the beginning phases. The beginning always makes or breaks a creator – sometimes it takes the breaking to really figure out what it takes to be successful. Make it through the fire of hopelessness and insecurity with the power of persistence and you’ll come out the other side stronger.

  4. Serious blogging requires time. I publish about five quality posts (mostly poetry) per week. However, I spend a great deal of time sincerely following other blogs (especially in my niche), making thoughtful comments, and sharing bits and pieces of myself (Big Sky Buckeye) with the readers who stop for a visit. I will admit, when I started writing and posting to a blog back in October, I was totally clueless about what would be needed to maintain and grow my blog. The journey has been a learning experience for a former teacher of 40 years.

  5. Thank you. I think I learned a lot. However, won’t it be boring to blog about what trending if you have zero interest in it? Real readers are smart, they’ll figure out of feel the author’s lack of interest in the post.

  6. All your posts are so helpful, it’s great to learn about this new domain! Also, could you maybe elaborate on the newsletter email traffic thing? I didn’t quite get that or how to make one.

    1. Well, there are a bunch of options. Let’s say you choose Mailchimp. Go to their site, and create an account. Then you can read everything you need to set up a newsletter.

  7. This is sound advice! It is especially important to find the right frequency of posts, which depends on your topics and the audience you are writing for. Thanks much, Christian.

  8. About a couple of weeks ago I was listening to this audio book from this salesman called Elmer Wheeler. He talks about the same type of thing you do, especially when it comes to selling your blog.

    Good stuff.

  9. Excellent article, Cristian. And, rather than loving what I do, I love the editing required to do it that makes the process dynamic. Some blogs sit in Drafts for ages just becoming relic post-it notes for a topic… that other blogs I write cut right in and express differently, and the Draft blog sits. The Drafts are not patient. They aren’t waiting. They are like rough geode wells rawly expressed like Monty Python might fart in your general direction. And, I really heard your direct promotion aspect. Not simply getting interested in the things I’m interested in and participating on others blogs… literally To Promote the content. That’s a great point!

    And, like you expressed, write the best blog ever, and no one is going to find it unless you give them a way to find it. Promotion os a big part of that.

    Who was it who said, “There is nothing new, yet everything must be original.” It’s of course an expression about making the work yours and not being a cookie cutter. I think it was T.S. Eliot who stole it from me 100 years before my birth. Though, I think it was Aristotle who stole it (was inspired to say it) by who knows who thousands of years ago. Actually, the quote was, “Good poets borrow. Great poets steal.” They outright rob themselves blind from within. Writing’s not difficult. All you have to do is sit down and bleed. (Thanks E.H.)

    Excellent points to assist me in dropping back in the pocket to further dial into clarity of voice and presentation. Thanks much, Cristian.

  10. I must thank you for giving me an alert. I’m facing this trouble. My head bothered me, “am I the only person struggling here?”. After reading your effective piece, let me search for hope ^_^

  11. The best way to commit to mastery is to learn from others. Mastery is also learned from mistakes and errors. Develop your own style and voice. Rid yourself of the unrealistic expectations that your going to write the next viral post. I remember when someone wrote a simple inspirational article and it went viral. This individual and his wife ended up on the Today show. I was in awe and wanted to be that guy. Reality is, majority of the time, many others are attempting to reach the transcendence of blogging to achieve a viral post.

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