Don’t Sell Your Soul for a Million Readers. Sell Your Heart for Just One

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“There is nothing to writing. All you do is sit down at a typewriter and bleed.” — Ernest Hemingway

Darius Foroux wrote this gem of an article, and I want to add my own words.

Blogging is mostly a balancing act. Just like walking on tightrope.

One one hand, you have to write about the things that matter to you. And you have to write them however you feel like it. On the other hand, you have to cater to your audience and deliver them what they want to read most.

What do most bloggers do?

They sell their souls. They begin to chase the numbers. They give up on a bit of their own souls in order to write pretty words that mean nothing in the headlines and then deliver a poorly executed idea that has nothing to do with said headlines.

The truth is that you find your ideal reader by becoming your ideal reader. Write from the heart about the things you care most about.

If you don’t like to write about personal development, then don’t write about personal development, no matter how successful it is. Don’t sell your soul, because you will hate yourself for it.

Also, don’t write about what your cat had for breakfast and expect to become the best paid blogger on the planet.

Walk on that tightrope by writing about the things that you’d most like to read about. And I bet that your day to day life, the boring bits at least, are not what you want to read about. No one does.

You can’t please everyone, so don’t even try.

And you don’t even need a million followers, or a even a thousand. You need just one, and that one is yourself.

You need to like what you do enough, so you do it for as long as it takes to build the thousands and thousands of words that are required in order to get some readers.

If you don’t like what you write, you don’t feel the itch to read it again, from time to time, if all you do is write, edit, publish, and abandon, you are going to have a hard time building enough momentum to become successful as a blogger.

Look, especially when you’re just starting out, you won’t get the feedback you expect from your readers. Odds are, you won’t be getting much feedback at all. And that’s when you will quit.

If writing a blog post about a certain topic feels like selling your soul, if you’re not punching those keys, if you’d have a hard time talking in front of a wall for fifteen minutes straight about whatever it is you’re writing, stop.

If you don’t stop, if you keep writing what you think is popular, what you think is a shortcut to fame and fortune, you will forever feel that people just don’t get what you’re all about.

Do the hard work to become great without selling your soul. Sell your heart, sell the best parts of yourself, write with tears in your eyes, write your truth, your fingers shaking against the keyboard.

Write about the things that matter to you, whether it’s finance or gardening, it doesn’t matter.

There are no limits to any of this. Your mindset is your limit.

If you don’t write words that impress you, as the writer, then the ideas you express are worthless.

Don’t sell your soul to get as many readers as possible. Write about the things you could read, over and over again, with a smile on your face. Write about them until you manage to make someone else smile.

This is the art of blogging. Writing about a topic in such a way that our readers fall in love with our words. Writing about ideas that are just outside their mind’s peripheral vision in order to bring them into focus, and we develop this skill by spending hours and hours punching those damn keys.

Don’t compromise. Improvise. Learn the rules, and then break the ones that make you feel like you’re trapped within a gold cage.

12 thoughts on “Don’t Sell Your Soul for a Million Readers. Sell Your Heart for Just One

  1. It’s such a hard balance to maintain though, because sometimes I think that the posts I write belong in the ‘what my cat ate for lunch’ category. But I guess finding the sweet spot comes with experience. Thanks for today’s post, Cristian!

    Liked by 2 people

  2. I LOVE this. I have been there- thinking about filming and writing about things that were trend, popular, or would gain views. I decided against it, and it paid off. People can tell the real from the fake. They can see the love and passion in my eyes when I talk or write about things that I like and love. Excellent advice.

    Liked by 2 people

  3. 9 years post-publication of Tarot in the Land of Mystereum, I have TWO people, not ONLY two, TWO, that have dialed in and used its high octane for their life, their way. There are certainly others, though they’ve not communicated that to me, so I leave them to their work, and I don’t know who they are. Though, TWO. Not one, TWO. That’s n + 1, worth-it + 1. I’m not simply grateful for them, I cherish that. When I discovered #2 from a link a friend sent me… YES. Just Yes. Tingles cascading though my body, ablution tingles. They had been catalyze and amplified their own work inspired by mine. That is beyond SO worth it.

    Liked by 2 people

  4. Something I’ve always struggled with is connecting with my emotions. I can write well, in the mechanical sense, but I do find it hard to connect with my audience, but also retain my authenticity.

    This is a really good summary of what goes on when I try and make content. I am hoping with practice, I’ll find that sweet spot and get better at delivering the passion in my writing on topics that matter to others too!

    Liked by 1 person

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