There are two different ways to approach blogging.
One is to sprint. Your enthusiasm fuels your inspiration. You punch the damn keys. You write, write, write, publishing one post after another. You interact with other bloggers, you try to take advantage of any guest posting opportunity, blogging award, or challenge.
But then you run out of steam. You cannot maintain momentum. You are tired. You give up.
The other option is to approach blogging like a marathon. To never give your all. To look for the incremental. To show up. No matter what.
Now, there’s a catch.
The snowball effect of blogging is mostly a myth. Running a marathon by yourself means that you never quite gain enough momentum.
In other words, you’re never going to break the sound barrier by running around in circles.
And I bet that you’ve already experienced this. Constantly publishing new content, but never gaining much traction. Months go by like this.
The bittersweet truth of blogging is that blogs that are destined to become popular become so within the first six or so months.
Because the bloggers did not approach the game as a marathon, but rather as a series of sprints.
They do not give up when they feel tired, they just rest.
They are patiently impatient. They punch the damn keys every single day as if it were their last day.
They always aspire to do more, to achieve more, and to network more.
The trick is to figure out if what you are doing is going to work or not. If you are gaining enough momentum on a weekly basis that it is worth investing more time and energy and resources into your blog.