Writing a blog post is hard.
It is hard because you have to write it like yourself. It has to belong to you, and it has to be yours only.
If writing a blog post were easy, everyone would do it. Everyone thinks it’s easy; after all, what exactly is blogging?
You just type some words on a computer, maybe share some embarrassing moments from your life, and then you sit around waiting for money to be transferred to your bank account.
You just need ideas. Imagination. Stuff like that.
Well, coming up with ideas is the easy part. If you are willing to set aside half an hour a day to just think, you will come up with a dozen or so ideas. If you read other blog posts, they will accumulate in your subconscious, and you will come up with ideas.
But writing the damn thing? That’s the hard part.
It needs to be hard because it’s not just an idea. It’s the execution of an idea. It’s not just imagining a pink elephant — it’s painting it. Just imagine how difficult it is to coerce an animal that could kill you in an instant to be okay with you painting it pink.
Writing a blog post that is all yours is difficult, because you have to put some part of yourself in there, translated by words, kept prisoner by punctuation marks.
You have to share an idea, a dream, an argument, a fear, a tightly tied knot of anxieties. If you’re going to take the time to write a blog post, you might as well punch the damn keys, and you might as well write about what matters most to you, in a style that shouts, “That’s who I am.”
If your post is not yours, if your words are borrowed, what’s the point? If your post is not yours, who do you think is going to care?
The blog post is you. A part of who you are, anyway. A slice of it. That’s why nobody can tell you for certain how to write the damn thing. They can give you advice. They can offer notions. I often give you advice, but the truth is that the advice I share with you is mostly advice I give to myself.
I am showing you the map I use to write about my soul. You have to draw your own map. You have to do your own thing. Maybe that means writing ten thousand words per day, every single day, or just five hundred words per week, or maybe it means writing relentlessly for one day, or a little bit every day, early in the morning, or late at night. Maybe you like to write long, detailed blog posts, or maybe you like to write short stuff.
It doesn’t matter as long as you write it the way you want to because that’s who you are.
Every blogger is different. Every blog post is different.
Even you, as a blogger, will be a different content creator six months from now, and you will care about different things, and you might even change your mind about a couple of things that mattered to you.
So, whether you’re blogging for fun, for money, or to get laid, remember this: writing a blog post is hard because it’s yours. And you shouldn’t want it any other way.
Now go punch those damn keys!