There’s this one mistake I see a lot of bloggers make. It’s something that I have often written about, expressed concern about, warned about, and tried to offer some valid alternatives.
Please, if you want other humans to read your words, internalize this next sentence:
Your blog is not your journal.
If you want to write about what your cat had for breakfast, that’s fine, but don’t expect it to resonate with people.
Blog about what you want, but know that certain ways of writing and subjects aren’t as appealing as others, so don’t whine when you see that heartbreaking zero next to your followers.
You can be authentic, unique, and sincere, but your blog posts have to do one of these three things in order to resonate with others.
You have to entertain
People love to be entertained. Life can be boring, even painfully so. People want an escape from that. If your writing provides it, people will pay attention.
Tell stories, but tell stories that make people laugh, cry, or both at the same time. When you’re done writing, read over your work as an objective viewer.
Would you be entertained by your writing if you were a stranger? If you’re honest with yourself, you’ll know when the answer is “no.”
You have to teach
How to posts are popular for a reason. People like learning new stuff. If you can help people improve an area of their life they’ll appreciate, trust, and engage with you.
And, yeah, you can totally share your experiences, you can inspire others by writing in such a way that others can understand something new about themselves.
Make your readers better for having read your work and they’ll become loyal fans.
You have to inspire
Ephemeral as it often is, inspiration lifts people up from their darkness, gives them hope, and every once in a while, instills lasting change in your readers.
An inspirational post is this: a blog post that makes readers go, “Oh, yeah, so it’s possible.”
You inspire others when you show them that they too can become great at something, that they can grow through whatever storm they’re going through.
But if you somehow manage to do all three at once…
The pros, the bloggers we all admire, do all three at once with almost every single post they publish.
Their writing style is what others call entertaining, they teach others something about a certain topic or skills, and they inspire people to take action upon the information they have shared.
You can master the art of blogging as long as you purposefully aim to add these three ingredients into every single blog post you write.
When it comes to creating fantastic content, life changing content, you have to keep this one rule in mind:
Do whatever you can to write the most concise and clear blog post that adds massive value to people’s lives.
The next time you publish something and it fails to receive even a single comment, ask yourself if it was entertaining, educational, or inspiring. Chances are it wasn’t.
So you go back and punch those damn keys, while reminding yourself that we must write because of the way we feel, while also being aware of the way our words make others feel.