If you want to have a successful blog, you not only need to get people to read your content (duh!) but also get them to comment on and share that content with others.
So, what will make readers want to do that?
It’s not about the facts. It’s not about the knowledge you share. It’s all about how you make your readers feel.
Want to know how to write content that goes viral?
Read on to find out.
1. Make them feel.
A fantastic blog post isn’t supposed to offer cold facts, all wrapped in beautiful formatting. No. A fantastic post is supposed to make you feel something.
Anything that makes your audience laugh, or cry, or breaks their heart only to mend it in the last sentence.
And the process is quite simple: what makes you feel something, also makes you want to share it with others, so they can feel the same thing. Whether it’s a positive emotion or a negative one.
That’s why they say there’s no such thing as bad publicity. But there’s such a thing as human curiosity, which is strong enough to make someone forget about their to-do list to read a blog post shared by someone, even though that certain someone also wrote that they hated the blogger for writing such a piece.
How do you make people feel?
- Add surprising facts and shocking data in your blog posts.
- Self-deprecating humor tends to make people laugh. It will also make people like you more.
- Tell stories about yourself that inspire, amuse, and entertain.
- Make use of strong emotions, even if they are negative. If you feel angered by something, blog about it.
If you want your posts to go viral make sure they have a positive outlook, even if you’re writing about a rather dark subject.
Example: Life Is Pain
2,286 bloggers hit the like button on this one, while 397 commented.
This post is all about making people feel that to be alive means to suffer. But it also makes you feel that you can choose what is worth suffering for and what is not.
In other words:
Simply put, living is an art, not a science. It’s brush strokes and music and words flowing endlessly from one row to another to form paragraphs. And art has to mean something. It has to make you feel.
In the end, it’s your choice.
2. Tell your readers something about themselves
You are what you eat. You also are what you read. And, definitely, you are what you share on social media.
People love to share content that tells others something about themselves. That’s why all those articles about love and zodiac signs are so popular.
Tell your readers that they are smart for reading your post. That they are uncommon. Cool. Fantastic. Amazing.
But do it in such a way that is believable.
3. Teach your readers something of value
People often blogs because they have a need to fill and are searching for a solution to a certain problem they’re having.
Life hacks, guides, and list posts all fall into this category, but the trick is to be specific as to what needs to be done.
Vague means your post won’t go viral.
Ask yourself these questions next time you write such a post:
- Can my readers realistically implement the advice I am offering?
- Is it practical? Can it be done?
- Will they need to spend any money to implement my advice?
- Can I provide them examples that it has been done before?
If you use these questions as a checklist when writing your next post, it should help you add a lot of practical and immediate value to your readers.
4. Mesmerize your audience by telling them a story
A well-told story is the closest thing to magic there is. It can illustrate a point, make your readers laugh or cry, and make your advice relatable.
A masterfully told story will show your readers you empathize with them. You get it. It’s as if you know them, their struggles, their story. And this makes them feel as if they know you.
It will cast a spell on your audience, compelling them to share it.
Here’s a few hot tips to get it right:
- Who is the hero of your story? It could be you, your reader, or someone you admire.
- If you share a personal story, keep in mind that your readers are only interested in knowing what they can learn from your experience. It’s about them, not you.
- Do not ramble. I repeat. Do not ramble.
- What’s the point of you telling that story? What are your readers going to get out of it?
Example: The Portrait of a Writer
This is a very personal story written by me about my own struggles to be what I thought of as a true writer.
But the story is actually about every single person who felt that the words they wrote were not enough to translate what was in their hearts.
This is why this blog post has generated 2,481 likes and over 400 comments.
5. The Rollercoaster
Do you know what’s even better than making your readers feel something?
If you make them feel a bunch of things, one after the other. There’s got to be an element of surprise, of course..
Here’s a few ways you to do just that:
- Be brave. Tell it like it is, don’t sugar coat it.
- Find the most surprising or shocking statistics about your topic and write a post about that.
- Put some passion into your writing. Punch those damn keys.
- Write a post that takes a different approach to what is generally considered the truth.
Example: “Do What You Love” is a Lie
This short post has quite a simple message: the saying “do what you love” that’s been so popularized over the years is, actually, a lie.
Make your posts go viral
Let me be honest with you: writing a post that goes viral is no walk in the park.
But if your blog posts are all about raw emotion and mesmerizing stories; they offer your readers a ton of practical advice, you’ve got a far better chance at watching those stats go crazy.