What Makes The Difference Between A Meh Blog and a Great One3 min read

Think of some famous, long-dead person you genuinely admire. Think of this person’s life. What made them worthy of your admiration?

Can you sum up this person’s life in one sentence?

I bet you can.

Yes, the saying is jack of all trades, master of none, but it’s better than master of one, but the truth is that we often spread our resources too thin to become successful at any one thing.

Is your blog like that?

How long does it take you to explain what your blog is about?

When most people are struggling with their blogs, they try to think of what they can do more of to improve their blogs. But what you actually need to do is think about what you can do less of to improve your blog.

To make the soup more flavorful, you don’t add more spices to it. Instead, you boil the excess water. That’s what you have to do. Not add new elements, simply subtract boring ones.

Listen to your audience. Focus only on those topics they like the most. And cut everything else out.

How?

Ask a simple question to your blog readers. Ask them to nominate their favorite post on your blog published in the past 6 months. Based on their responses, narrow down the categories you write about.

Jack of All-Trades

Think of Leonardo DaVinci. A true genius. Inventor, painter, sculptor, architect, scientist, mathematician…

He is credited as the father of paleontology, ichnology, and architecture.

And, yet, he’s mostly remembered for a painting. Granted, it’s the most famous painting in history, but this proves the following:

People will only remember you for one thing. If you try to force them to remember multiple facets, you’ll never make room for yourself in their brain (or heart).

But what if you have more than one thing to talk about? What if you solve more than one problem?

If you solve more than one problem, you’ve got to do what Apple does.

Apple sells a lot more products than just iPhones. Macbooks and iPods and iPads. But they unify all their products under one element: the user interface.

Apple does not sell computers and mp3 players and phones and tablets. They sell gadgets that work well within a certain ecosystem.

You have to figure out the core element that ties all your categories and topics together. Think of the way nutrition and working out cater to the same audience.

Your one-sentence summary (in a few sentences)

  1. By trying to do too much, you risk not doing enough.
  2. Focus your efforts on one thing. Ask your readers to let you know what you are best at. And then focus on that topic alone.
  3. If you solve a lot of problems, then you need to find one core umbrella element under which you can unify all your solutions. Otherwise you’ll never be able to create space for yourself in peoples’ minds.
  4. Be a focused sentence. Not a convoluted paragraph. Can your readers describe you in one short sentence?

Is your website attempting to do (or say) too much?

Are you confusing your readers by not being specific enough?

Let’s brainstorm in the comments …

Cristian Mihai

Became Internet famous by the age of 23. Never recovered. I write short author bios all over the web. I’m an acquired taste. Don’t like me? Acquire some taste.

31 thoughts on “What Makes The Difference Between A Meh Blog and a Great One3 min read

  1. Excellent post, Cristian. 🙂 I agree, by being Jack of all trades, one can spread his resources too thin. But to become the master of a trade, you need time and ….. patience. Also, a little bit of experimenting. 🙂

  2. Okay I think I’m still learning how to narrow down my blog to similar topics. Because some of my topics are kind of random. I get that. But sometimes I feel the need to talk about those random things.

  3. It’s thought provoking, I actually started thinking what I am good at, what good I wrote or if I write good stuff really. I must have to give it a thought now, on serious note. Thanks for sharing, really useful info😊😊

  4. Interesting article. Thank you for sharing.

    Everything on my blog is connected to ‘Communicating.’ ‘Communicating Creatively’ is what I do, however, I do it through different mediums such as, Painting, Photography, writing Poetry, Writing and Public Speaking.

    Whilst they are all tied to communication, there will be people out there who like only one or a couple of them and not be interested in the others.

    I really don’t have time to set up/operate a blog for each medium, yet each ‘type of communication’ is very important to me in different ways. I connected with a couple of blog owners who had ‘000’s of followers and sought their opinion on setting up my blog this way and they agreed that it was the way to go.

    I’m not trying to earn money from the blog at this stage. It’s my ‘play area’, however, in time that may change. All food for thought.

  5. The answer to the final question is probably erring a bit on the ‘yes’ side in my case. The whole topic of my site (all the articles that get the views that is) is about social anxiety, meeting people and overcoming loneliness. The reason there are lots of things talked about is because they’re linked to loneliness. I have made separate sites to talk about other interests, things like languages and transport policy.

  6. For me, it becomes difficult to zero in on a certain interest for blogging. The reason I started is to give shape to the thoughts that come to my mind. I want my blog to look like my mind, confused, vulnurable, exited, happy and all of those things! And I want to discuss about everything under the sun! And I want to make this my umbrella. Do you think that will work? Or will it be trying to say too much like you said?

  7. Right now, I’m not sure what I want my blog to be about. I’m mostly sticking to articles and poetry that is quite general in domain, but at times I write something that would cater to a specific group of people but post it anyway. Is that bad for my blog?

  8. Your reminder to stay true to my blog’s focus is always a welcomed one. I need that nudge back onto the path lest I stray into the forest! “Loving One Another” is a broad path … but still at times I digress. Thanks for your compass, Cristian. ♥️✌🏽 Have a splendid Sunday.

  9. Great article. It’s helped me to reflect. I’ve been trying to work out the common theme for my blog as I have a few different interests I talk about. Self-publishing my hiking book, talking about actual hikes, fantasy stories and poems make up the content of my site. I guess the one thing that binds them together is a love for the written word – that’s the umbrella tag, I guess.

    Thank you – this article has given me a fresh focus 😊

  10. I have paid for e-book which was launch on 15.5.20, till today I have not received. Kindly forward the same urgently.

  11. Thank you for your post! I’m working through the initial stages of finding my niche and defining my sentence. About how long did it take for you to feel like your blog/website was a sentence, rather than a paragraph?

  12. Half my blog is dedicated to that one person. I’ve summed him up in a few words the best I can, but sometimes I need to go on and on about his greatness. 🙂 I’m trying to use less words in general, but it depends on the post. Some posts need more words to explain whatever it is I’m explaining, while other posts are better off consolidating words into one short paragraph or two. Of course, the shorter the post, the more likely it will actually get read.

  13. Reminds me of this quote by Bruce Lee:

    “It is not daily increase but daily decrease, hack away the unessential. The closer to the source, the less wastage there is.”

    Dzięki for the read!

  14. One core umbrella, thank you for the analogy and explanation. It’s funny, I’m not a writer’s blog, but good marketing & writing applies regardless of subject as your artofblogging posts remain relevant.

  15. Now it’s clear, I’m on the Meh blog 🙂 haha!
    I consider it as my journal actually. I write about how I feel today or that day just expressing unspoken words and opening myslef to the world of no judgement and no discrimation. Love this article…thanks for sharing

  16. Yes, actually I have been pretty detailed with my blogs lately. I think I have to cut them up and make them small and readable. Thank you for this post. I am actually finding some solutions of my problems and this indeed helped me.
    Great work and because it was small, I read the whole blog which I don’t really do these days.
    So, thanks for your blog!

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