A lot of bloggers, especially those just starting out, live in a world of “if only.”
If only I’d get at least a thousand readers…
If only one of my blog posts would go viral…
If only I could make enough money from my blogging…
But this type of thinking is soon going to break your heart. What if your “if only” never happens? What if you’re holding on to your best ideas? What if you’re not giving it 100% because you are waiting for an audience to just show up?
What if you are having trouble building an audience precisely because you believe that your words don’t matter?
I’d say that 99% of bloggers quit not because no one reads their words, but because they themselves believe that no one cares about their words.
To paraphrase Henry Ford, they believe they can’t, and so they are right. A self-fulfilling prophecy.
And I get it. It’s easy to feel irrelevant in a sea of over half a billion other blogs, it’s easy to just go through the motion, publish something, anything, so that little voice inside your head can’t tell you that you gave up, and that’s it.
You fall asleep, and you are happy because the day is over. I barely fall asleep because I can’t wait to get up in the morning and start punching those damn keys.
My words matter just as much as yours. It’s just that I believe in them with all my heart.
And you should too.
The truth is that you are never going to become a blogging superstar unless you genuinely believe that your words matter. Right now, not in some imaginary future when you will be admired and respected by thousands of adoring fans.
Your words matter. They do.
Know that the work you’re doing right now matters. It’s the work you do when you don’t see any results, when you don’t feel like it, when you’d much rather give up, this is the work that counts.
Knowing this will push you to keep going, not because you want to get somewhere else, but because you simply have to keep punching those damn keys.
For more motivation and tips and tricks on developing a proper blogging mindset, check out my course, Punch The Damn Keys.