Ernest Hemingway once said:
“There is nothing to writing. All you have to do is sit down at a typewriter and bleed.”
Of course, you need to know the basics, to write irresistible headlines, introductions, to edit, proofread, and format your posts.
You have to share valuable information in an engaging way.
But the truth is that readers want to feel something when they read your posts. And, most of all, they want to feel that you are a human being, just like themselves.
They want to feel that you are alive, that you are not a robot trying to instill perfection in them, but a flawed human who has overcome countless failures and struggles and is now rummaging through the most hidden drawers of their soul in order to share something meaningful with other human beings.
Looking back at all the years I spent punching the keys, I can say that my favorite blog posts were about what I strongly believed in. I wrote my truth, and I didn’t hesitate to write it into existence. Not even for a second.
I did not write in order to impress, or to make money, or to get my readers to do something. I wrote in order to express my soul, to draw a map of my own heart, to better understand myself, my thoughts, and actions.
I learned that if you write what you think the world expects you to write, the world is going to hate you for it. If you write about topics that are popular, or about topics you think will earn you money, you will alienate your readers.
Write what you have to write, write about the things that keep you up at night. Write about the things that hurt, about the ones that you can’t keep quiet about.
Being authentic is about vulnerability: the best topics to write about are the ones that make you feel exposed. If you were to meet one of your readers face to face and they’d tell you that they loved one of your articles, you should avert your gaze, because you feel as if you’re naked in front of them.
The best blog posts are so raw and honest and vulnerable they make strangers feel like they’ve known us for a long time and make our friends feel as if they never truly got to know us for who we truly are.
As a beginner, all I had was this vulnerability. I wasn’t afraid to write about my own struggles and fears and failures. I wasn’t afraid to write about the fact that I was struggling with depression and anxiety.
I wrote about rock bottom many, many times. And I wrote about reaching the top of the mountain as well.
I wrote about who I wished to be, and even though it broke my heart to think that I’d never become such a person, I shared those words with you.
Do you ever ask yourself why we read?
Why there are over half a billion blogs out there?
I’d say that it’s because so many of us feel lonely in such an utterly inconsolable manner. They feel trapped within themselves, the prisoners of an indifferent universe.
And it would be impossible to live in such a world if it weren’t for the words of others. We have the words of others to comfort us when we are disturbed, and to disturb us when we are comfortable. We have the words of others to teach us that we can prevail in the face of insurmountable odds. We have the words of others to guide us through any dark night of the soul. We have the words of others to give us hope, to make us fall in love with ourselves, to feel like we are not lonely alone.
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Over 20 inspiring essays to get your mindset right in order to become a better blogger.