I remember having an audience of zero. I remember having no readers, no traffic, no connections, no experience, no plan, no strategy, and no idea what to do.
Another thing that I remember from my early days of blogging is that I felt like success was far from reach.
I remember reading popular blogs, and I couldn’t even imagine that their results were even something that could be attained. It looked like magic, the way they shared their experiences and inspired people to take action, and in return they’d receive hundreds of comments.
It was hard to even grasp the fact that these big-shot bloggers were once at zero too. Just like me.
But they were, and I’d like to share with you a few tips that are going to help you if you’re facing that heartbreaking zero in terms of audience.
Don’t chase the numbers. Chase the experience.
I wrote a few posts about being obsessed with gaining more followers. The truth is that you’ve got to enjoy the experience of blogging.
Do you like to write? Do you like to share your writing with strangers who live half a world away? Fantastic. Focus on that.
Enjoy the experience of blogging when no one reads your stuff. Write as if you are already an extremely popular blogger.
Enjoy the journey, because if you want, you won’t enjoy the destination.
Writing is cathartic. Getting your thoughts out of your head and onto the page will make you feel good, really good. Focus on doing that, take the joy you feel from doing it, and use it to fuel you until you turn that 0 into a community of engaged readers.
You just have to keep punching those damn keys.
You can’t fathom how much better you’ll get if you just keep punching those keys.
This is the real shortcut to becoming a successful blogger: to consistently produce quality content.
There’s nothing else to it.
And in case you don’t feel that’s the case, I have a few questions for you:
- Are you consistent? Do you post at regular intervals? Truly?
- Do you always publish the absolute best content you can create, or do you sometimes share “meh” blog posts as well just because you want to stay consistent?
- How’s your mindset? Do you feel like sharing your writing with the world is a privilege or a chore?
- Are you waiting to have a bigger audience in order to share your best ideas with the world? Or maybe you’re just waiting to sell them to said audience once the time is right. If so, why would anyone want to subscribe to your blog if you’re holding on to your best ideas?
The toughest battle is getting from 0 to 100.
The most difficult is to reach those first hundred readers. Or the first hundred comments. Or the first hundred paying customers.
The learning curve to this blogging thing is quite steep. It feels like an uphill battle.
And that’s why most bloggers quit within their first few months.
When you feel like giving up, remind yourself of the view from the top. It gets so much easier, and the view is quite breathtaking once you get there.
You’ve got to trust the system.
Here’s the thing about blogging— it’s a pure meritocracy.
The thing is, as a beginner, you often see it as unfair.
The system is designed in such a way that the best bloggers get the most attention. They command the respect and trust and admiration of everyone.
But, ask yourself, would you invest your time watching a 2 hour movie made by someone who’s just now learning how to use a video camera? Probably not.
Most readers don’t want to invest by subscribing to a blog that has no audience. There’s no proof that they are good. And I’m not talking about the quality of your content, but about the social proof that others are enjoying your content.
No one respects you if you’re at the bottom of the food chain. That’s why you need to work twice as hard when you’re just starting out, and you’ve got to trust the system; you will be rewarded after you pay your dues.
Patience is a virtue. No, really, it is.
No matter how good you are, success takes time.
It just does.
Think of the times you became instant best friends with someone. You’re lucky if that happened to you even a couple of times.
But most often, it took you some time to figure out whether you liked someone enough to be their friend, whether they were trustworthy enough, or whether they were authentic enough.
You just need to be patient.
But don’t just wait around for success to come to you. You got after it. With everything you got.
Don’t just walk on your path to success, because you will be run over by all those who are sprinting on their way to the top.