The Only Blogging Strategy Worth Pursuing4 min read

Today, we’re celebrating 2 years of The Art of Blogging.

And, as you probably know, four days ago was my eight year anniversary on WordPress. Also, we reached forty thousand readers on The Art of Blogging. On the same day.

It feels like I am there. A few years ago, as I was gaining some eight hundred new readers per day, I thought so as well.

That the journey ended. That I was on top of the world. Or that I had finally reached home. 

But the truth about blogging is there is nothing waiting for us at the end of this strange and perilous odyssey.

Our job is never done. We are there, but not quite.

Even if you write that brilliant post that gets read and shared and commented on by thousands and thousands of readers.

Even if you sell thousands of dollars worth of pre-orders in just a month.

Even if you feel there are no more words left in you.

There’s always more to be done.

The journey never ends, and this should be the only motivation you need.

To do more. To write more. To accomplish more. To network more. To add more value, to act more, to engage more, to make your readers feel a little bit more than you did with yesterday’s post.

The only blogging strategy that truly counts is to always aspire for more. To fall asleep not thinking about stats or how much you’ve earned, but thinking about your next blog post.

Thinking about a way to express yourself that your readers can relate to, engage with, thank you for.

That’s what matters, in the end.

Because numbers don’t make us happy. Stories do. The stories behind those numbers. The stories you write to share with your readers. The stories you tell yourself about your success or lack of.

There’s a reason that my motto when it comes to blogging is, “punch the damn keys.”

Because that’s what we should all be doing, most of the time. That’s what we should focus on. The words. The stories. The emotional undertone.

We are bloggers. We create content out of thin air and express it via small black characters upon an empty page. That’s magic, I tell you. A little bit of magic in a world that is constantly trying to forget magic even exists.

I remember a time when I, too, was lost. Like I said, I thought I had reached the top of the mountain. That my job, as a blogger, was to arrive at a certain destination. It felt like a struggle, because I knew, deep down, that there was no destination to reach. 

Just like Sysyphus and his boulder, I had to get up in the morning and get more work done. Republishing old content as new, over and over again, was not a feasible option. Not posting was a sure-fire way to ensure that my readers would forget about me.

So I started The Art of Blogging.

I’m going to be honest with you. I thought it was easy. I always put too much effort into something I think it’s easy. I thought it easy to blog about blogging, offer some tips and tricks, and then say, “Want more? Here are my books. Here are my courses. Buy them.”

I thought I could earn what they call passive income. A bit of side-money.

Well, it wasn’t easy. Not at all. And I ended up spending insane amounts of time and money into this project. And the more I studied blogging, the more I fell in love with it over again.

The more I read your comments and feedback, the more I wanted to write and publish new content. And provide more value to you.

This is what blogging is all about: more.

The most effective blogging strategy of all time. Always aspire to do more, write more, and engage more. 

Because this strange and perilous journey never, ever, ever ends. 

40 Comments

  1. In blogging, the old adage “Less is more” only holds true when it comes to superfluous words. Editing is critical. But your prompt to “Always aspire to do more, write more, and engage more, “ is well taken. You are a wonderful encourager, Cristian. Thank you 😊

  2. Writing is magic on paper

  3. Happy belated anniversary and congratulations on the wholesome growth.

  4. This is just what I needed to read today. It can be disheartening when the stats aren’t where we’d like them to be. You have reminded me that I’m doing this because I love it and I want to do I more, more and even more. That should be my motivation – not how many clicks I get. Thank you.

  5. Congrats Cristian!

    P.S. Thanks for answering my questions in your previous YT live 😀

  6. thanks, it was what I needed to hear (aka read) !
    and happy birthday :))

  7. Happy anniversary!

  8. “numbers don’t make us happy. Stories do” So true!! 🙂 🙂 Thankyou!

  9. Happy belated anniversary! 🎉🎂

  10. I struggle with numbers, I didnt boogie for a few years and since coming back I rarely get likes, comments etc. How do you reconnect and regain readers? How do you stop finding it disheartening?

    • 1. Stop focusing on the number.
      2. Focus on the engagement.
      3. Take it one reader at a time.
      4. Go and find other bloggers, read their content, comment, engage with them.
      5. Go on other social media, comment on people’s content.
      6. Be consistent. Post at the same interval.
      7. Frequency helps you grow. The more often you post, the better.

      • great advice, nearly 8 years since i was a new blogger but definately feels like im starting over again

      • It is like starting over then.

        Take it one day at a time and be patient.

        Even one month out of the game has a huge impact on your engagement levels, let alone eight years.

  11. Such inspiring journey you have, may you inspire more and more people about blogging.

  12. Thank you for sharing your ideas with us. Really enjoyed reading your post 🙂 You’re doing a great job!

  13. I wish I remember this post always!

  14. Congrats on climbing the mountain. I agree with your ultimate conclusion. You gotta love the journey or there’s no point in going. Enjoyed this read. Thank-you posting it. Blessings from Indian Rocks Beach, Florida. 🏖x

  15. Well said Cristian. Have to admit there have been posts that I’ve poured heart and soul into, then ended up with an underwhelming response.

    It’s made me want to quit, but that instinct as you say to ‘punch the damn keys has taken over’ and I’ve focused on the next post.

    Almost feels like each new post is prep for the next one now.

    • Sometimes it’s just bad timing.

      If you genuinely believe in your post, try rewriting the headline, and then republish it. Choose a different day, time of day, and try again.

      My most popular post on this blog is such a repost. It got something like 200 likes the first time I posted it. I waited 2-3 months, then republished it as it was, and it went viral.

  16. What an inspiring post! Thank you for this! It makes me feel better about not worrying much about the stats. It’s all about sharing and inspiring after all!

  17. “To fall asleep not thinking about stats or how much you’ve earned, but thinking about your next blog post.”

    ❤ thank you for inspiring always!

  18. Excellent post. I always enjoy your words.

  19. This was a great read! It was very inspiring, “punch the damn keys”!!!

  20. This is quite inspiring (: I needed this

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