Today, we’re celebrating 2 years of The Art of Blogging.
And, as you probably know, four days ago was my eight year anniversary on WordPress. Also, we reached forty thousand readers on The Art of Blogging. On the same day.
It feels like I am there. A few years ago, as I was gaining some eight hundred new readers per day, I thought so as well.
That the journey ended. That I was on top of the world. Or that I had finally reached home.
But the truth about blogging is there is nothing waiting for us at the end of this strange and perilous odyssey.
Our job is never done. We are there, but not quite.
Even if you write that brilliant post that gets read and shared and commented on by thousands and thousands of readers.
Even if you sell thousands of dollars worth of pre-orders in just a month.
Even if you feel there are no more words left in you.
There’s always more to be done.
The journey never ends, and this should be the only motivation you need.
To do more. To write more. To accomplish more. To network more. To add more value, to act more, to engage more, to make your readers feel a little bit more than you did with yesterday’s post.
The only blogging strategy that truly counts is to always aspire for more. To fall asleep not thinking about stats or how much you’ve earned, but thinking about your next blog post.
Thinking about a way to express yourself that your readers can relate to, engage with, thank you for.
That’s what matters, in the end.
Because numbers don’t make us happy. Stories do. The stories behind those numbers. The stories you write to share with your readers. The stories you tell yourself about your success or lack of.
There’s a reason that my motto when it comes to blogging is, “punch the damn keys.”
Because that’s what we should all be doing, most of the time. That’s what we should focus on. The words. The stories. The emotional undertone.
We are bloggers. We create content out of thin air and express it via small black characters upon an empty page. That’s magic, I tell you. A little bit of magic in a world that is constantly trying to forget magic even exists.
I remember a time when I, too, was lost. Like I said, I thought I had reached the top of the mountain. That my job, as a blogger, was to arrive at a certain destination. It felt like a struggle, because I knew, deep down, that there was no destination to reach.
Just like Sysyphus and his boulder, I had to get up in the morning and get more work done. Republishing old content as new, over and over again, was not a feasible option. Not posting was a sure-fire way to ensure that my readers would forget about me.
So I started The Art of Blogging.
I’m going to be honest with you. I thought it was easy. I always put too much effort into something I think it’s easy. I thought it easy to blog about blogging, offer some tips and tricks, and then say, “Want more? Here are my books. Here are my courses. Buy them.”
I thought I could earn what they call passive income. A bit of side-money.
Well, it wasn’t easy. Not at all. And I ended up spending insane amounts of time and money into this project. And the more I studied blogging, the more I fell in love with it over again.
The more I read your comments and feedback, the more I wanted to write and publish new content. And provide more value to you.
This is what blogging is all about: more.
The most effective blogging strategy of all time. Always aspire to do more, write more, and engage more.
Because this strange and perilous journey never, ever, ever ends.