How to Build a Web of Content That Hooks Your Readers for Hours3 min read

I’m sure this has happened to you at least once or twice — you stumble upon a blog, start reading a blog post. Then, you find yourself clicking on a link within this post. Then you read this second post, find a couple more links you have to click on.

As time goes on, you find yourself with a bunch of open tabs; all blog posts waiting to be read.

You try to read as fast as you can but it’s pointless: the more you read, the more links you click on. There’s so much information available, and you just want to absorb it all.

But this doesn’t happen that often, right?

That’s why you should strive to offer your readers this experience. A web of content that hooks them for hours. A ton of resources that they can’t help but click on.

What is a web of content?

If I read one of your blog posts and I feel like I learned something from you, or that your message resonates with me, I’ll naturally want more.

Now, where do I go? What happens after I finish reading your post?

If that’s not clear, I am not going to know what to do. I kid you not. Your readers want you to tell them where to go, what to read, what to do.

If you’re writing a blog post about marketing, you’re expected to include other related articles as well.

That’s what you should aim for.

This requires that you be intentional about it right from the start.

Building a web of content means that you have different categories for your posts. You are well aware of the most important topics in your niche, and you have a clear plan of action; you know how to best share that content with your readers.

Then, it all becomes effortless: all the content is interconnected somehow. You are revealing one piece of the puzzle at a time, and you are the only one who knows what the picture will look like in the end.

You must become a sort of Wikipedia

I spend a lot of time reading content on Wikipedia. Somehow, I end up reading about topics that, at first, have nothing to do with my initial search.

Going from History to Mathematics to Literature in about 10 articles or less.

That’s what you should aim to do.

Writing about everything there is to know about a topic isn’t enough; you will have to bring it all together by linking your different articles. That’s how you’re going to hook your readers.

Just look at the way I set up the posts on this blog.

By the way, this screenshot is from The 7 Habits of Highly Effective Bloggers.

How to create your web of content

There are three ways to create your web of content:

  • “transform” one of the words or sentences in your post into a link that points to a blog post that is related to that specific keyword/sentence
  • let your readers know about a post that is related to the one they’re reading or expands upon what information you are sharing (“Check out this article for more information on headlines”)
  • add a relevant image with a link to your related article

If you decide to map out your content, don’t let yourself be discouraged with the amount of content you need to create. As time goes by, and you keep consistently publishing new content, you will find it easy to build a web of content for your readers that will keep reading your blog for hours and hours.

Cristian Mihai

Became Internet famous by the age of 23. Never recovered. I write short author bios all over the web. I’m an acquired taste. Don’t like me? Acquire some taste.

21 thoughts on “How to Build a Web of Content That Hooks Your Readers for Hours3 min read

  1. It’s very true that this is behind those blogs I get lost in a web of tabs in, always curious about more interesting info to read – I’ve definitely got to do this more. Thanks for the insight!

  2. I think my best example of this is the AskaManager blog. Oh my goodness. I think that’s the first blog I ever binged. It’s just so entertaining and informative and there is so much in the archives! I also love her ‘surprise me’ button that gives readers random posts. I really need to figure out how to put one of those on my blog 😛

  3. Thanks for encouraging: I’m new at blogging ( since January 1st ) I’m really passionate about my topic Japan and art and culture. And I think I’m quite good in writing – But so few visitors and likes or even comments ! It’s sometimes hard to continue. I tell myself : I am writing for me, for my passion and pleasure, for keeping the memory, the fire of my experiences alive. But to be true: I’m also hungry to be successful , to be recognized. Well – I try again and again

  4. I’m not convinced that writing a lot will help anyone become a better writer. Studying great writing and discovering what makes it great is probably more advantageous than cranking out 20,000 words a day. If you write too much you never get better, because you don’t allow yourself time to learn.

    1. Studying great writer does not make you a great writer. You have to actually write.

      You get better by a combination of learning and writing.

      Also, I did not say anything about writing 20,000 words per day in this post, but about interlinking related posts.

  5. You definitely have one of them blogs. I was going to say blogging is an easy subject to build an audience with but then I remembered your course. Its about knowing your reader. I have read blogs where the grammar isn’t that good, but it doesn’t matter cause the writer answers your question anyway or sparks of ideas.

  6. I like the idea of using links to guide reader to a related topic, since most likely they may likely read more on it. Thanks for sharing. 👍

  7. Your older content can be built into this web too. I’m getting to appreciate that I can revisit older posts and add links to newer content that deals with the same topic.

  8. Cristian, I liked your idea of using an image with a link. I need to look at how this might work with my blog. I appreciated your discussion.

  9. This is exactly why I read your posts. Because you preach what you teach. Your articles really do make us read more of your blogs. Thanks, Christian!

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