I’m sure this has happened to you at least once or twice — you stumble upon a blog, start reading a blog post. Then, you find yourself clicking on a link within this post. Then you read this second post, find a couple more links you have to click on.
As time goes on, you find yourself with a bunch of open tabs; all blog posts waiting to be read.
You try to read as fast as you can but it’s pointless: the more you read, the more links you click on. There’s so much information available, and you just want to absorb it all.
But this doesn’t happen that often, right?
That’s why you should strive to offer your readers this experience. A web of content that hooks them for hours. A ton of resources that they can’t help but click on.
What is a web of content?
If I read one of your blog posts and I feel like I learned something from you, or that your message resonates with me, I’ll naturally want more.
Now, where do I go? What happens after I finish reading your post?
If that’s not clear, I am not going to know what to do. I kid you not. Your readers want you to tell them where to go, what to read, what to do.
If you’re writing a blog post about marketing, you’re expected to include other related articles as well.
That’s what you should aim for.
This requires that you be intentional about it right from the start.
Building a web of content means that you have different categories for your posts. You are well aware of the most important topics in your niche, and you have a clear plan of action; you know how to best share that content with your readers.
Then, it all becomes effortless: all the content is interconnected somehow. You are revealing one piece of the puzzle at a time, and you are the only one who knows what the picture will look like in the end.
You must become a sort of Wikipedia
I spend a lot of time reading content on Wikipedia. Somehow, I end up reading about topics that, at first, have nothing to do with my initial search.
Going from History to Mathematics to Literature in about 10 articles or less.
That’s what you should aim to do.
Writing about everything there is to know about a topic isn’t enough; you will have to bring it all together by linking your different articles. That’s how you’re going to hook your readers.
Just look at the way I set up the posts on this blog.
By the way, this screenshot is from The 7 Habits of Highly Effective Bloggers.
How to create your web of content
There are three ways to create your web of content:
- “transform” one of the words or sentences in your post into a link that points to a blog post that is related to that specific keyword/sentence
- let your readers know about a post that is related to the one they’re reading or expands upon what information you are sharing (“Check out this article for more information on headlines”)
- add a relevant image with a link to your related article
If you decide to map out your content, don’t let yourself be discouraged with the amount of content you need to create. As time goes by, and you keep consistently publishing new content, you will find it easy to build a web of content for your readers that will keep reading your blog for hours and hours.