The Art of Blogging Checklist: What to Do, What Not to Do

One of the main reasons bloggers quit is lack of direction and clarity: at some point they get tired of walking around without a map. They do not know what to expect, what to do, how to do it. They do not know what goals to set.

No list of advice can guarantee your blog’s success, but it’s important to be aware, from the outset, of the most critical elements at play. Five dos, five don’ts: give them a try. 

Do: 

Write regularly. Producing high-quality content on a regular basis is essential. It makes your blog more appealing to potential readers, who know exactly what to expect from you. They also know you plan to stick around. This also creates a sense of loyalty among the readers you already have, who know you won’t be stranding them for weeks at a time.

Take care of the basics. Rather than spending your time looking for some shortcut or hack, you should take care of the basics: spelling, grammar, formatting. Everything you share should be double-checked for clarity above all else.

Keep your blog easy on the eyes. While beauty is in the eye of the beholder, unattractive blogs are surprisingly easy to spot. Some minimal care can pay great dividends, even if you don’t have time to think of every possible detail. Choose a theme that suits your needs and your content. Make each of your blog posts attractive with striking images and make sure your content is easy to read.

Learn the rules. Bend them. Break them. If you’re a beginning blogger, you should do your best to learn the rules of blogging. Invest in books, courses, and tutorials. Then, when/if you feel confined by them, do not let these rules become a prison. Break them like an artist. 

Network and promote. Great content is not enough. Consistency is not enough. Taking care of the visual aspect is not enough. You need to network and promote your content. No one can find you unless you go out there and interact with others in your niche. Follow and leave thoughtful comments on others’ blogs, and take the time to respond to feedback left on your own site.

Don’t:

Expect your first post to go viral. 99% of bloggers give up within their first months because they expect to become overnight successes. It does not work like that. You need to put a lot of work into building a successful blog. Expect that. 

Beg for attention. There’s nothing more unappealing than someone spamming  the comments section of other blogs, begging anyone to take a look at their blog. Have some pride. Don’t ask for a kiss on the very first date.  

Be afraid to publish content.The only post guaranteed to attract zero views and comments is an unpublished one. Don’t worry too much about perfection, it is impossible to reach. Also, a blog post can be edited and updated later.

Repeat what others are saying. Being a part of the conversation means that you don’t just repeat what others in your niche are writing about. You share your own opinions, experiences, and tips. This is one of the most underrated aspects of blogging, but one that is crucial if you want your content to be relevant.

Forget your why. Even if you’re doing everything right, it might still take a while before your blog gains traction. It’s a good idea to remind yourself why you decided to start a blog. You need a compelling vision to push you forward when everything seems to be going against you. Whether it’s to express your opinions, record memories, or any other reason, you’re the most important member of your audience, and you should enjoy the journey. Fun tends to be contagious: someone who enjoys blogging is far more likely to attract success.


This is an excerpt from The Art of Blogging E-Book.

For more than 100 other tips and tricks, pre-order your copy today.

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34 thoughts on “The Art of Blogging Checklist: What to Do, What Not to Do

  1. Wow wow wow, those are some great tips, ones that need immediate implementing and some that need to be thrown out of my book.
    ‘Have some pride. Dont ask for a kiss from the very first date’, makes so much sense but is also so funny to me.

    Liked by 1 person

      1. This is my second attempt at blogging and the first went bust a lot of the times was because of inconsistency owing to the fact I never gave my time to read anyone else’s matter and just put content out whenever I would feel like it and I’d be disappointed by lack of interaction at my randomly scheduled posts and just altogether give up . Along so much paranoia about it being perfect.
        I’ve learnt now to just wing it, learn along the way because no one learns to run as soon as you’re out the womb and connect. I’ve made so many friends on here in less than a month than I ever have in over four years of inconsistent blogging.
        This is so fun now that I’m open to learning as opposed to thinking I already know things.

        Liked by 1 person

  2. Excellent tips. I’m interested to know what is regarded as “spamming and begging” as I occasionally post links to my blog in others’ comments. There is some context, though: I tend to comment mostly on blogs about animals and so I might comment saying, “Hahaha, my cat did the same thing once” and then post a link of said incident. I hope that isn’t seen as “spamming and begging”! I didn’t think it was but I am worried now …

    Liked by 2 people

    1. It’s not exactly spamming, but it’s not that great an option either.

      Here’s an idea: only post links to your blog if it’s incredibly relevant and adds to the conversation.

      But try not to.

      If you want to share links, share links to other people’s content in your comments.

      Liked by 1 person

  3. Tips that make perfect sense and definitely a good reminder. When I see bloggers with thousands of followers, it never fails to make envy that success. I, for one, am pretty clueless as to how these bloggers, yourself included, have such a wide follower base. I write with my heart but I also realize that some business-related principles need to be applied when it comes to gaining traffic. I definitely have things to improve but I truly hope I my blog will grow just like yours.

    Thanks for the tips!

    Liked by 2 people

  4. Your blog is the first ever I followed on WordPress. That was on January 2020.

    Now, it’s April and I implemented all your tips, look at how they have gotten me to where I am😊 the followers, engagements, etc

    I just love your tips.

    I downloaded a preview of your ebook, and I loved it. I will definitely save up some money to buy or pre-order the ebook.

    But please, I have a little question to ask.

    I’v written my first ever ebook, and I’m looking for a good editing site.

    I loved your layouts and how you edited your ebook to catch the reader’s attention.

    Please what is the name of the site/app you used to write/edit your ebook?

    I would be very happy if you can tell me ✨✨✨😊thanks so much

    Liked by 1 person

  5. As usual, your reminders are helpful and your advice is pertinent. I especially related to “Fun tends to be contagious: someone who enjoys blogging is far more likely to attract success.” I do have fun with my topics and readers’ responses! I can see that you do, too.

    Liked by 1 person

  6. “99% of bloggers give up within their first months because they expect to become overnight successes. It does not work like that. You need to put a lot of work into building a successful blog.” this relates to many and from experience i know patience and the love of what one does, builds success. great reminder by the way!

    Liked by 1 person

  7. Thank you so much for these tips.

    I’ve just got the nerve to start writing and I’m definitely going to be taking these tips into account.

    Especially about not going viral from the get go. With all these stats at our fingertips, it’s hard not to keep looking at then and being disappointed when they aren’t as high as I want.

    Liked by 1 person

    1. The best books on writing have advice that often applies to blogging: On Writing by Stephen King, Elements of Style by Strunk and White, and Zen in The Art of Writing by Ray Bradbury.

      As for networking and marketing your blog, books on advertising by the likes of Ogilvy are great. They also teach you how to stand out.

      Liked by 1 person

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