One of the main reasons bloggers quit is lack of direction and clarity: at some point they get tired of walking around without a map. They do not know what to expect, what to do, how to do it. They do not know what goals to set.
No list of advice can guarantee your blog’s success, but it’s important to be aware, from the outset, of the most critical elements at play. Five dos, five don’ts: give them a try.
Write regularly. Producing high-quality content on a regular basis is essential. It makes your blog more appealing to potential readers, who know exactly what to expect from you. They also know you plan to stick around. This also creates a sense of loyalty among the readers you already have, who know you won’t be stranding them for weeks at a time.
Take care of the basics. Rather than spending your time looking for some shortcut or hack, you should take care of the basics: spelling, grammar, formatting. Everything you share should be double-checked for clarity above all else.
Keep your blog easy on the eyes. While beauty is in the eye of the beholder, unattractive blogs are surprisingly easy to spot. Some minimal care can pay great dividends, even if you don’t have time to think of every possible detail. Choose a theme that suits your needs and your content. Make each of your blog posts attractive with striking images and make sure your content is easy to read.
Learn the rules. Bend them. Break them. If you’re a beginning blogger, you should do your best to learn the rules of blogging. Invest in books, courses, and tutorials. Then, when/if you feel confined by them, do not let these rules become a prison. Break them like an artist.
Network and promote. Great content is not enough. Consistency is not enough. Taking care of the visual aspect is not enough. You need to network and promote your content. No one can find you unless you go out there and interact with others in your niche. Follow and leave thoughtful comments on others’ blogs, and take the time to respond to feedback left on your own site.
Expect your first post to go viral. 99% of bloggers give up within their first months because they expect to become overnight successes. It does not work like that. You need to put a lot of work into building a successful blog. Expect that.
Beg for attention. There’s nothing more unappealing than someone spamming the comments section of other blogs, begging anyone to take a look at their blog. Have some pride. Don’t ask for a kiss on the very first date.
Be afraid to publish content.The only post guaranteed to attract zero views and comments is an unpublished one. Don’t worry too much about perfection, it is impossible to reach. Also, a blog post can be edited and updated later.
Repeat what others are saying. Being a part of the conversation means that you don’t just repeat what others in your niche are writing about. You share your own opinions, experiences, and tips. This is one of the most underrated aspects of blogging, but one that is crucial if you want your content to be relevant.
Forget your why. Even if you’re doing everything right, it might still take a while before your blog gains traction. It’s a good idea to remind yourself why you decided to start a blog. You need a compelling vision to push you forward when everything seems to be going against you. Whether it’s to express your opinions, record memories, or any other reason, you’re the most important member of your audience, and you should enjoy the journey. Fun tends to be contagious: someone who enjoys blogging is far more likely to attract success.
This is an excerpt from The Art of Blogging E-Book.
For more than 100 other tips and tricks, pre-order your copy today.