Be honest. You often dream of writing an epic blog post, the kind that gets shared thousands of times, liked, tweeted, and pinned, commented on by hundreds of other bloggers… in other words, you wish to write the type of blog post that goes viral.
Unfortunately, you have yet to manage writing such an article.
What’s the problem? What are you doing wrong? Is there some formula you can follow to make sure your posts are epic?
Of course there is. And I am going to share it with you today.
So, brace yourself, for this is one epic blog post about writing an epic blog post that will leave your readers wishing the damn like button worked more than once.
What’s an epic blog post?
By definition, an epic blog post:
1. is detailed.
It doesn’t have to be a four thousand word essay, but it’s got to cover all the elements and provide much needed clarity.
Truly epic posts leave no stone unturned. Remember all the time mentioned earlier that you’re going to spend researching this lengthy piece of content? Put all of that data to use. When you’re done, ask yourself if there’s anything else a reader needs to know considering the topic you’re writing about. If someone has to click away from your page to search for more information regarding the content you wrote, you haven’t created a one-stop resource, which should be your goal.
2. has a sense of direction.
The number two defining characteristic of an epic blog post is the fact that it provides a sense of direction to anyone who reads it.
What does this mean?
You need to know exactly what you want your readers to do with the information you share, and how they should act once they finish reading your post.
3. is relevant to your niche.
An epic blog post adds to the conversation that is already going on in your niche.
This means that you must first be aware of and acknowledge what is going on in your niche.
Then you have to figure a way to add your own contribution, to share your own perspective, or simply provide additional tips and tricks that your readers can use.
4. provides a solution to a problem.
Imagine you’ve been struggling to lose weight.
I mean, you got the basics right: you’ve watched your diet, exercised, got plenty of sleep, and drank lots of water, but nothing seems to be working.
Now imagine you come across a post that shares a few tips and tricks that you have yet to find on the web.
It shows you how to solve the one problem that’s been nagging you …
How would you feel about the person that wrote that content? You’re probably going to read everything they write until the end of time, aren’t you?
That’s the reward for solving problems.
5. can be a bit controversial.
If you say something that’s never been said before about a certain topic or idea, of if you write about topics that have never been explored in your niche, or if you disprove popular misconceptions and beliefs, that you are obviously going to push more than a few buttons.
The benefit of all this is that your post is going to be read and shared on a massive scale.
6. has no fluff.
Just because your post needs to be detailed in order to be epic, it doesn’t mean you can write two thousand words of fluff.
Your post shouldn’t be one word longer than it needs to be.
Edit very carefully.
Every word should serve a purpose.
It is easy to write lengthy blog posts out of nothing but words, but an epic blog post is made of much more than just words, right?
You should also keep in mind that a picture is worth a 1, 000 words, while a video might even be invaluable. The kind of thing you can’t buy with Mastercard.
Add video, pictures, and graphics to your content.
Picture a 2,000-word piece of content that’s all text.
Would you read that? Probably not.
You need to break up your text with relevant graphics and video, which have been proven to increase the social share factor of online content.
Five Types of Epic Blog Posts
Some types of posts are more inclined to be defined as epic than others. Sure, you may create an awesome piece of content that doesn’t fall under the following categories, but when the most successful bloggers have a hard time trying to structure their content, they employ the following methods time and time again:
1. How to Blog Posts
Yes, you can even use the granddaddy of all titles, the “how to” title, which has been proven to increase readership.
2. Checklists and Lists
These are simple to format, easy to read, and they practically write themselves when you know a lot about a particular topic or field.
And truth be told, if you are clear about what you’re trying to write, then you automatically come out with a list of topics and ideas…
3. Case Studies and Success Stories
Everybody wants to read the true story of what it took to get from point A to point B.
4. Beginner’s Guides
You’ve probably downloaded, read or purchased beginner’s guides in the past. Written on the correct topic, these can be evergreen in nature.
5. The Wake-Up Call
Odds are that there’s something that everyone in your niche is sure it’s right, but they are probably wrong. Maybe it’s their expectations, maybe it’s some commonly held belief that is plain destructive.
For instance, here’s an opening to such a blog post:
Here’s a harsh truth for you: blogging is a bit like sports. Anyone can do it, but few can do it at a professional level.
And while hardly anybody with an ounce of sanity who takes up tennis or golf thinks they’ll eventually turn pro at it, just about everyone who starts a blog, or is secretly writing a novel, all of them are dreaming of hitting it big somehow.
This is a brave new world: anyone can do it, just push a button and you’re out there. Suddenly everybody is blogging, and they all wish this was what they’d be doing as a job.
But there’s a big difference between blogging and being a blogger.from Are You a Blogger or Just Blogging?
How to Come Up with Ideas for an Epic Blog Post
Use the following ideas to help you come up with epic blog post topics that are sure to get your content shared and commented:
- make a list of favorite/best/most valuable resources or ideas from the biggest authority blogs in your niche.
- Create a list of people to follow on social media that are influencers in your industry.
- Ask your readers what they’d want to read.
- Interview an expert in your niche.
- Create an exhaustive list of resources, tips, or strategies.
- Write a case study that tells the story of how you got from point A to point B, or how you overcame certain obstacles.
- Review a popular product or service relevant to your niche.
- Think about the biggest myth or misconception in your niche. Destroy it.
- Write a post about some of your past mistakes, and what can others do not to replicate them.
- Go on Quora ideas and inspiration.
- Make a list of the best books in your niche.
These are just a few ideas to get your brain pumping. Of course, you can do a lot more than that to come up with ideas.
For a more exhaustive list of ideas for blog posts, do check out my free online course here.
How to Write an Epic Blog Post
Use the following formula below to create that epic blog post:
Think of ways to connect seemingly unrelated dots, think of what you want your readers to do after reading your post, and think of how your blog post add to the conversation around the topic you’ll be writing about.
2. Write down your subheads.
Simply put, write down the main ideas and keywords of your blog post.
This is necessary in order to be as clear and specific about what exactly you’re trying to write about.
3. Punch the damn keys.
Write your first draft, that’s what I meant.
Add bullet points, lists, bold and underlined text, italics, graphics, videos, and different fonts and text size.
Break up your text, and make it easy to read.
6. Edit, edit, edit.
Only do this after walking away from your project for at least 24 hours.
You’ll be amazed at the errors and opportunities you’ll find.
Also, you can read the post out loud, you can read it backwards. Do whatever is necessary to filter out as many errors as possible.
7. Final review and click on the publish button.
Check for consistency, check to see if your post is as clear and concise as possible. Read it out loud one more time.
And then, of course, click on that publish button to release your epic blog posts into the wild.
When to Publish an Epic Blog Post
Knowing when to publish is just as important as what you publish, because, truth be told, it happens quite often that an incredible article is published at the wrong time, and folks never, ever read it.
According to statistics, you should publish keep this things in mind:
- Saturday is the best post publishing day for engagement and comments.
- Monday, after 6 PM, is when you should publish for traffic.
- Any weekday after 6 PM will improve the level of engagement with your audience.
- Spend whatever time is needed to create your post the day before you’re going to publish, and schedule your post for the appropriate time.
What to Do After You Publish Your Epic Blog Post
Okay, now that you’ve created an epic blog post, your job is far from done.
This is what most bloggers get wrong. If you simply hit publish and do nothing else, you should probably not be in the blogging game at all.
Take the following steps after you hit the publish button, and you enhance your chances of gaining more folks to read your blog post:
- Tweet only the headline of your post. This means that you’ve got to write one epic headline, to entice readers to click in order to read it.
- Make a video version of your post and upload it to YouTube, Vimeo, and other video sharing sites. Keep your video under 1 minute, and make it a tantalizing summary that links to your complete blog post.
- Turn your post into an infographic and share it on social media.
- Talk about your blog post on your podcast. If you don’t have your own podcast, get interviewed by someone in your niche that does.
- Go social. This is a no-brainer. You probably already post your new content to Facebook, Twitter, Instagram, and the other major social sites. Go social. And don’t just post once. Less than 10% of your social media following will see your post if you only share it once. Share your post at least five times over the following 48-72 hours.
- Link from your old posts. Internal links going from your previously published pages and posts to your new post is a free on-site traffic source, so why not take advantage of it?
- Join forums, chat rooms, Facebook groups and share your new post.
- Pay for ads. Google, Facebook, LinkedIn, and other social media platforms all offer paid advertising opportunities.
Wow, this was quite a long blog post to write, so here are the main takeaways:
- There’s no simple formula or set of rules that you can follow to guarantee your blogging success, but you can use certain frameworks that are proved to be effective.
- What you want from your blog post is to be engaging and to add value on such a level that your readers simply can’t help but share your content.
- A single interesting, problem-solving post can help you reach a lot of potential readers in your niche.
- To give your post a chance to become epic, you should focus on content that’s timeless and focus on solving a problem that will be around for a long, long time. Like I did when writing about the art of writing an epic blog post.
- Knowing when to publish is just as important as what you publish. Don’t underestimate this.
- If you simply hit publish and do nothing else, it’s almost as bad as not publishing at all.
I hope you enjoyed reading this blog post.