Many bloggers come to a point in their blogging journey when they feel they’ve written all there was to be written about a certain topic.
What are you going to do then?
If you’ve run out of new things to say, how do you keep producing content?
On recurring themes: nobody was paying attention.
I remember struggling a lot with this one.
I used to blog a lot about failure and success, and how intricately linked they are. The thing is, after a few blog posts, it feels kind of repetitive. Even the quotes I used seemed to be all alike.
But one thing to remember when it comes to blogging is the fact that your experience as the blogger is not the same as their experience as readers.
You feel like repeating yourself, which you are, but to those readers who didn’t have a chance to read your previous blog posts (or to those who are new to your blog) it feels like fresh content.
You never get 100% of your readers to read all of your content, which is why you must:
a. acknowledge this fact.
b. develop a set of recurring themes and topics; stuff you’d want your readers to know about, internalize, and act upon. This is the content that you will repeat, and keep saying over and over again, so they get it.
c. realize that as your understanding of your niche grows and develops, so is the way you write even about topics you’ve covered before. If you feel like repeating yourself, odds are you haven’t learned anything new about your niche.
A tale of two choices.
There are a two things that a blogger can do about repeating past topics on their blog:
1. Republish old content.
Strangely enough, this is something that I’ve covered in a previous blog post.
Life’s funny like that sometimes.
Anyway, here’s what you can do:
a. Republish blog posts as new posts. Simply “reschedule” them for a future date.
b. Update the posts with new content, but don’t republish it as new. You can instead announce the changes you’ve made in a new post. This works great if you have a long piece, and the update is substantial enough to warrant a new entry letting your readers know about this post.
There are, of course, other ways you can link to old content on your blog, including writing a “best-of” blog post, a throwback blog post, or simply writing a nice essay about why this or that post is your personal favorite.
2. Write a new blog post.
This is the tricky part.
How do you write a new blog post about a topic you’ve covered before without repeating yourself?
Quite the million dollar question.
Well, you could just not read the old post, so it does not influence you.
You could also try to write from a different perspective: what if you were to disagree a bit with your main idea? Or what if you were to write from the perspective of someone who is skeptical about it?
One other way to bring new life to old ideas is by inviting someone else to guest blog, sharing their opinion on the topic, to do an interview with someone who has something to say about this topic of yours.
Whether you like it or not, you’re going to run out of things to write about.
If you branch out, odds are you’ll lose the readers who don’t care about any additional topics that you cover.
If you repeat the same topics and ideas, odds are you’re going to alienate your oldest readers.
If, on the other hand, you don’t repeat the most important topics and ideas in your niche, your new readers won’t read them, and odds are they’ll ask you to write about them, or they’ll unfollow because you never cover them, even though you did.
I know, right?
The fact of the matter is that you should acknowledge that there’s a certain life cycle to readers, and it’s never worth stifling your creativity because you don’t want to lose readers.
Some of your readers will outgrow your blog (simply because they’ve learned all that you know about a certain topic, and now they’re looking for information in the same places you do), and others will simply lose interest in your topic.
But at the same time, there’s a huge amount of potential readers that could stumble upom your blog each and every single day.
How many folks do you think decide to start a blog each day? Folks that I could help with The Art of Blogging?
I’ll tell you the exact number: a lot.
So my advice to you is this: rather than worrying that you’ve run out of things to say, you should instead focus on deciding which topics are most important when it comes to your niche and cover them extensively, from multiple angles, so that new and old readers can find value.