Self-awareness is the closest thing to a super power that a blogger can have. This means understanding the feedback (or lack of it.)
Your statistics are not just to give you an ego boost (or to make you want to give up blogging forever). Most of us look at our stats more than we probably should; it’s natural to want to see whether anyone’s paying attention, and undeniably gratifying to watch the graphs go up, up, and away. But if you’re trying to build a readership and are not using the world of data lurking in your stats to inform your blog and boost your traffic, you’re missing out.
Your stats page is way more than a bunch of charts with the power to boost or kill your confidence — it’s a bunch of charts that give you the ability to see into the minds of your readers and shape your blog accordingly.
Don’t worry. You don’t need to be a math wiz to make sense of your stats. You just need to pay attention.
Go right now on your stats page and answer these questions:
- What are your most popular days? Did you post new content on those days?
- What are your most popular blog posts? What types of posts are they? What does the headline look like? The introduction? What image did you choose?
- What are your most commented/shared posts? Why do you think that is?
- What country are your readers from?
- Who are the top commenters on your blog? Do you know what they blog about?
Looking at your stats, you can see what happened when you started posting more frequently, introduced a new feature, or changed your theme.
Then, you can give you readers more of what they enjoy: try a follow-up to your most popular post, or introduce a new series based on reader interest. If a series or topic is falling flat, you can consider retiring it and experimenting with something new based on what people are responding to.
The truth is that you need to get a feel for what works and what doesn’t. Don’t worry. Like I said, all you need to do is pay attention.
This is an excerpt from The Art of Blogging E-book.
For over a hundred (or so) other tips and tricks that are going to revolutionize your blogging game, pre-order your copy today.
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