At one point or another, all bloggers have to sit down and decide whether they’re going to focus exclusively on a single topic or write about several related subjects in an attempt to have a broader target audience.
Now, this can be a difficult decision to make: after all, you can choose to write about a more specific niche in a single topic (say, specialize in fitness workouts for women over 40) or you can expand to more than one topic (fitness, health, nutrition).
Ultimately, your decision will likely reflect:
- how much information there is to be written about, which also influences how often you can release new content
- how much time you have to devote to your blog, researching topics, etc.
- how big your potential audience is.
To niche or not to niche?
The thing about writing in a certain niche is that you need to be able to consistently produce new content. This is the number one aspect whether you can go deep or not into a certain subject.
Ultimately, it all comes down to how much information you have on your topic of choice. If you do not have enough information to write a full-scale blog, you will undoubtedly run out of steam within a few months at best.
That’s why, when figuring out the topics for your blogs, you should also try to write down as many blog post ideas as possible. Think in terms of what series can you offer your readers, and what different angle if any.
If you can’t think of any other blog that’s even similar to what you’re trying to do, you’re either making a big, big mistake or are about to make history. No way to tell for sure, actually.
On the topic of too many topics…
Having one blog cover several topics can be a great choice if you have the self-discipline to stick with it and give each topic its own space. My own blog focuses on inspiration, motivation, personal development – but each of these topics branch out, thus I end up writing philosophical essays on overcoming difficulties in life, psychology tricks, mental health, fitness, productivity.
A larger blog like this takes more time to develop and you may find yourself blogging for a year or more until you build an actual audience. That’s because there’s no defined topic. People who are interested in inspiration might not want to know about psychology, or people who are looking for short motivational essays might not care to read about overcoming mental health struggles, but all of these topics are necessary for the “big picture” of what it takes to be successful.
Of course, you can also choose to blog about poetry and parenting, or motivation and food, or travel and drawing, and then you’re in trouble.
Somehow, you need to write about topics that your readers might, somehow, be interested.
Most people who are interested in motivation and self-help kind of care about psychology, as better understanding the human mind helps one overcome certain self-imposed limitations. The same way, those who are interested in success and personal development often have a soft spot for fitness and health.
The truth is that given enough time, all blogs tend to branch out.
The Art of Blogging is a great example. I started it with the goal of writing from the unique angle that blogging is not about the techniques they often write about (keywords, SEO, traffic, etc.), that it’s more an art than anything else.
But, over time, I started writing a series of blog posts on blogging mindset, which is an odd mix of motivational stuff coupled with psychology tricks and tips.
In the end, the decision to go with a niche blog or a larger content-focused blog depends on your goals.
Either choice has the potential to become a remarkable success as you continue to grow and develop it.
Now get out there and punch those damn keys!