To Niche or Not to Niche?3 min read

At one point or another, all bloggers have to sit down and decide whether they’re going to focus exclusively on a single topic or write about several related subjects in an attempt to have a broader target audience.

Now, this can be a difficult decision to make: after all, you can choose to write about a more specific niche in a single topic (say, specialize in fitness workouts for women over 40) or you can expand to more than one topic (fitness, health, nutrition).

Ultimately, your decision will likely reflect:

  • how much information there is to be written about, which also influences how often you can release new content
  • how much time you have to devote to your blog, researching topics, etc.
  • how big your potential audience is.

To niche or not to niche?

The thing about writing in a certain niche is that you need to be able to consistently produce new content. This is the number one aspect whether you can go deep or not into a certain subject.

Ultimately, it all comes down to how much information you have on your topic of choice. If you do not have enough information to write a full-scale blog, you will undoubtedly run out of steam within a few months at best.

That’s why, when figuring out the topics for your blogs, you should also try to write down as many blog post ideas as possible. Think in terms of what series can you offer your readers, and what different angle if any.

If you can’t think of any other blog that’s even similar to what you’re trying to do, you’re either making a big, big mistake or are about to make history. No way to tell for sure, actually.

On the topic of too many topics…

Having one blog cover several topics can be a great choice if you have the self-discipline to stick with it and give each topic its own space. My own blog focuses on inspiration, motivation, personal development – but each of these topics branch out, thus I end up writing philosophical essays on overcoming difficulties in life, psychology tricks, mental health, fitness, productivity.

A larger blog like this takes more time to develop and you may find yourself blogging for a year or more until you build an actual audience. That’s because there’s no defined topic. People who are interested in inspiration might not want to know about psychology, or people who are looking for short motivational essays might not care to read about overcoming mental health struggles, but all of these topics are necessary for the “big picture” of what it takes to be successful.

Of course, you can also choose to blog about poetry and parenting, or motivation and food, or travel and drawing, and then you’re in trouble.

Somehow, you need to write about topics that your readers might, somehow, be interested.

Most people who are interested in motivation and self-help kind of care about psychology, as better understanding the human mind helps one overcome certain self-imposed limitations. The same way, those who are interested in success and personal development often have a soft spot for fitness and health.

The truth is that given enough time, all blogs tend to branch out.

The Art of Blogging is a great example. I started it with the goal of writing from the unique angle that blogging is not about the techniques they often write about (keywords, SEO, traffic, etc.), that it’s more an art than anything else.

But, over time, I started writing a series of blog posts on blogging mindset, which is an odd mix of motivational stuff coupled with psychology tricks and tips.

In the end, the decision to go with a niche blog or a larger content-focused blog depends on your goals.

Either choice has the potential to become a remarkable success as you continue to grow and develop it.

Now get out there and punch those damn keys!

Cristian Mihai

Became Internet famous by the age of 23. Never recovered. I write short author bios all over the web. I’m an acquired taste. Don’t like me? Acquire some taste.

18 thoughts on “To Niche or Not to Niche?3 min read

  1. very interesting, thanks. I blog on my travels around the UK ( I live here in the North West of England ) I’ve found after some posts I ‘ve been able to wander off track a bit to include places to eat and galleries etc. It’s making it more ineresting for me to have more to blog about, not sure if it’s the same for the reader……… 🙂

  2. I think there’s something to be said for finding something that you are passionate and then narrowing it down into something that you may love and want to talk about that other people tend of overlook.

    However, I agree that ultimately, over time, blogs tend to branch out and expand their subject matter. Sometimes you just want to write about something even if it’s a bit out of left field. And sometimes, people enjoy it.

    1. And sometimes you branch out because you feel like you’ve written all there was to be written about in a certain niche. Or you connect some dots, and you figure out that two seemingly unrelated topics actually work great together.

  3. I struggled with this for awhile, but eventually decided not to niche. The reason I decided not to have a niche was because some of my favorite content creators don’t have one niche. SyrenCove and Creepshowart are both youtube channels largely considered gossip channels, but that isn’t really true. They both cover internet gossip, but Syrencove also talks about the sex work industry, tattoos, anime, antifeminism, and video games. Creepshowart talks about homelessness, art, and her personal life.
    I think content creators are more interesting when they allow their interests to guide their content. I wouldn’t go out specifically looking for videos related to sex workers, but after I got hooked on SyrenCove’s anti-SJW stuff, I was interested in that content, because I was interested in her.
    So, I decided to do the same. I let my interests guide my content.

  4. I had what i thought was a pretty cool idea. It was niche, but not too much so. Basically, it was a collecting lifestyle blog. And…nothing. No one really seemed interested. After trying for a few years I basically gave up. Too much time and effort into something no one was reading. Maybe one day I’ll give it another go, but not for a while.

  5. I remember when u told me not to branch out too much. Since my nature is unrelated multi interests, I’ve always reminded myself of what you said. This post was a great guideline that I have my blog growing properly. Like a well pruned 🌳. Thank you!

  6. I resist the “niche” advice I was finding online for two reasons:
    1 – I‘m interested in and know a little bit about a lot of things
    2 – I don’t know a lot about any one thing – at least not enough for more than 5 posts!

    The other huge factor in my decision to go “niche-less” is that I’m not blogging for income; I blog because I like to write. I make my writing public because maybe one person might be instructed, inspired or simply amused. I wrote a blog post called “Niche-less is a valid option.

Leave a Reply