Almost every “blogging blog” out there and about 97% of all blogging guides ever written state that one should always choose quality over quantity; one should write great content.
How does one do that though? What does it mean to write a great blog post? Hmm?
Well, there are a few qualities of great blog posts that set them apart from meh blog posts.
A great blog post:
1. Solves a problem – Believe it or not, people read a blog article to solve a problem. Yes, that problem can be as simple as having a few minutes to kill, being bored, or wanting to laugh.
A blog post that doesn’t solve a problem doesn’t get read, shared, or commented on.
2. Engages the Reader– Some bloggers mistakenly believe they’re in the role of the teacher. They’re not. A great blog post is something like history being taught by the class clown; interesting information being delivered in a way we understand, while laughing our eyes out.
Someone who’s brave enough to write what they want, how they want, and then share it with their readers when they most need it.
Friday’s Newsletter is live now.
Here’s a snippet from the post:
Have you ever poured your heart into a blog post only to find that you kind of got lost along the way, and it does not make much sense anymore?
There’s no clear middle… or an ending. Or even a proper introduction, for that matter.
It’s all a mess of words and feelings and ideas.
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