5 Fantastic Ways to Open a Blog Post like a Boss

What’s the second most important part of your blog post after the headline?

The introduction, of course.

Imagine just how disappointed you’d be after spending an insane amount of time to come up with a killer title for your post, only to lose readers within the first paragraph or two.  A great headline mixed with a lame opening is like getting stuck on a roller-coaster ride seconds after it starting.

So, here are five easy ways to open your post that will capture the reader’s imagination and make them want to read more.

1. Ask a question

Opening your post with a question is the perfect device to create curiosity and get the reader thinking, which means they are actively engaging with your writing, and that’s what you want.

2. Share an anecdote or quote

Anecdotes are quick stories that serve to establish a certain premise.

What is the main point of your post?

Maybe you can condense that into a short anecdote.

A lot of my posts start with a quote. Here’s a little secret: as a matter of fact, most of the times said quote inspired the following words, so this also works as a means to fight the much dreaded writer’s block.

If you can find a great quote that is related to your post, then be sure to use it. You’ll be amazed at the results you get in terms of engagement from your readers.

3. Urge them to create a mental image

Imagine you are in the passenger seat of a car. At night. You’re on a highway, waiting for the drive to start the engine. No music, the windows shut. Nothing but silence. Utter silence. It’s just you and the driver. Then you hear the guttural roar of the engine. You feel yourself becoming one with the seat, your back slowly dissolving into it. The car is accelerating. And it keeps accelerating. Faster and faster and faster… It’s just you and the driver and the feeling of gaining momentum. On and on and on, towards infinity.

That’s how you want your posts to read. Accelerate. Every single line you write is supposed to built upon the previous one and move everything forward.

Oh, and yes, about creating mental images. This is why storytelling is one of the most powerful things you can do as a blogger/writer.

When you get great at this, people will forget they’re even reading words on a computer

To urge your readers to create mental images use words like “imagine,” “picture this,” “do you remember when,” etc.

4. Use an analogy, metaphor, or simile

When it comes to storytelling, analogies, metaphors, and similes are some of the most powerful devices you can use. And there are few things out there better at capturing a reader’s attention.

5. Make good use of a shocking statistic

People love information, but only when it’s unique, shocking even. Of course, the statistic needs to be relevant to what you’re writing about in your post.

I seldom use this (here’s a post where I use a couple of statistics as an introduction) but I have read a lot of fantastic posts by some great bloggers that use them.

Fun fact: did you know that most people get high on learning? It increases dopamine levels, which is the same hormone released when taking certain drugs, such as cocaine.

Never underestimate the importance of a great introduction. And you know what’s the fun part about having the kind of opening that hooks readers instantly? You can make great use of it in the closing part of your blog, and tie them both together.

So, which technique is your favorite when opening a blog post?

If you want to expand your knowledge about the art of blogging, do check out The Blogging Bootcamp here.

40 thoughts on “5 Fantastic Ways to Open a Blog Post like a Boss

  1. I’m far from being a posting Pro but questions make sense to be in the number one place. I like the idea of people reading and feeling welcome enough and even encouraged to reply. You do this well.

    Liked by 4 people

    1. Not only that, but you can create a strong emotional connection with your readers.

      Asking questions, using second person…

      Don’t you think that this or that?

      I often start my posts by asking questions about a situation I know my readers have been struggling with, and then offer them a solution in the post.

      Liked by 1 person

  2. Before I started to write my own blog, the articles that always pulled me in were the ones that asked a question at the begining. Because of that I’ve used that opener the most often. I like how it instantly lets you know what the post will be about, it’s like a mini guide.

    Liked by 3 people

  3. That makes sense.

    What happens if you wanted to write about or discuss topics that you feel passionate about if your readers aren’t? Do you ever find targeting an audience means you get stuck in a particular topic?

    Just curious.

    Liked by 2 people

    1. Tricky question.

      If you stick to a certain niche, you have a limited number of topics (not that limited that you will ever run out of ideas).

      This, in turn, attracts readers who are into that topic.

      The issue is, what if you get bored of that topic? What if you want to blog about something else?

      Well, you start a different blog, because if an audience wants to read about blogging (this blog) and I start writing about history tomorrow, all I’ll achieve is alienate a lot of my readers.

      Liked by 1 person

      1. Ahh! Such an obvious solution (multiple blogs) now that you’ve mentioned it. I like that you mentioned the word bored. It is an honest response.

        Thank you for taking the time to answer my questions. Much appreciated 😊.

        Liked by 1 person

      1. I also really need help with WordPress. I’m not seeming to figure it out by reading their help pages. I need to find a person who can help me.

        Liked by 1 person

    1. Thank you, Maggie.

      Well, if you do not evolve and learn, you stop growing, and that is like death, only worse because you feel it.

      You lose interest in doing something if you cannot become better at it. Can’t imagine a worse fate than that.

      Liked by 1 person

    1. Thank you. Coming from you, that’s encouraging. Can you tell I have read some of your blog suggestions? I’d been intending to revamp/redesign the site but couldn’t find the time. Now I don’t have an excuse. I could probably come up with one but it’d be lame. Again, thanks.

      Liked by 1 person

  4. Very good advice here! I use quotes to get readers interested in my Life Lessons. And the quote always relates to the point of my post. But I see I need to start asking more questions of the reader to get them engaged. I also like the idea of writing to create pictures in the readers’ minds. allowing them to visualize what I am talking about.

    Liked by 3 people

    1. Questions are fantastic for that. It gives you the chance to show your readers that you understand and care about their situation, that you are not just selfishly writing words with no interest in them whatsoever.

      Liked by 1 person

  5. My fave technique when opening a blog post is to share an anecdote or a quote, but it’s great to have several different strategies of easing into the message.
    Awesome tips!
    Thanks for sharing ’em.

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.