When it comes to sharing your content (and reaching more people) one of the best strategies you can employ is by republishing your content on other platforms.
These platforms already have people interested in what you have to say, and you can bring that traffic back to your blog – growing your online influence in the process.
Consider Medium, one of the most popular content platforms around, with over 90 million unique monthly readers.
Once you’ve signed up for an account, Medium’s algorithms hand-pick and deliver content via email based on your interests and behavior. The email contains posts selected by Medium staff, posts from publications that you follow, and posts most recommended by the people you follow.
So how can you get started?
If you haven’t already done so, signing up for Medium is easy and straightforward.
1. Create Your Medium Account
To sign in or create an account, you can use an account you already have (e.g., Twitter, Facebook, or Google), or you can create a new account using your email address.
I used my Google account, and Medium automatically pulled information to fill out my profile.
2. Decide Who and What to Follow
Next you’ll see a screen asking, “What are you interested in?” where you can select your interests from a list. Selecting your favorite topics will allow Medium to tailor the kind of content you’d like to see.
Once you’ve chosen a handful of good topics, click on “Next” in the upper right-hand corner to get to the following screen where you can follow other Medium users.
Go ahead and follow some of the suggestions. You can always go back and refine things later.
3. Customize Your Profile
As mentioned before, if you sign up with an existing account, some of your profile will be filled out for you. But you’ll still want to go in and edit it to make sure it reflects how you want to present yourself on Medium.
To get to the editing screen, click on your avatar in the upper right-hand corner, and click on “Profile.” Once you’re there, click on the “Edit” button to change your photo and your wording.
Make sure your profile is consistent with your other profiles around the web – you’ll make it easier for your existing followers to recognize you. It will also help create a smooth transition when the new followers you gain on Medium venture outside the platform to find you elsewhere on the web.
Make sure your blog’s name is prominent, again to help recognition across platforms.
4. Publish Your Post
To write a story (which is Medium-speak for publishing a post), you can either copy and paste an old post of yours into the editor, or you can simply import a story by clicking on the “Import Story” option in the right-hand menu:
Then paste the link to the story you want to republish on Medium:
Once you’ve got the text copied (or imported) into the document, add any images and check the formatting.
Here’s a quick tip when adding images with captions:
When you’re finished copying, pasting, adding photos, and editing links, click on the “Publish” drop-down to select tags to categorize your content and then, publish it to make it go live.
The tags you choose should reflect the topic you’re writing about and the readers you’re aiming to reach. Keep in mind that the number next to each tag represents the number of people following that tag.
As a rule of thumb, the more who follow that tag, the harder it will be to rank and get attention there. But with lower-numbered tags, you’ll also have a more limited number of readers.
Crucially, you’ll also want to add a call-to-action to your post before publication, compelling readers to go back to your site.
Audience-Building Tips from the Medium Pros
Yes, Medium does have a built-in audience of readers who appreciate good content, but that doesn’t mean everything you write will automatically land in front of the people you’re trying to reach.
Think of it like any other social network: if your posts are public, technically anyone can see them, but by default they’ll only be brought to the attention of your followers – the people already paying attention to what you have to say.
To gain more followers on Medium, your best bet is to interact with other content that’s related to your niche.
If you followed a handful of tags in the signup process, that’s great. They’ll help you discover content to interact with. But you can add more.
Make sure you add plenty of tags that relate to the topics you write about on your blog. This way any comments you make on the posts you find will be noticed by readers who will want to know more about what you’ve got to say.
The best way I’ve found to get noticed is to click interesting headlines in the Medium Daily Digest email you receive and respond to those articles.
At first, you’ll get way more of a reaction to your comments than your actual posts, but it’s all part of the build-up strategy.
Beyond that, to build your audience even more, you can submit your content to various publications.
There are a lot of publications on Medium, some of which have tends of thousands of followers.
Don’t Republish Everything You Write
If someone discovers your work on Medium and then clicks through to your blog, what will they see?
If they see exactly the same content they’ve already seen on Medium, they’re far less likely to subscribe, or return again in the future.
So while republishing on Medium is a great strategy, make sure you balance it out by publishing a fair number of original posts on your blog alone.
As a rule of thumb, try to make sure at least 25% to 50% of your content is only available on your blog. That way, when a new visitor comes to your site, there’s still plenty for them to explore.
Also, you can create a series of blog posts that are exclusive to Medium.
At the same time, you should consider the following:
- Medium is a great platform to experiment the type of content you’re not sure about
- You can experiment with headlines, changing to see what works
- You can add links to your other blog posts, add a CTA at the end of your blog posts to get more e-mail subscribers, etc.
Republishing your content on Medium is a smart option if you want to reach more people.
Republish a few posts and see if it works for you.
Because one thing’s for sure, the platform has a ton of engaged readers. And some of those reader would totally love your content – if only they knew about it.
Click here to follow us on Medium for more tips and tricks about blogging.