Take These Four Simple Steps. It's All You Need to Do to Build an Audience4 min read

Blogging is defined as the act of writing for an audience. As much as we’d like to deny it, no audience, no blog.

But how do you build one?

How do you find readers? How do they find you?

Most bloggers I interact with struggle with this. And it’s heartbreaking, because one tends to lose the motivation to blog when no one’s reading.

No motivation quickly becomes no inspiration.

And once you’ve become creatively bankrupt, the sensible thing to do is to quit.

I don’t want you to quit. That’s why I’ll share with you four simple steps to build an audience for your blog.

1. Figure out what helps you stand out.

There’s so much content out there that everything’s been blogged about five times already.

I recently wrote a post about Google’s Art and Culture project and the fact that there are over 1,200 museums you can virtually visit on their website.

Do you know how many blog posts are just like that? Even Romanian blogs, news outlets, and TV channels have shared this exact same story, in one form or another.

The goal is to add to the conversation. The goal is to be different, no matter how scary it sounds.

The goal is to get out of your comfort zone and decide what it is that helps you stand out from the crowd.

As the saying go, it’s the bottom that’s overcrowded.

Write your truth, the way you see it, no matter what. Write about the things that are different about you, your vision, your dreams and goals and aspirations.

This blog is called The Art of Blogging. It’s not called The Mechanics of Blogging, even though there is such a thing (if I were to take a more pragmatic approach to content creation and content marketing). I talk about the art and beauty of writing the kind of stuff that sets your soul on fire. That’s why it’s called the Art of Blogging.

Art is what I know best. And art is what I write about.

2. Go after readers. Constantly.

It’s not enough to publish content on your blog, share it on your social media profiles, and call it a day.

The truth is that no one will find you, unless you find them first.

People don’t stumble upon the kind of content they want. Heck. Most times they don’t even know what they want until they are presented with it.

Admit this simple fact: you blog for others to read.

Now, go find people who’d like to read what you write.

Find them on Google, if you must. Go on Facebook groups. Republish content on Medium. Interact with folks on Twitter. Comment on the most popular blogs in your niche.

If you don’t find them, they won’t come. It’s as simple as that.

3. It’s all about one reader. It’s always about one reader.

The truth is that most bloggers focus on numbers. They start a blog, they want their first hundred followers. Then they want a thousand. Then they want ten thousand.

All you need is one.

You need to focus on one. Just one. On replying to that one comment, on enjoying that one person who follows you.

Always focus on the one, on delivering the best possible experience to whoever you come into contact with.

4. Little by little, a little becomes a lot.

Blogging is 79% about momentum.

Okay, I made that statistic up, but the truth is this: the snowball effect is real.

That’s why you need to consistently publish quality content.

Building momentum turns you into an unstoppable force.

But you have to keep punching those damn keys.

Even when no one seems to be reading your blog.

Even when someone left a nasty comment.

Even when you feel like giving up.

Even when it feels like nothing’s working.

Let me tell you another secret: you will exert so much effort your first follower that you’ll likely feel like it’s not worth it.

It is worth it.

From 0 to 100, that’s the toughest battle you’ll find.

It gets easier as you grow your audience.

It is what it is. The hardest battles have to be fought right in the start.

You just have to keep punching those damn keys. Be consistent until you build some momentum, until you become a force to be reckoned with.


Think of building an audience as being a door-to-door salesman. You’ve not only got to keep the same enthusiasm knocking on door number 50 as you did when you knocked on the first door, but you’ve got to change strategies, the way you deliver your pitch, and adapt to whoever is behind that door.

Also, you should keep in mind that sometimes the previous 49 people are not going to open their doors to you.

But the 50th person does not know that.

How you treat that 50th person, even though everyone rejected you, will determine whether you’re successful in building an audience or not.

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Join the conversation

comment 31 comments
  • SnapDragon X.

    Thanks for this, friend. Well said. 🕊

  • JanBeek

    Knocking on doors and remaining enthusiastic. Important points. More folks at home behind those doors right now. I aim to deliver hope and inspiration to those shut-ins. I pray they’ll open their doors so I can smile at them! 😃Thanks for your constant encouragement, Cristian.

  • summerhilllane

    Thank you for your post. I appreciate you and what you have to say. Much love to you my friend, and stay well.

  • Blind Thought

    I always feel weird about pitching my blog or even sharing links to it. I never feel like I’m doing anything particularly interesting, just writing because I enjoy it. And then I got a comment form someone about how they enjoyed the style of my writing. It was the first time I thought I had something no one else did.

    • Cristian Mihai

      Well, the trick is not to pitch your blog, but rather provide value to potential readers. Just join the conversation wherever you can, whenever you can.

      Like you did by commenting on this post.

      No links, no begging orhers to take a look ar your blog.

      Just engaging others. That’s it.

  • Julia Wynne

    Thank you for this. I started a blog last summer but I lost motivation and inspiration after feeling like no one was reading what I published. But I’m trying to restart and do it right this time – thank you for the tips!

    • Cristian Mihai

      Thank you, Julia!

      Keep punching those keys, learning about blogging, and implementing new things as you learn them. Also, experiment. A lotS

    • Sam Semako

      I tried checking your site out but couldn’t be reached.

  • eob2

    I’ve taken your advise previously and have gained from it. I enjoy your blogs. Be safe, take care.

    • Cristian Mihai

      Thank you so much! Keep learning! Keep punching those damn keys! Take care!

      • eob2

        You as well!

  • pastorbuj

    You nailed it for me. Thanks. pastobuj.com

  • Sue Berk Koch

    Good advice. Keep punching those keys!

  • Christina Kyranis

    great post! very helpful. I like number two, on finding my reader first. thanks for posting.

  • gabriellewalters

    great post. very helpful for me since I’m just starting out!

  • kittyskorner

    Do you define a reader as someone who comments on your blog, or by some other criteria? If most people read and don’t comment, how can you know how many readers you have?

    The fact that so many have already blogged about anything I might blog about can stop me if I let it. I need to remind myself that I still have something worth saying, even if I haven’t yet figured out what that might be that could add value to the conversation.

    I haven’t spent time on Twitter in a really long time.

    • Cristian Mihai

      A reader is someone who reads your content.

  • kittyskorner

    Agreed. But how do you know who your readers are when they don’t comment?

    • Cristian Mihai

      Who do you want to read your blog?
      Who do you think would most benefit from reading your blog?
      Who would you like to engage most with?

      Those are your readers.

  • pastorbuj

    I like the idea of going after one reader at a time and making them feel appreciated. I writing for people who are interested in studying the Bible.

  • marc sander

    Thank you for this. The blogging part I got down. I know what I want to share with an audience. The problem is growing the audience. I just wanted to introduce myself. I am coming back to blogging after some time off. I am autistic and my blog is dedicated to sharing my memoirs from my book The Driveway Rules which chronicles my struggles with relationships, thoughts on sobriety, fun memories and often has a humorous take on all of the challenging aspects of my life.

  • Lorenz Omondi

    Thank you for sharing this important points

    • Cristian Mihai

      My pleasure, Lorenz! Keep punching those damn keys.

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