Quality vs. Quantity: What Matters Most?

Quality or quantity? Which one is better?

A debate as old as blogging itself. Heck, as old as content creation itself.

We admire the “prolific” individual, yet we also stress the idea that quality is of the essence.

But the tricky thing is that it takes a long time to create quality content.

When you’re just starting out and don’t know the importance of headlines, let alone writing a brilliant one? Or an enticing intro to your blog post? Or proper formatting?

1. Quantity… then quality.

The only way you get to become as good as you want to be, you need to create a huge volume of work.

Writers write millions of words before publishing a novel they’re proud of. Millions of brush strokes before you become a brilliant painter…

Quantity gets you quality.

Can’t have one without the other.

The two are inexorably linked together.

I used to spend an entire day struggling to write a single blog post. Now, it takes me about an hour, maybe two.

Quality can only be arrived at with massive amounts of practice.

2. Stop (over)thinking about how good you are.

We often over-estimate how important good writing actually is.

As a matter of fact, we fall in love with someone’s blog (or book) because of how their mind works…

We fall in love with ideas, characters, stories…

Don’t get me wrong, HOW is also important, but not as important as WHAT.

So don’t obsess about how, but rather choose to think about your what.

The best stuff I ever created was because I felt compelled to. There was this urge, this fire that would consume me if I didn’t write my ideas into existence.

Keep this in mind next time you think you’re not good enough: the absolute best blog posts are just a person’s way of using words to draw a map of their soul.

3. Should you publish EVERYTHING you write?

Oh, no. No. Seriously. Don’t.

Even though feedback from others (or the lack of it) will help you improve, there’s a lot you must go through behind closed doors.

4. Read, read, read…

This is how it goes:

You read a ton of blogs. Some good, some bad, a few brilliant.

And you develop something called “taste.” You can soon recognize the good from the bad, the average from the great.

Without consuming a lot of words, you never develop this.

At the same time, it is the taste you developed, the capability to recognize quality, that helps you the most when it comes to your own writing/blogging.


So? Quality? Quantity?

The truth is you can’t have one without the other.

You need to create a huge volume of work (and also consume at least ten times as much) in order to create quality articles.

Can’t have one without the other, and any attempts of bending or breaking this rule will results in tears, or maybe even you giving up on blogging.

12 thoughts on “Quality vs. Quantity: What Matters Most?

  1. Wow! Thanks for sharing. I once read a report that said blogs with over 1,000 words had a huge potential to rank higher based on SEO and get more readership. According to the report, attention span on devices is quite limited and words spanning 2,000 or more may reduce traction.
    From your inside experience over the years, do you think there’s any element of truth in this?

    Like

    1. I’m not a big fan of SEO. I don’t think it’s that important. The goal is to write words that actual human beings want to read, not to rank higher on Google.

      But I do think attention spans are quite short these days, so a blog post of around 1000 words is just perfect for most readers.

      Liked by 1 person

  2. interesting, not where I thought the post would go. In the beginning I was like: sure quality is more important thats where this blog is going, but I was pleasantly surprised that both are important. Thanks for posting I enjoyed !

    Like

  3. My experience in my short blogging journey: quantity gets you noticed but quality gets you a following. My earlier posts got lots of single views and likes but now as I write much more quality work (in comparison) I perhaps don’t get so many likes from unknowns but the engagement I get is quality as they are bought into my story, the bounce rate much lower and time on site much higher. Plus, quality content keeps giving in terms of views whereas quantity is a flash in the pan.

    Liked by 1 person

  4. “The only way you get to become as good as you want to be, you need to create a huge volume of work.”

    This reminds me of something James Clear mentioned in his book “Atomic Habits”. A professor of photography put his students in two groups. The students in the first group would be graded on the number of photos they turned in and the students of the second group would be graded on the one photo (the best one) that they turned in. What was interesting was that the quality of many of the photos turned in by the first group were far superior to those turned in by the second group who spent more time researching and discussing the best way to set up photos but took very few of them.

    You have to do a LOT of anything in order to get good at it. Even more important, you have do be willing to do the thing very badly at first.

    Like

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