New bloggers live in a constant state of doubt. Though passionate, they are always terrified someone will read their blog posts and tell them that their work isn’t good enough.
We all want to be read. That’s why we write. Yet we also dread the fact that someone, somewhere, might hate us for our words.
And some of us are so afraid of this, so afraid that the wrong words written by some stranger half a world away late night might make them delete their blogs, that they don’t even have the guts to write like themselves.
Sadly, most bloggers write like someone else; someone who’s popular. Some bloggers use big words in the attempt to sound more capable, or describe concepts and ideas they don’t believe in just because they sound cool. They overwrite, they force the reader to go through endless paragraphs of pretty words that mean nothing at all.
Most bloggers write in a way that is supposed to minimize the chance of getting criticized:
- They choose to blog about trending topics
- They choose to use the same headlines as everyone else in their niche
- They choose to write like the popular bloggers
- They write about what they don’t believe in because they think everyone else does believe in it
But, you see, the truly great bloggers, they write in such a way that it feels like they are talking to you. They are being unapologetically themselves, no matter how weird or terrible that self may seem to one or another.
There’s nothing forced or false about their words; all that they write was nurtured inside their beautiful minds and came to life with the very first words that they felt like using.
The true blogger, the blogstar, the one whose words can even nudge the world a bit, has found his voice by letting go of the fear that someone else might not like who they are.
They are who they are, because they couldn’t, wouldn’t, and shouldn’t be someone else. They are who they are, because someone has to be. They write like themselves, always staying true to how they think and what they believe in.
Their writing is clear and concise. Their paragraphs flow in such a way that they could effortlessly read a blog post aloud, as if they were talking to a friend over a cup of coffee.
Great blogging is a conversation.
Read you work aloud. Does this sound like the way you would really talk or is it forced in a voice that isn’t the real you? Are you genuinely passionate about the things you blog about? If your latest blog post would be your last, would that be what you truly wanted to write about?
Your blogging is you and should be a reflection of how you think and talk, not a pathetic attempt of making other people like your, admire you, or give you money.
Because in life, in love, in blogging, you will be constantly asked if you know who you are. And if you don’t, you’ll be told who you should be. And you will not like it, so you should blog in such a way that you tell the world, “I am an acquired taste. Don’t like me? Acquire some taste.”