If you’re honest with yourself, you want to produce the kind of content that makes people feel. You want to write with passion about experiences and ideas and dreams and hopes. You want to help your readers, inspire them, or entertain them.
But the issue is that there are certain rules when it comes to online content. Attention spans are not as long as they used to be. There’s a ton of content out there. It’s tough.
So, how do you write in order to engage strangers half a world away reading you on tiny screens?
Read on to find out.
1. Make your writing as clear and concise as possible.
This means simply that you should write in a way that your audience can understand you. If you know who your ideal reader is, odds are the way you speak is the best way to make yourself understood.
2. Vary your sentence length.
Great writing is all about emotion. And the length of the sentences in a paragraph matter when it comes to that. Too many long sentences make for writing that is difficult to follow, while too many short ones are disruptive.
If you never mix it up, it feels monotonous, like a lullaby meant to put your readers to sleep.
Your sentences should be dramatic, punchy, and varied. There’s a place for short and snappy sentences, just like there’s a place for longer and more drawn out ones.
3. Know what you want your readers to do.
Complimentary to being aware of the emotional undertone of your blog posts, you should also know what you want your readers to do.
It should all flow towards a clear call to action. The opening line and the ending line should be linked somehow. There should be a point to everything.
By writing like this, you make your writing more engaging and interactive. You have a point. You want your readers to do something, which means you are aware they exist. That is a lot better than someone who even doubts another soul would ever bother to read their words.
4. Write your headline first.
Your headline has to be not good, but exceptional. First impressions matter.
Also, writing your headline first gives you greater clarity on what you are trying to write about.
5. Writing is (mostly) rewriting.
Don’t overlook the importance of editing your content.
Focus on the way the words flow, on the formatting, on paragraph length. Yes. A typo is not going to get you into much trouble, but if you’re writing is sloppy, it might be quite the dealbreaker for most people.
I’d recommend that you edit your blog posts at least a day after writing your first draft. Let the damn thing breathe for a while. Think about it, ponder over the meaning of what you just wrote. It’s better that way.
I also recommend reading it out loud, reading it backwards, or printing it. All great ways to catch mistakes, typos, and grammar errors.
These were five simple tips to instantly improve your online writing.
What do you think is an equally important (and simple) tip that you’d like to share with us?