The infamous call to action. That thing that makes most bloggers feel kind of sleazy for adding it to the end of their posts.
But think about it this way: if, say, a reader is looking for information related to your niche, and they find themselves on your blog. And. lets assume that this reader finds your blog content useful.
How can you keep them from moving on to another blog? How do you turn them into a subscriber? How do you let them know there’s so much more in it for them if they just keep on reading? Or that you have a fantastic product (like this free e-course here) that you know they’re going to love?
Well, it’s all about your call to action, and how you present the offer to the reader.
Here are the usual CTAs:
1. Read another article
This call to action often doesn’t work. The reader came to you for a specific reason. Related articles make sense, but if the reader is not interested in any of the related articles you propose, you’ve have failed to turn them into a subscriber.
2. Subscribe to newsletter
The problem with this CTA is that most blogs add it to the end of blog posts. Do you know how many times a reader has seen such a call to action? Odds are they won’t even notice it, because they’ve become to desensitized.
3. Buy this or enroll in that
Depending on the type of blog you have, this could be a good CTA. The trick, however, would be to have so much content that the reader gets hooked and notices the CTA often. They can say no for so long before they decide to give it a try.
What does the reader actually want?
If someone is reading a blog post about, let’s say, self-publishing, you know that it’s highly likely that they have written a book they want to self-publish.
This is what you use in your CTA. Knowing this helps you come up with a proper call to action.
Knowing your audience is crucial to figuring out what CTA to use.
Take this blog for instance.
You are passionate about blogging. You want to know more about blogging. You want to develop an audience, maybe even earn money from your blog.
This means that it would be a waste of our time if I were to try to pitch you to like.a Facebook page or subscribe to a newsletter.
I’d much rather do one of the following:
- Let you know there’s a free online course that can provide you with valuable information you can use on your blogging journey (and, yeah, there’s such a free course, and you can enroll for free by clicking here.)
- Let you know that I do one-on-one coaching, and that you can book a one-on-one session.
- That there’s more content on Patreon, including tutorials and exclusive blog posts, available for only $4 per month.
The trick when it comes to CTAs is to know what your reader wants, and why they’re reading your blog posts.
After all, it’s easier to offer a cure for a disease if you get the diagnosis right, an almost impossible to cure it if you misdiagnose it.
So, what do your readers want? Why do they read your blog? And what can you offer them to provide them with more value than the posts themselves?