No, You Don’t Have to Post Every Day to Be a Successful Blogger

We’ve all heard it before: being prolific is the best way to become successful as a blogger.

It’s all about posting a lot of content as often as possible.

But is it?

Maybe you feel as if churning out one post after another is taking the joy out of writing.

If so, I have some great news!

No, you don’t have to post on a daily basis to become successful as a blogger, and if you’re just starting out, it’s probably the wrong strategy to employ.

Why?

Read on to find out.

Social proof is given by readers. It’s the amount of comments, likes, and shares a post gets.

It works like this: the more comments a blog post gets, the more comments it tends to get. It also means that it’s quite tough to get someone to comment if you haven’t received any comments yet.

At the same time, folks tend to only comment on the most recent blog posts, so posting too often doesn’t give readers enough time to read your articles and interact with them.

If you are just starting out, posting too frequently means that you never, ever receive the engagement levels that you desire.

Publishing often doesn’t allow readers to well, read the damn posts. They won’t care about a post from two days ago — they want to read the most recent post.

When they skip what you wrote a couple days ago or the week before, you’re missing out on their engagement with those posts. You also risk them not coming back because of content overload.

And this means that they will…

unsubscribe.

Because it’s not the quantity of content that makes someone a fan of your writing, but rather its quality.

And when under pressure to churn out content every day, it’s often the case that you’ll be creating content at maybe 70-80% of your peak capabilities, if that.

And your readers will have to sift through a ton of content, most of which does not interest them too much.

Post less and your readers will thank you for not bombarding them with articles.

Don’t aim to post every day, but rather…

Spend 20% of your time working on content, and the rest of 80% on promoting/networking.

Aim to let enough time pass between posts that you get at least 10 comments for the most recent blog post. If that takes a week, fine, but this also means that you should be doing your best to get new readers by networking with other bloggers.

You want to get as many eyeballs on your work as soon as possible.

Also, you can spend time working on headlines, refining your introductions, editing your content, or learning more about blogging.

And no, you don’t have to publish every single thing you write. Think of your creative output as assets. Some assets sit in the bank. Rather than posting every single day, you can spend your time writing e-books, newsletters, courses, and more.


Consistency is the name of the game. Having a proper schedule and sticking to it.

But you can be consistent even if you post every two days or so. Or every week.

If you are just starting out, I highly recommend that you spend more time promoting your content, trying to get more folks to engage with your content, while learning all that you can about blogging.

And while we’re at it, if you are interested in learning more about the art of blogging, you can click here to enroll in my free course. It’s absolutely free. Like really, really free, and the feedback I am getting from folks has been overwhelmingly positive.

43 thoughts on “No, You Don’t Have to Post Every Day to Be a Successful Blogger

  1. Thank you very much for this post. I have been struggling with this very thing, will my followers miss me and give up on me if I don’t post every day. The idea is to give them a chance to look through what is already posted and maybe like it or make a comment. I appreciate you and the help that you extend. Very Sincerely Summerhill Lane

    Liked by 1 person

    1. Hi,

      Well, I understand the pressure to post as often as possible so readers won’t forget about you. But it’s counterproductive. The same way people chase money, and it feels as if money is always running away from them.

      And, yes, like you said, by posting less, you give them the chance to read your older content and interact with it.

      If you post daily, even your most avid fans will only have time to read your content, but not interact with it. It’s also worthwhile to remember that your followers are not just yours; they follow a bunch of other blogs as well, and they do not have that much time to spend on your blog.

      Liked by 4 people

      1. I know you are so right, I try to read all the blogs of people I am following and do justice to it by not just skimming but actually taking time to like and comment. There is only so many hours in the day for this. Thank you for your blog.

        Liked by 1 person

  2. This is so true. I think about how often I like to see content from other blogs that I read. If they post too much then I definitely get turned off to their posts and don’t read them. And if they have too much content all at once I have to figure out which one I want to read. I try to keep it to two blog posts every two or three days. Once in a while I wait a week. Because I don’t get the urge to write that much anyway. Good read!

    Liked by 3 people

  3. Thank you for your advice. I just start being a serious blogger and I think I take it too seriously! Sometimes I do feel a lil bit tense because I thought I need to make tons of posts to get engagements! LOL! 😅

    Liked by 1 person

    1. Hi Hana,

      No, you don’t need a ton of content to get engagement. You need to create engaging content, stuff that makes people feel something. That is about it.

      I think being too serious can oftentimes hinder one’s success. After all, if we’re not having fun, it’s easier to procrastinate and choose to do other things. Blogging should and can be fun.

      Liked by 1 person

    1. But you do have to be consistent though, which means having a clear schedule, so readers know when to expect new content.

      Much like a TV show. Would you still watch a TV show if they’d release an episode this week, two more next week, nothing for three weeks, and then another post the week after that? Oh, and they’d never tell you at what time of day? Maybe they’d release it on different channels as well…

      That’s the thing with being consistent. It’s that important.

      Like

      1. Here’s an interesting experiment to try. Write at 100%. Give it your best. Try to write as many blog posts as possible. Don’t publish them, but save them as drafts. But they should be edited, properly formatted, ready to be published.

        Now, see how many posts did you write? Well, only release about 60-70% of that. It’s ideal, and you know how much content, and how often, you can publish without burning out.

        Never, ever go full in, because life always tends to get in the way. Also, it’s a good idea to always have a few blog posts saved as drafts.

        Liked by 2 people

  4. My blog is in its infancy. So I enjoy it when I get traffic. My first blog – I fell under the I MUST POST DAILY mindset. This time around, I am enjoying myself more, and doing more of your suggestions. Thanks for the information – I really appreciate the encouragement and advice.

    Liked by 1 person

  5. I never aspired to post every day. I couldn’t possibly come up with things to blog about that often. It’s hard enough to come up with interesting stuff once a week!

    Is once a week the minimum frequency for posting? Or would it be OK to post bi-weekly or even monthly provided that you tell your readers that you’ll be posting the 2nd and 4th Friday of the month or on the 15th of every month for example? So far, I’ve been posting once a week and it feels like too often.

    Liked by 1 person

    1. Well, the minimum frequency that is supposed to bring you new readers and grow your blog is once a week. Supposedly.

      But a lot of bloggers do just fine by posting once every two weeks. And, yes, it’s a great idea to let your readers know when you’ll be posting. Yeah, this could work.

      Like

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