So You Want to Be a Blogger? Here’s What You Need to Do

You dream of spending your days sharing your words with the world. Working from coffee shops and maybe even your couch. Sounds like a dream, right?

Well, there’s more to it than just writing some words and clicking publish. I’m going to tell you what I’ve learned over the past seven years since becoming a full-time blogger.

A few of these lessons are really simple, but that doesn’t mean they’re easy. Ready? Here we go.

1. Blogging is never just about writing words.

If you’re not very active on the blogosphere, you are also facing an uphill battle of sorts.

Content is king, yes, but there’s an awful lot of other factors to consider as well. Keep that in mind.

2. It’s not just what you write, but how you write.

It’s how you write that determines your success as a blogger. Folks want to be entertained by your words, so let your personality shine through.

3. Publish less. Edit more.

Don’t try to compete with other writers putting out more posts or words than you are. You’ll never win. That being said, you should write as much as possible every single day. The more you write, the more you’ll learn and grow.

4. Headlines are critical to your success.

5. Break a few rules here and there.

Develop your own sense of what great blogging looks like, and always remember that there’s no substitute for passion.

6. Your blog posts should be about the reader.

Always ask yourself this question: what is in it for the reader? Why would someone read your posts?

Also, be honest with yourself. Don’t rationalize it. If the answer is vague, it means you are not adding much value to the online community.

Write to help the audience. Even if you keep an online diary of sorts, you want to take the audience on an adventure and entertain them (which means you are solving the problem of boredom).

7. If you want to be a blogger, you have to be a marketer as well.

But the truth is that if you do not promote your blog, no one will read it. It’s as simple as that.

Also, you’ve got to be smart about it. Commenting on other blogs is an art. It’s about offering insightful feedback, entertaining, and never, ever being a jerk.


Those who genuinely care about their content and their readers are few. Those who are willing to be patient enough to develop genuine relationships with fellow bloggers. Those who are willing to work day after day after day on their blogs.

29 thoughts on “So You Want to Be a Blogger? Here’s What You Need to Do

    1. Hi Matthew,

      Interesting idea. Value is defined by the reader, I think. I depends on your niche. Value is not just useful information. It can be entertainment, which means you are solving the reader’s problem with boredom.

      Value is also self-defined. If you feel that you are adding to the community, to the conversation in your niche, not just aggregating content or repeating what others have said, then I think that you add value to the community.

      Liked by 1 person

    1. Well, network with other food blogs. Naturally.

      Also, try to figure out who your target audience is. Then go where they are. What kind of folks would be most interested in your reviews? Go on blogs and websites where they go.

      Like

    1. You’re welcome, Joel!

      It’s always a good thing to tweak things a bit, especially when it comes to headlines and introductions. Sometimes, the post is brilliant, but the headline or intro don’t work. If you feel your post didn’t get the feedback you felt it deserved, you can always change those things.

      Liked by 1 person

  1. It’s not just what you write, but how you write.

    I totally agree with this. If I can present an old idea in a fresh way or explain a complex or deep concept in a way that the average person can understand then I have succeeded in providing something valuable, even if it’s only to a few people.

    Publish less. Edit more.

    I’m not sure what you mean by “less”. I’ve read that weekly is the minimum frequency for blogging. I have no intention of posting more often than that. I intend to write a lot more often so that I can have posts ready for weeks when life gets in the way too much.

    Break a few rules here and there.

    This is inevitable since many rules you find online directly contradict each other! The ideal length of posts is a perfect example. My posts average between 200-400 words.

    Your blog posts should be about the reader.

    Since I don’t have a niche, I obviously have no idea who my readers will be. I’ll discover that as people follow me and I’m in no hurry for that to happen. I’ve only got 5 posts on my WordPress blog so far. Once I have a few more, I’ll go back to the posts I’ve used as sources to see which allow comments. I’ll post comments letting the blogger know that I found their content helpful for my post and post a link to the post. This may draw readers. I doubt I’d bother posting to Facebook or to any of the image-focused social media platforms. I haven’t decided about Twitter and I plan to explore some of the newer platforms.

    Like

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