I’ve been blogging for more than seven years now, and in this time I have watched the internet morph into the amazing, giant media monster it is now. Because of this shift, the web is saturated with articles.
Nowadays, nobody can get away with publishing the same type of articles over and over again. Mediocre content never gets more than a few reads.
So, how do you write content that stands out, how do you come up with a one-of-a-kind idea?
Read on to find out.
1. Get personal. Deeply personal.
Personal stories will never go out of style. People care about people. People want to learn how it’s done, how others have managed to overcome obstacles they themselves are facing.
I deeply believe that everyone has at least a few interesting stories to share, and that those stories can have an impact on the web.
I think that personal stories are mostly worthless unless someone else can relate, can be entertained by the writing itself, or can learn something new.
As I often say, we all read because we want to feel less alone. We want to know that someone else knows how we are feeling, that someone else’s life is not that different from ours.
If done right, sharing a personal story is one of the most innovative and unique things you can do.
2. Connect two seemingly unrelated dots
This is one of my favorite types of blog posts.
Find ways that you can link your niche to a popular book or tv show or celebrity.
3. Be original… with a cliche
Are there an awful lot of blog posts about the same idea in your niche? Well, change it somehow.
Don’t write the same things as everyone else. Spice it up a bit. Write about doing things differently, disregarding some sacred rules, or just tell folks that they should do what everyone else tells them not to do.
Be sure that it all makes sense though.
4. Disagree with everyone else in your niche
What is a common held belief in your niche that you know to be plain wrong?
Write about that.
If done right, you’ll elicit a ton of response in the form of comments and shares, even though a lot of people will disagree with you solely because you have challenged their beliefs.
The trick is to be genuine. Don’t disagree for the sake of shocking folks, but rather because you truly believe them all to be wrong.
If you want to stand out, you’ve got to spend more time thinking about ideas. Try to set aside time daily for that: to come up with as many ideas for blog posts as possible. Write them down.
Think of different angles, new styles of writing, and connecting dots that no one else has thought of doing yet.
If you are willing to put the time and energy, you will be able to see (and hit) targets that no one else can see.