It’s 2020. Is Blogging Still Worth It?

Ten years ago, blogging was the thing. I mean, everyone was doing it. And it was enough to regularly produce content in order to gain a decent amount of traffic, maybe even monetize.

But it’s 2020, and things have changed. A lot. From the type of content we consume, to the fact that there’s so much content nowadays that it often feels pointless to add something new.

But is blogging still worth it in 2020?

The answer, it turns out, is a bit more complex than you probably hoped, but here’s what you need to know about blogging in 2020.

Blogging will live as long as people read

Every year, someone out there says blogging is dead. And yet, folks are still publishing content and audiences are still reading them.

So, why does blogging still work when we’ve theoretically reached a point of content overload?

The short answer is, blogging will continue to live so long as people want to read. Yes, nowadays lots of folks go on YouTube in search of answers to their questions, and yes, there are audiobooks and podcasts and whatnot, but a lot of folks enjoy the experience of reading..

So, yes, blogging still works — if you’re willing to write about topics your audience cares about, invest the time and energy to produce high-quality content, and spend a lot of time networking.

Otherwise, it’s an enormous waste of your precious time.

Blogging isn’t dying, but it’s become a game for experts

Ten years ago, it was enough to be consistent, to interact with others in your niche, and that was pretty much it.

Nowadays, the game has changed. You need to create really good stuff, and maybe you can outshine everyone else. Maybe.

When you create content, ask yourself the following questions:

  1. Is my content delivered in a way that’s aesthetically pleasing? (everything from formatting to the images you choose to the length of your paragraphs)
  2. Is your content skimmable and broken up via the use of subheads and bullet points for easy reading?
  3. Do you offer content that solves a real problem? Content that entertains? Content that allows like-minded individuals to connect to one another?
  4. What do you do to stand out from the crowd?
  5. How good an expert are you in your niche?
  6. Are you willing to outwork those who blog as a full-time job?

Competition is so fierce nowadays it’s easy to say the game is rigged from the start. After all, what chance do you have when blogging in a niche with folks who have hundreds of thousands of followers?

But it’s often not the fact that you have zero and they have hundreds of thousands that matters. It’s not their head start, but rather their work ethic. The time, energy, and money they invest on a regular basis. That’s what truly counts.

So… is blogging still worth it in 2020?

Yes, blogging is still worth it. And it will remain so for as long as people want to read.

But what’s changed is this:  blogging is worth it only if you’re willing to put in more creative effort, time, and money than everyone else in your niche. And that right there makes the game a lot more complicated than it used to be.

36 thoughts on “It’s 2020. Is Blogging Still Worth It?

  1. I really love your honesty here. I’m in agreement with you 100%. It truly is about dedication, creativity and the amount of love you have for what you do.

    It truly is an overcrowded market. Some of the content I’ve seen has been stellar and yet they had no followers. It saddens me, though. Because folks are missing out on a lot of really great people sharing great content in favor of “fast consumption.”

    New bloggers must realize how much work and time investment this gig really is. It will also teach you a lot about yourself because when feedback, followers and positive engagement doesn’t come — it can be disheartening. We must know who we are and why we’re doing this. If it’s for bad reasons, might be time to move on.

    Thanks for this post. I believe you’re helping a ton of folks here!

    Liked by 6 people

  2. I think there’s another scenario in which blogging is worth it, as well.

    I am a journalist and fiction writer. My blog is the hub of my career wheel. It gives readers who are interested in knowing more about my work a place to land. I don’t make money directly from blogging as I don’t want a monetized site, but it contributes to my overall income in indirect ways.

    Liked by 4 people

  3. Again, your blog is insightful and helpful, Cristian. Thank you. I pondered your questions:
    1) Is my content delivered in a way that’s aesthetically pleasing? I think so, YES!
    2) Is my content skimmable and broken up via the use of subhead and bullet points for easy reading? YES
    3) Do my offer content that
    a) solves a real problem? Sometimes
    b)Content that entertains? Usually
    c) Content that allows like-minded individuals to connect to one another? YES

    4) What do I do to stand out from the crowd? I am authentically me … an unabashed 80 year old who shares humor, wisdom, encouragement, and faith from my heart. I don’t think there are a lot of us out there blogging at this mature age. Do you?

    5) How good an expert are you in your niche? Faith, family, harmony, living in love, Haiku & poetry… about as expert as I’m gonna get, maybe… but I keep learning and hoping for greater expertise as I learn from experts like you!

    Like

  4. I think if you continue to do what you love, it’s worth it. Even if it doesn’t make a dent on someone else’s desensitized and cynical noodle of gray matter. Somebody is bound to interact as long as it is readable.

    I mean… I do advertising and marketing. And one thing that I noticed is that people are actually more inclined to read an article if its advertised AND engaging. I think its becoming more and more politically correct to say that we tend to notice each other MORE when we invest in ourselves either with time or money. Yeah, it might sound like a selfish cop-out, but I think we can be self-aware and self-constructive without being egotistical or selfish in a negative manner.

    I would take stock in everything I do and have done, no matter how measured it is. Surely while Monday morning quarterbacking I can ascertain that I have done a lot of work that will be timeless as long as the digital age survives history. A hopeful time-capsule of immortality? Perhaps.

    Liked by 1 person

  5. In my opinion, I feel that blogging will make a comeback soon. It has definitely evolved.

    Based on the high demands of consistent content from YouTubers and the high rate of negative comments/feedback, most of them are either minimizing their content, taking a break or “quitting”. I think this will become a trend because of the high stress level.

    Also, based on the prevalence of anxiety and depression, I feel that the self help industry is going to become more popular and just watching videos on YouTube won’t be enough. People are going to want to read about it and as long as it’s interesting and relatable, people will keep coming back.

    Liked by 1 person

    1. I think it’s going to stabilize somehow. YouTube is going to be primarily used for entertainment, while blogs will be there for self-help, advice, etc. Maybe.

      Who knows? The future is not to be predicted, but rather created.

      Liked by 1 person

      1. Exactly! I asked my daughter to read my recently published blog “How about a yacht?”. The first thing she asked me was ” the whole thing!?” Then it hit me, we as writers only have a small window to catch the readers attention, so we need go create content that is engaging, relatable, entertaining, and gets to the point! I also agree with the statement you made, we have to create the future. Kinda like the markets, we cant predict the future, however we can reestablish our future as bloggers from other successful content bloggers.

        Like

  6. Hello Cristian, thank you so much for your article, it was helpful and very inspiring. I am new to Blogging in 2020. I attempted it last year but, became discourage when I was told that Blogging was dead. However, I have done my own research and I am back with new determination. Your article has encouraged this. Kind Regards Lachlan. Have a wonderful weekend.

    Liked by 1 person

    1. Hi Lachlan,

      Thank you for your compliments. I am glad my post inspired you.

      Keep punching those keys, blogging is far from dead. If you are good enough, you can become successful in any medium, any time period, any kind of society.

      Liked by 1 person

      1. Hi Cristian, sorry that I had not responded earlier, however we have been in the middle of the Australian fires and now we have been flooded in without power, but, thank you to nature she put the fires out and we are back on line and ready to BLOG. and a big thank you for responding. Lachlan

        Liked by 1 person

  7. A very nice article giving insights to why even a good blogger might not be getting followers. Just would like to add that probably with all the latest social media, SEO type of activities, one needs to be smart there too.Just my point of view.

    Liked by 1 person

    1. I think that the quality of content and the relationships you develop with fellow bloggers are the two most important ingredients.

      SEO and all that doesn’t matter as much as folks tend to think they do. After all, blogging is more an art than an exact science.

      Liked by 1 person

      1. Well said. A bit of a separate topic – but I often get loads of random, aggregation sites that will link my posts in their websites. Is there a way to block these kinds of unwanted links? Thanks for any help you can provide!

        Liked by 1 person

  8. Even though I’ve only been blogging for a short time, I know that I’ve had to work on my page formats, promote on social media and even improve my SEO from the scratch.
    Blogging is a very interesting journey and I’m hoping to get better with every step of the way.

    Liked by 1 person

  9. This is very helpful information.

    I am probably much unlike most bloggers in that I am not really sure why I even have a blog.

    I rarely spend time on it, have next to no readers, and really have no plan or vision for where I want the blog to go.

    I just thought one day that it would be kind of cool to have a blog and, here we are.

    Anyway, good post, I enjoyed reading it.

    James:)

    Liked by 1 person

  10. Great advice Cristian. I agree that SEO is more of a science than an art. I have been focusing more of my time on writing good content and interacting with other bloggers. Thanks again!

    Like

  11. Yeah I love blogging it’s help in many ways.
    One challenge I face recently is that I wanted a unique name for my blog so I changed the name and site name but I lose not some but all my followers, sad but start over. yovelee.wordpress.com

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.