Ten years ago, blogging was the thing. I mean, everyone was doing it. And it was enough to regularly produce content in order to gain a decent amount of traffic, maybe even monetize.
But it’s 2020, and things have changed. A lot. From the type of content we consume, to the fact that there’s so much content nowadays that it often feels pointless to add something new.
But is blogging still worth it in 2020?
The answer, it turns out, is a bit more complex than you probably hoped, but here’s what you need to know about blogging in 2020.
Blogging will live as long as people read
Every year, someone out there says blogging is dead. And yet, folks are still publishing content and audiences are still reading them.
So, why does blogging still work when we’ve theoretically reached a point of content overload?
The short answer is, blogging will continue to live so long as people want to read. Yes, nowadays lots of folks go on YouTube in search of answers to their questions, and yes, there are audiobooks and podcasts and whatnot, but a lot of folks enjoy the experience of reading..
So, yes, blogging still works — if you’re willing to write about topics your audience cares about, invest the time and energy to produce high-quality content, and spend a lot of time networking.
Otherwise, it’s an enormous waste of your precious time.
Blogging isn’t dying, but it’s become a game for experts
Ten years ago, it was enough to be consistent, to interact with others in your niche, and that was pretty much it.
Nowadays, the game has changed. You need to create really good stuff, and maybe you can outshine everyone else. Maybe.
When you create content, ask yourself the following questions:
- Is my content delivered in a way that’s aesthetically pleasing? (everything from formatting to the images you choose to the length of your paragraphs)
- Is your content skimmable and broken up via the use of subheads and bullet points for easy reading?
- Do you offer content that solves a real problem? Content that entertains? Content that allows like-minded individuals to connect to one another?
- What do you do to stand out from the crowd?
- How good an expert are you in your niche?
- Are you willing to outwork those who blog as a full-time job?
Competition is so fierce nowadays it’s easy to say the game is rigged from the start. After all, what chance do you have when blogging in a niche with folks who have hundreds of thousands of followers?
But it’s often not the fact that you have zero and they have hundreds of thousands that matters. It’s not their head start, but rather their work ethic. The time, energy, and money they invest on a regular basis. That’s what truly counts.
So… is blogging still worth it in 2020?
Yes, blogging is still worth it. And it will remain so for as long as people want to read.
But what’s changed is this: blogging is worth it only if you’re willing to put in more creative effort, time, and money than everyone else in your niche. And that right there makes the game a lot more complicated than it used to be.