Most of the advice that you find on this blog is simple, straightforward, and what you’d call common sense.
That’s maybe why a reader e-mailed me yesterday that my posts did not provide him with answers to what he’d been thinking about for so long:
- How long does a blog post have to be? My answer, which is “it depends“, did not satisfy him.
- How often should he blog? Well, I provide the same answer.
- How much time does it take to make money from your blog? Guess what I have to say about that.
It all depends.
It’s not magic, but the ingredients that make a successful blog are so obvious that most people think it’s impossible to be that simple.
It is. But simple doesn’t mean easy. Quite the contrary.
Because the truth is that if you work out every single day for an hour, you’ll have an amazing physique. No matter how you train. Just showing up will be enough to change your body. I know because this is what I’ve been doing…
The same goes for blogging. These simple, straightforward, and common sense tips can improve your blogging a lot. But you’ve got to apply them.
- Work first on your headlines. Don’t just write down any boring headline that announces your purpose, but brainstorm until you come up with a few interesting or puzzling or engaging headlines, and then choose the best one.
- You’re not the center of the universe. With over a hundred million other blogs to choose from, you need to be aware of the fact that if someone does not like something about your blog, they can leave and never come back. Do your best to make your blog posts as exciting and engaging as possible.
- You don’t have to say everything at once. You can add a new idea every day. Slowly. Patiently.
- Gimmicks, shortcuts, they never last. If you’re going to blog successfully for months or years, sooner or later you need to actually say something, and do it with some style.
- Don’t be afraid of lists. People really like lists.
- Punch those damn keys. Waiting for perfect is the worst blogging strategy.
- Write the truth. Your truth. Don’t hide it, don’t embellish it.
- Be the digital equivalent of a decent human being.
- Never, ever, ever forget that those numbers that you see in your dashboard are actual humans. Just like you. Just like me. Don’t break hearts because you are too busy obsessing about traffic, SEO, and monetizing your blog.
- Blogging is hard work. If you’re not where you want to be, work harder.
I know that some of you will think this is not enough. That there’s more to blogging that this.
That this is some washed up version of a much, much bigger and more complex set of rules, guidelines, and…
We are not robots.
That’s why this blog is called The Art of Blogging. There’s an art to blogging. And art is all about making us feel.
What does your blog make you feel like? What do you feel when writing a new article, or replying to a comment, or interacting with a fellow blogger?