[Blogging Mindset] Reciprocity

Imagine you’d just decide to send out a lot of Christmas cards early in the month of December — to complete strangers.

What would happen?

Nothing? Maybe a few confused phone calls or letters?

Most likely you’d receive a great deal of Christmas cards in return, from people who don’t even know you.

A university professor actually performed this exact experiment back in 1976, and although he expected to get some responses, he was actually amazed by the number of return cards he received.

This experiment demonstrates that reciprocity is one of the building blocks of society: we subscribe to the principle that we are obligated to repay favors, gifts, and invitations.

It makes sense. We care for each other. We help each other.

When it comes to blogging, you’re giving quite a bit, sharing free information with your readers. And you almost always get something in return for this. Whether it’s making a sale, or receiving comments, or getting posts reblogged on other people’s blogs, it’s always a smart move to give even more by creating tutorials, e-books, or special promotions.

If you strive to give, give, give, there will come a time when the principle of reciprocity will come into effect and you’ll also receive.

12 thoughts on “[Blogging Mindset] Reciprocity

  1. This is so true Cristian. This is a very resonating post! 🙂
    Thank you for sharing this!

    Reciprocity is so important, and can easily be applied in any given setting.

    I’d also like to add, if I may…

    That, I believe, it is also about us giving with the right intention/motive, for reciprocity to be genuine.

    If the idea behind our giving, is simply to gain, then that will become apparent.

    However; if we’re choosing to continually give something of great value; whether it be a gift, advice, knowledge, etc, without the expectation of receiving, then that “frees up” even more time for us to keep on giving.

    For example, if everyone applied this principle, as you’ve wonderfully explained in the post, then reciprocity becomes very effective. One of the biggest factors of success, is being able to offer a good, high-quality service.


  2. A good mindset for bloggers just starting out, such as myself. I will say it’s hard to not get discouraged in the beginning, only getting a handful of views and followers.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.