In order to get what you want, you must become the kind of person who has it. This means you need to evolve, to become someone else.
If you do not have any directions to where you want to go, how can you ever get to your destination?
That’s why I have written these super easy steps to becoming a better blogger.
Because without progress, the art of blogging is not worth the time.
Step 1: Define your ideal reader and your why
Take a moment to define, in writing, who you are writing for and what you want to achieve. Use this information to craft a tone of voice that will have appeal and reach.
As an example, I defined my audience and intent for The Art of Blogging as follows:
Ideal Reader: A blogger who wants to share ideas, inspire others, and grow their blog, but does not know how to reach those goals. They are passionately curious, determined to succeed, and are willing to punch those damn keys no matter what, because that’s what makes them happy.
The Why: To have an impact on others by providing them with the information they need in order to succeed, while drawing upon my own struggles and failures.
You need to know who you’re writing for, and for what reason.
If not, you can never, ever find the time, energy, patience to play this game long enough to become truly successful at it.
Step 2: Know the basics
The basics are simple, yet most bloggers are simply unaware of them.
The rules that make or break a post are easy to follow, no matter of your niche:
- Headlines. They matter. A lot.
- Introductions. How you open your blog post will not only determine whether or not someone wants to keep reading, it will set the tone for how they absorb the rest of the text.
- It’s important to be as clear and concise as possible.
- Formatting is crucial to the way others absorb the information you provide.
- The way you end your post determines whether folks subscribe to your blog, comment and share your article, or purchase your products.
Step 3: Build an audience
Network with other bloggers. Guest blog. Do interviews. Comment on other blogs.
Do whatever it takes to get more folks to read your content.
Be creative. Do not rely on any single thing. Host giveaways, contests, etc. Offer them free downloads, e-books, reports, etc.
Networking is 50% of blogging success. Keep that in mind if you wish to progress.
Step 4: Be inspired. Always.
If you’re sitting at your desk, and you just can’t punch those damn keys, stop.
Walk away. Go for a walk or a swim or take a nap. Do something to reset and recharge.
Then come back. And punch those damn keys.
Here’s the thing: if you do not feel inspired, you will write lukewarm content. Stuff that’s rated as a 7, maybe an 8 if you’re lucky.
The thing is, no one reads content that is rated as an 8. There are too many 10s around the web to ever consider reading mediocre stuff.
So, don’t write for the sake of publishing something new, do not write if you are not willing to punch those damn keys, do not write if you aren’t willing to write about what matters, even if that means pissing some people off.
Step 5: Learn. Always.
One of the best ways to improve your blogging is by learning as much as you can about blogging.
Read books on blogging, tutorials, etc. Also, study other bloggers in your niche.
What are they doing? What aren’t they doing?
The more you learn, the more you progress.
Need more help with your blog? You can always hire me for a one-on-one session.