Yeah, yeah, I know what you’re thinking. Blogging IS social media. Well, you’re right. But you also need to take advantage of other social media platforms, if you want to find readers.
Yes, that’s how it usually goes: you find readers, not the other way around.
So, here are four fantastic tips if you’re a blogger on social media.
1. Do something
A lot of folks create a Facebook page and then they expect stuff to happen.
Stuff never happens. Never, ever, ever. You need to make stuff happen.
You need to post content, to share your blog posts, to interact with potential readers, to find similar pages and interact with those.
Social media’s most important aspect is right in the first word: social. And being social means sharing content and interacting with others and their content.
2. Have a presence on different Social Media platforms
Try at least two different social media sites. Whichever you prefer.
The idea is that users will react differently to the type of content you share. As similar as they are, Instagram and Facebook do cater to different audiences who interact differently with their content, and also expect different type of content.
It all comes down to what platform you’re most comfortable using. Also, if you use more than one platform, you are more likely to get lucky and have a post go viral.
3. Interact with the community
Here’s the thing: social media is all about creating content, curating content, sharing someone else’s content, or interacting with that content.
Or interacting with those who create content, share it, or simply comment on it.
Social media is about people.
Now, you can add value by posting content, but you can also add value by commenting on other people’s content.
Do not neglect the social aspect of social media, because this is one of the contributing factors of success.
4. Don’t beg!
Do you know how many comments I get from folks who tell me my content is great, but they’d also appreciate it if I were to visit their site? An awful lot of them.
Do you know how many I approve? Close to zero.
And do you know how many times I visited their blogs? ZERO.
Do not ask people to visit your blog. It’s not fun, and it’s not going to get you anywhere.
Have fun interacting with potential readers. Be friendly, which means that you being nice to them does not come with a price tag.
If someone wants to visit your profile, they will (which folks do anyway because they are curious), but you asking them to won’t ever make them more inclined to do so.
Do you use social media to reach more potential readers? What kind of results have you had so far?