Why do most bloggers never gain any sort of momentum while others grow at an exponential rate? Much of the reason has to do with a few mistakes that even those who have been blogging for a while make.
As a matter of fact, you probably weren’t even aware of these mistakes
Keep these points in mind and you’re sure to see much better results.
1. A little bit of this, a little bit of that.
The “jack of all trades, master of none.” Writing a bit about a topic, a bit about another topic. A bit of networking. A bit of social media promotion. A bit of research. Just a bit.
Such a timid way to go about blogging.
The truth is that in order to maximize your results, you need to be as single focussed as possible. Become an expert in an area, and then expand if you want to, but it’s better to establish a well known presence in just one area than scattering yourself all over the web.
2. Ignoring statistics and feedback.
The blogger who has 51 followers after five years of blogging is the one who ignores the stats. For fear of becoming obsessed with numbers, they do not notice the obvious: what they’re blogging about is not that great.
Also, they do not know who their target audience is, who their readers are, and what do they want.
Where do your readers come from? How many unique visitors do you receive each day? How many folks constantly comment on your content? Which blog posts are your most popular?
Keep a spreadsheet to track this information on a weekly basis, and measure the trends. Doing so will give you a clear perspective of what you should be doing more of.
3. Fixing what isn’t broken.
You know the rule “if it isn’t broke, don’t fix it”.
If you have a blog that is growing each day, that gains new followers each day, and you’ve been doing the same thing for less than a year, then odds are you should keep doing what you’re doing.
Yes, bloggers actually do this. They change what is working on the gamble that they’ll come up with something that will be able to take them from point A to point B faster.
4. Too much, too fast, too soon.
A lot of bloggers put out a ton of content early on. A lot. They work a lot, they write a lot, they network a lot. And then they don’t do anything for 2 months. Then they come back at it, doing the same thing. This pattern repeats itself every 2 months or so for years and years.
End result? Still 51 followers.
Consistency is key.
The trick is to know what your 100% looks like. Then try to publish less content than your maximum creative output.
5. They think a man is an island.
You cannot conquer the world all by yourself.
If you do not build relationships with other bloggers in your niche, if you do not guest blog, if you do not host others on your blog, if you do not share others’ content on your blog, you are going to fail.
50% of blogging success, just like almost anything else in life, is about who you know. Do not try to rationalize this. It is how it is. It’s not your place to try to blot out the sun with your thumb. By creating strong, positive relationships with others, you can help spread the word about what each of you are offering.
The vast majority of us don’t blog just for the fun of it – we are usually working toward earning some sort of income online, while also wishing to have an impact on the community itself.
But the truth is that we often fail not because of what we do right, but because of what we do wrong. It is our mistakes that oftentimes hinder our success. And most times we aren’t even aware of them.