Be honest with yourself. Sometimes you feel like nobody wants to read your blog. No matter how much time and effort you put, there are no likes, no comments, and no new followers.
It’s as if you aren’t releasing your work online, but rather into the voids of space.
So, why would that be? And how can you fix it?
Well, the first step to solving any problem is figuring out that you have one. Read on to find out 10 reasons why no one wants to read your blog.
1. You’re not that into it.
If you don’t like your own words, it’s almost impossible to get anyone else to like them either. Why? Because readers can usually tell when you’re just publishing blog posts for the sake of it.
Maybe you’ve chosen the wrong topic, or maybe you’re not even that interested in blogging itself. Perhaps you’ve already given up on blogging because of some failure or setbacks, and you’re just putting a minimum amount of time and effort.
Whatever the reason for your lack of inspiration, you can’t expect your readers to be into it if you’re not.
2. You’re not editing.
A lot of folks think that they can write for 15 minutes, hit publish, and become Internet famous. That’s not blogging actually works.
Writing is actually rewriting. No one writes brilliant first drafts. No one.
The truth is that content rated as 7-8 never gets read. There’s too much of it. So if you think your stuff is good enough, odds are that it isn’t.
Readers want content that over-delivers, content that inspires, content that does not feel superfluous, content that is void of cliches or mistakes or bad grammar.
3. You are not writing like yourself.
If you don’t write like yourself, and all you do is try to write like someone else, someone you admire, readers will pick up on that and kind of hate you for it.
What makes the difference between you and others is your story, your vision, and the way in which you translate it all into words.
It’s not just what you say, but how you say it.
Because how you say something matters. A lot.
4. You feel like you’re owed something.
One way to screw up your blogging career is to feel like you are owed a certain number of readers or comments or money. You’re not.
Whatever feedback you are receiving right now is exactly how much you deserve, because of your content, its frequency, the way you interact with readers, your niche, and how long you’ve been blogging for.
If you become bitter because you feel life’s unfair, life will tend to become increasingly unfair until you quit blogging altogether.
5. Your content isn’t properly formatted.
Engaging content is easy for the audience to absorb. It is formatted in such a way that scanners (which is most readers) can skip the notions/paragraphs that they don’t feel like reading.
Engaging content takes advantage of lists, bullet points, and images. Also, engaging content is written in a conversational style. It’s you talking to your best friends about what sets your soul on fire.
Nobody has the time or patience to read stuff that reads like homework.
6. You want it now. Or yesterday.
A lack of patience is what makes most bloggers quit within their first three months.
As they say, you can’t make a baby in one month if you get nine different women pregnant.
Even if you were to spend the next two weeks working sixteen hours a day, publishing 4-5 different blog posts a day, and connecting with as many fellow bloggers as possible, you wouldn’t see a significant increase in terms of readers/engagement.
Because it takes TIME. A lot of it.
It takes time for your readers to trust you, it takes time for search engine to index your content, it takes time to build relationships with fellow bloggers, it takes time for folks to consider you an authority in your niche. It takes time to figure out what your readers most like to read from you. It takes time to figure out what you most enjoy writing about.
7. You fail to balance what you want to write with what your readers want to read.
This is what I like to call the balancing act of blogging. Just like walking on tightrope, you must write about the issues you feel strongly for, but at the same time, you must write in such a way that your readers get value from it, can engage emotionally with it, and can relate with you.
The best bloggers out there write the kind of content that no one ever knew needed. Stuff they couldn’t quite grasp, even though they were aware of at the edges of their minds. Stuff they always wanted to put into words, but didn’t know how.
You need to figure out what makes you burn with passion, and then figure out a way to get your readers to feel the same way you do about it.
8. You’re too careless.
Like I previously said, good enough never gets read. Good enough is the enemy of the great.
Maybe you’re lazy with your images and headlines. Maybe you think introductions don’t matter much. Maybe you think you have your own vision, and that learning about blogging is going to dilute that vision.
9. You’re just writing because you want to say something.
Have you ever read a post for five or so minutes only to wonder what the hell the blogger was even trying to say?
Ask yourself this question: are you writing because you want to say something, or are you writing because you genuinely have something to say?
Why should someone else read your blog? What’s in it for them? If your answer to this question is a blank stare, do yourself a favor and figure out a way to actually say something.
10. You’re afraid to take a stand.
Readers can’t identify with writing that goes nowhere and takes no stand.
If you stand for nothing, you’ll fall for anything.
Keep in mind that lukewarm is no good, and that by trying to please everyone you will piss off most of your readers.
It’s just how it is.
Write your truth even if your hands shake agains the keyboard.
Passion is the name of the game. Write from the heart, about the things that make you feel alive, and write in a way that is both entertaining and inspiring.
Provide value, and never take anything for granted.
And always remember that the moment you start to think you’ve reached the top, that’s when everyone else starts to surpass you.