How do you write a great blog post?
Short answer: no one knows.
Yet, there are a lot of folks who’ll tell you that creating visual content, lists, or breaking down your content into easy-to-digest bits is the way to go.
Truth be told, no one really knows.
You write a post, you work really hard on it, you’re kind of proud of the end result, and it just doesn’t resonate just as well with your audience.
Maybe it’s just bad timing. Maybe it’s bad luck.
In the end, it all comes down to passion.
I keep writing this, because it’s really that important.
A great post is one you enjoy writing, one you enjoy reading it yourself, reading it out loud.
It’s the kind of writing that makes you feel something.
So the secret is simply this: make people feel. Don’t be afraid. Just do it. Make them laugh or smile or love or even hate your words.
Stand for something, don’t be afraid to state your opinion.
Blogging is not for people-pleasing.
Blogging is an outlet that allows you to write about what really matters to you and to connect with like-minded individuals.
Sounds vague, doesn’t it?
Because there is no recipe. Sorry to disappoint.
There are no rules.
You are free. You can define your blog whichever way you like.
You can write whatever you want.
And if no one reads it, remember this: keep at it long enough, and someone will. One day.
One more piece of advice: if what you’re writing about doesn’t make much sense to you, then maybe you shouldn’t be writing about it.