If your writing is powerful enough, it will compel your readers to comment, share, and like your post. If not, then… well… you can picture for yourself what happens to the blog posts that no one cares much about.
Like art, blogs have to make you feel something. And there are three types of blog posts that make you feel strongly enough that you just got to interact with the content itself, share it, maybe even print it out for future reading.
1. Posts that solve a problem
Engage your reader with a topic that is directly relevant to their interests, then delivering advice that helps them solve a particular problem.
The advice that you offer is what makes them want to engage with the content itself.
If you decide to write such a blog post, make sure the advice you offer is:
It’s got to be something that your readers can do on their own, yet somehow they never thought of it.
Also, if you want to truly impress your readers, then offer them more than just 5-10 items. A lot more. Like this post of mine right here.
2. Tell a personal story
Stories are powerful, as long as your readers can relate to them. You need to offer insights that truly draw them in, sweep them along, wrap them with emotion and sensation.
You have to make them feel, otherwise they won’t care about the information you are sharing with them.
Telling a personal story can be incredibly powerful. But this often also requires a level of writing and storytelling ability that goes beyond what’s required from a solid article, where the quality of the advice matters more than telling of the story.
Oh, and you have to be willing to write about the stuff that really hurts, the kind of stuff that didn’t kill you, yet it made you want to die.
3. Answer a question… in a post.
Blogging, in a way, is like a conversation. So, why not make it feel more like a conversation by writing blog posts about what your readers want to know?
Let them ask you questions, and provide answers in a complete blog post that will make them feel that you genuinely listen and care about them.
Next time you sit down with the intent of writing a blog post that receives a lot of comments, think about how you are going to engage your readers emotionally, then choose one of these three types of blog posts.
Look at each post as another opportunity to engage, uplift, and enlighten your readers.
So, I’m curious. What type of blog post of the three do you find yourself writing the most?