Why You Should Update Old Content (And How to Do It)2 min read

Blogging is a fluid medium. You can change, add, edit any of your blog posts. You can republish old content, try to make it more relevant to today’s audience, or even have a change of opinion and use an old post to show other how you used to think about a certain topic.

Now, why should you update older blog posts?

Read on to find out.

1. Accuracy

Correcting mistakes or making updates to reflect new circumstances makes your blog more useful for readers surfing through your archives – which all goes to help improving your blog.

2. Change of opinion

There are times when over time I change my opinion on different topics. While an old post that you no longer agree with might make interesting reading – it can also impact your reputation.

3. Usefulness and usability

Sometimes information in old posts can no longer apply, for example if a certain app is updated, or a new law is passed that renders your information useless.

Updating old posts to remain relevant as things change is one of the best things you can do to your archive of posts.

How to update old content

1. Fixing links, proofreading, etc.

In many cases all you have to do is replace a broken link, or properly spell a word, etc.

In these cases you don’t even have to let your readers know of the update.

2. Updates

You can add new information at the end of your blog posts, in which case it might be worth letting your readers know that new information has been added.

3. Reposting

If you change the headline, the introduction, and the way you share the information (from a how-to blog post to a list), then it’s worth rescheduling it to go live at a later date.

This means that you get to keep your likes and comments.

4. New posts

If you change a lot about your blog post, then you can simply share it as a new post. If it’s more than a few edits/updates, if you changed your opinion about what was stated, then it’s better to share a new post, and then possibly link to the old one as well, or even delete the old post.

Do you ever go back through old blog posts and update them? How do you do it?

Cristian Mihai

Became Internet famous by the age of 23. Never recovered. I write short author bios all over the web. I’m an acquired taste. Don’t like me? Acquire some taste.

20 thoughts on “Why You Should Update Old Content (And How to Do It)2 min read

  1. I too go through old posts and edit/update them if needed! It’s one of my favorite things to do, especially if I’m in a slump. I’ve always wondered how others let their readers know what’s updated—so I appreciate all your insight! I’ve always just wrote “Update: (insert date)” but never thought to write a new one if I changed it a lot. Will definitely be keeping that in the back of my mind!

  2. I find random grammar mistakes all the time! Recently I’ve decided to reblog my own content and just explain in a few sentences why I felt that post was worth the reblog.

  3. I just started blogging recently and don’t have that many posts. But I do have a library of articles I wrote years ago and I have been updating them and using them when I have no other inspirations from which to write. It’s been handy. I had hoped it wasn’t cheating. 🙂

  4. I’ve deleted a few old posts. I probably need to delete more. I’ve kind of changed my direction in my world of blogging. I like the idea of updating and reposting down the line.

  5. I was thinking about that as many posts I wrote are not outdated at all and can easily be of interest to people now, who have not seen it the first time I hit the publish button. But I feel shy to do it. After reading your post Cristian and the comments of fellow bloggers here, I might try it 😊. Thanks for the support.

    1. Hi Daniela,

      There’s no need to be shy. My most popular post on this blog, The 7 Habits of Highly Effective Bloggers didn’t do so well the first time when I posted it, but after I posted it the second time, it went viral.

      Sometimes, a post doesn’t do so well because the timing isn’t right. It’s just that.

      So, yes, you should repost old content if you think your readers could benefit from it. I’d say that if you wait 3-4 months minimum, that’s a safe enough timeframe, so those who did read it the first time don’t feel like you are spamming them.

      1. Dear Cristian,
        thank you so much for taking the time to give me such valuable insights. I truly appreciate it and find it very interesting and amazing how it wonderfully worked out for you. So many ways to learn and try new things.
        Thank you heaps 🌟💫🌟.

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