It’s a Long, Long Way Up2 min read

Blogging, especially if you’re just starting out, seems to offer you the chance to express your thoughts, reach other like-minded individuals, and achieve a sort of financial freedom that few other jobs can offer.

The truth is… well… blogging is not as easy as beginners tend to think. And it’s not even enough to create great content. Or to be consistent. Or to network with other bloggers. Or to guest post. Or to use other social media networks.

The bitter truth of blogging is that it takes time.

But how long does it take?

Well, read on if you want to find out.

I’ve always thought that any blog needs at least 6-9 months to establish itself, to build a proper community around its content, and to be able to monetize.

Why does it take so long?

Well, the answer is surprisingly simple: you need a lot of content.

But there’s one more aspect: you need to share that content over time.

Little by little, you get people addicted to your content. Not too much, not too often, and you’ve built yourself a loyal following.

I launched my main blog in April 2012. In November, I started earning enough to become a full-time blogger. If I am not mistaken, I had around 20,000 followers.

It took somewhere around 6-7 months for The Art of Blogging to also reach 20,000 readers.

Content + Time = Readers

If you were to add 156 blog posts on your first day blogging (considering you spent some time writing that content in advance) you won’t have to deal with an avalanche of readers.

In truth, almost no one would notice you even posted anything at all.

Content needs to be distributed consistently over a long period of time. That is it.

The dilemma of quality vs. quantity

Do not consider the advice in this post as a justification to post anything at all, just so you have more content.

Quantity undoubtedly helps, but quality should always be the main reason for releasing anything on the web.

Blogging is a balancing act. Spend too much time obsessing about quality, and you end up with a blog post once every two weeks, which, I am afraid, is not enough content. Focus on being productive, and the quality of your content decreases.

You need to figure out a certain rhythm, while also making use of whatever feedback you get from your readers. And, yes, no feedback is also feedback; the worst kind actually.

With enough time and patience you can build a successful blog, although it may take anywhere from 6 months to 2 years.

The key is to keep punching those damn keys: you need to keep posting even when no one is reading you.

Little by little, a little becomes a lot. Never forget it. And the road from 0 to 100 is the longest, most difficult journey in a blogger’s career; whether we’re talking about 100 followers or 100 blog posts or 100 comments.

Keep punching those damn keys!

Cristian Mihai

Became Internet famous by the age of 23. Never recovered. I write short author bios all over the web. I’m an acquired taste. Don’t like me? Acquire some taste.

16 thoughts on “It’s a Long, Long Way Up2 min read

  1. Ok, this is so true. It takes a long time to refine our technique, but if we stick at it till the end, we are rewarded. What would you say is the ideal posting schedule and post length to target the max audience?

    1. Impossible to answer, that question. It depends on so many factors, including your topic(s), your target audience, your type of content, its length, and so on. It’s something you must experiment with until you get the results you want.

    1. By consuming as much information as possible, in all possible mediums, and by living life.

      You get inspired by what you consume, not by forcing yourself to create something.

      You relax your mind, you think all sorts of things, and inspiration comes to you. That’s the trick.

      I never, ever think that I must write something. I spend a bunch of time on Quora or Tumblr or reading a book, watching a TV show, and an idea will hit me. Just like that.

  2. Whenever I speak of my disillusion with my husband, he tells me the same thing: just keep writing. I’m lucky he’s so supportive. And your comment about writer’s block is so true. I’ll be washing the dishes when inspiration strikes. As always, though, I find inspiration in what you write. Thanks!

    1. Thank you, Dianne.

      It sounds counterproductive, but that’s the best advice you can receive: keep writing. Keep punching those damn keys, doing the best you can, and never, ever, ever lose hope.

      Keep in mind that you are only a failure if you give up.

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