Has this ever happened to you?
You spend an insane amount of time laboring over your blog post: coming up with a brilliant idea, punching those damn keys, rewriting, editing, and formatting your blog. You add relevant images.
And, yet, as the views and likes pile on, no one comments, no one subscribes to your blog.
What do you do then?
What is wrong? How can you fix it?
Well, odds are that you need to work on your calls to action.
The following words are going to help you. A lot.
I still remember early in my blogging career when I felt that my words did not matter.
It is easy to become frustrated and lose heart over the lack of comments. Not being able to interact with your readers makes you feel alone, irrelevant, no matter what the stats tell you.
Now, the easiest way to get more comments is to simply ask for comments.
It sounds like such a simple, obvious, and silly thing to do, yet how often do you ask your readers to comment on your posts?
And this is what a call to action is. You’re inviting readers to do one of the following:
- to comment on your posts
- to subscribe to your blog
- to purchase a product of yours
- to visit your blog when you post new content
- to share your content on social media
- to follow you on other social media platforms
As obvious as these things may seem, the truth is that many readers don’t think to do these things unless asked to.
Tips on using calls to action effectively
So how do you effectively ask your readers to do one thing or another?
Of course, there’s an art to it, and I’m going to share with you what I’ve learned in my seven years of blogging:
1. What exactly do you want your readers to do?
What’s your post about? What do you want readers to do as a result of reading the post?
If you’re not clear on it, then you’re not going to write a CTA that is concise enough.
2. Never more than one CTA per blog post.
Don’t overwhelm readers by asking them to do more than one thing at a time. Odds are, they won’t do anything at all.
If you ask your readers a question that is relevant to the blog post they just read (as a way to get them talking), do not dilute it by also asking them to like your Facebook page.
3. What’s in it for them?
Why should someone subscribe to your blog or buy your product? What do they have to gain from it?
Your CTA should contain a valid reasons folks should do something. Keep in mind that because is one of the most powerful words in the English language.
4. Keep it nice and short.
Do not write five hundred word CTAs for a thousand word blog posts. People are going to skip them.
Try to be as clear and concise as possible. Do not beat around the bush.
5. End your posts with a CTA
The most logical place for a call to action is at the end of the post – after all it is where readers stop reading and start thinking about what to do next.
6. The CTA is supposed to catch the eye
As with any important part to a post it is crucial that your calls to action are clearly visible.
You can ensure this happens in a number of ways, including putting a line above them, using an image, using text formatting (bold, italics, capitals), using a different font color than the rest of the post, etc.
7. Give your readers an incentive
Some calls to action will have an incentive to the reader built into them – but at times you might want to add extra incentive. This can be especially effective if you’re promoting a product and want to give your readers extra value by offering them a bonus.
8. Don’t use the same CTA over and over again
Readers can become a little blind (or numb) to calls to action over time if your calls are always the same). Mix things up from post to post.
Also don’t feel you need to include a CTA in every post.
Here’s my CTA for today. A question, one that I’d like you to answer as honestly as possible.